Katie Burnworth

Experience

• 

  Asher Agency

  May 2002 - Jul 2002

  Intern
• 

  Asher Agency

  Sept 2002 - Jul 2008

  • Managed Subway Restaurants client and developed annual Co-op plans to increase sales and profits (4 DMAs: Ohio and Indiana).• Pitched and sold-in Co-op media plans with budgets exceeding $2.5M, including OOH, TV, radio, print, and sponsorships.• Developed Turkey Reuben sandwich with Frank’s Kraut for regional limited time campaign, including product specs, food shots, print, and commercials.• Key team member that helped increase agency’s Subway client base by nearly 50% through new business pitches.• Planned 20+ public relations events for national Subway spokesperson while in market to create brand awareness and drive sales.• Achieved positive SSS and market share growth each year in assigned territory.• Direct liaison to Subway corporate. Show less

  • Account Supervisor

    Jun 2006 - Jul 2008

  • Account Executive

    Sept 2002 - May 2006
• 

  Domino's

  Aug 2008 - Aug 2022

  Primary liaison for all national marketing initiatives for 23 Central Region DMAs including 78 franchisees and nearly 500 stores. Increased top line sales and profits at the DMA and franchisee level. Enhanced the overall Domino’s brand experience by developing marketing programs that attracted new customers, retained existing customers and increased customer frequency. Analyzed sales, customer and market level data to conduct business modeling that results in improved profitability and increased market share. Developed strategic pricing and coupon strategies. Partnered with media, advertising affiliates, vendors and community organizations to extend brand messaging through direct mail, television, radio, print, social media, OOH, digital and public relations. • Defined strategic marketing direction while supporting national brand initiatives (23 DMAs: Indiana, Florida, Tennessee, Alabama, Louisiana, and Mississippi).• Ranked #2 in Same-Store Sales (SSS) growth among colleagues in 2020 with growth of 16.1%.• Selected to support the largest franchisee in the domestic Domino’s system and helped to grow his SSS by 27% which exceeded the national average by 12ppts.• Pitched and sold-in media plans with multi-million budgets, including billboards, radio, Facebook, Instagram, and print.• Achieved positive SSS growth each year while in assigned territory and led the Pensacola DMA to #1 and Indianapolis DMA to #2 in category market share.• Held annual business reviews with franchisees to determine opportunities and formulate action plans which resulted in increased sales and profits.• Led internal communications team which provided weekly updates to franchisees on important national promotions, holidays, and key events.• Co-developed a presentation on local store marketing for campus and military stores which was presented at the 2022 Domino’s Worldwide Rally.• Partnered with Coca-Cola on upsell initiatives which increased beverage incidence and overall ticket. Show less • Defined strategic marketing direction while supporting national brand initiatives (10 DMAs: with Indiana, Ohio, and Kentucky).• Pitched and sold-in media plans with total budgets exceeding $1M, including, radio, billboards, print, and Facebook.• Increased total retail sales in the Cincinnati DMA by 50%, leading Domino’s to #1 in category market share and Cincinnati as the National DMA of the year in 2016.• Partnered with Hoagie vendor (JTM) to launch Hoagies online resulting in a +50% increase in hoagie sales with the launch supported by a weeklong $3.99 hoagie campaign in the Cincinnati DMA.• Member of strategic development team to launch systemwide, franchisee-facing, coupon assessment tool.• Led local activation team for the nationwide rollout of Salads, including reporting, coupons, communication, and local store marketing ideas.• Developed and presented materials to store team members on how to upsell products on phone orders and the profitability behind it. Show less • Defined strategic marketing direction while supporting national brand initiatives (5 DMAs: Illinois and Indiana).• Pitched and sold-in Co-op media plans with a budget exceeded $1M, including radio and print.• Increased total retail sales in Chicago DMA by 52% and market share by 3.8ppts.• Partnered with Dairy Management Institute on a “free slice” day and distributed 40,000 slices of the new American Legends pizzas through greater Chicago.• Supported new store opening plans and events for Chicago’s fortress market, including customer appreciation days, print and press releases.• Led local activation team for the nationwide rollout of Pan pizza, including national “free slice day,” reporting, coupons, communication, and local store marketing ideas.• Developed a training presentation on Domino’s new email management system for franchisees. Show less

  • Marketing Manager

    Jul 2019 - Aug 2022

  • Franchise Marketing Consultant

    Oct 2012 - Jun 2019

  • Field Marketing Leader

    Aug 2008 - Sept 2012
• 

  Wings Etc. Inc.

  Oct 2022 - now

  Vice President of Marketing