Eric Coleman

Experience

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  Cerbo

  Feb 2013 - Sept 2013

  Technical Writer

  - Wrote help content and FAQ reference materials for MD HQ — a medical & technology startup specializing in cloud-based electronic medical record (EMR) systems. - Worked directly with software developers, product managers, and other stakeholders in a fast-paced environment.

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  FANNIT | Digital Marketing Agency Seattle

  Jan 2017 - Oct 2021

  - Wrote 150,000+ words per quarter of user interface text, getting-started guides, help content, and educational blog posts for 60+ clients, including medical software, IT, engineering, and tech education organizations like MIT. - Recruited, hired, and managed a multi-national team of technical and SEO copywriters. This included delegating tasks, editing copy, and analyzing results to ensure KPIs were achieved. - Worked directly with product managers and software designers to craft user personas and documentation that was helpful, concise, and written for technical, and non-technical audiences.- Contributed to 3000%+ traffic growth, 1350%+ rise in service inquiries, and 42% sales increase YoY on average for clients. Show less - Wrote 1 million+ words of technical blog posts, end-user documentation, and sales copy for 52 clients, including MIT, InfoMC, Barrier Technologies, and leading industrial fabrication and manufacturing companies. - Explained product features and client services in crisp, easy-to-follow language and interviewed subject matter experts to ensure that content was technically accurate, guided users, and (when applicable) generated sales and scaled lead growth for our clients. - Built a client’s knowledge base from the ground up. Interviewed technicians and product engineers and wrote 100+ how-to articles, e-books, and service pages for their website. This increased product inquiries by 98% and boosted the client’s revenue by 45% YoY. Show less

  • Content Marketing Manager & Senior Technical Writer

    Apr 2020 - Oct 2021

  • Technical Writer & SEO Copywriter

    Jan 2017 - Apr 2020
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  The Travel Copywriters

  Aug 2018 - Mar 2020

  UX Copywriter, SEO Copywriter, & Content Strategist

  - Wrote UX copy for apps, FAQ reference materials, SEO marketing copy, and email campaigns for travel/tourism companies around the world. - Improved existing documentation based on feedback from users and the results of A/B testing (e.g. split testing for click-through rate and retention to ensure copy addressed users’ queries). - Delivered 100+ service pages and educational blog posts for a Seattle travel blog that contributed to a website traffic increase of 33% and a 275% jump in sales over two years. Show less

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  Yahoo

  Oct 2021 - now

  Product Marketing Manager

  - Managed GTM campaigns for 23 new products and 36 major product updates (impacting 700M+ users) as the sole PMM and growth marketer for all of Yahoo’s registration, authentication, cyber security, and privacy products. - Increased 2-step verification use by 400%+ (exceeding company goal 16x) by collaborating with the Account Security team to redesign the 2SV set up flow. Contributed new copy, managed qualitative user studies, and drove adoption by targeting high-risk/high-value users with a 2SV promo campaign.- Boosted new Yahoo account registrations 2%+ by collaborating with Product to develop a new email domain and managing an international, multi-channel GTM campaign to promote the domain.- Increased users’ task-completion rate by 46% on the Account Settings page by identifying friction areas in the UI and providing copywriting and design support to Product to help redesign the page.- Converted 12% of users who’d opted out of data sharing, back into data sharing (beating expectations 2x) by writing 3 versions of a pop-up and A/B testing these to find the most effective opt-in message.- Partnered with Design, Engineering, and Product, providing copywriting, and design recommendations, to redesign the registration flow and create a new push notification-based sign-in product. Registration success rose 16%+ and sign-in success for users that enabled push rose 20%+.- Managed the GTM strategy for Yahoo Shopping events like Black Friday. Was directly responsible for email marketing innovations that grew revenue by 181%, generating $100K+ per shopping event.- Reduced marketing expenses by $50K-$100K per quarter by implementing a revenue attribution system that revealed low-ROI marketing channels, which we then modified or cut to improve ROI. Show less