Roy Mora

Experience

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  GRUPO STT

  Nov 2013 - Sept 2016

  Métricas de rendimiento comercial, del equipo comercial.Rendimiento regional, de las sedes niveles de venta, cumplimiento de métricas.Apoyo y desarrollo,calidad, certificación ISOAutomatización de procesos operativos, transacciones, reportesProyecto, localizacion colombia (Netsuite)

  • Business Intelligence Specialist

    Oct 2015 - Sept 2016

  • Senior Business Intelligence Consultant

    Nov 2013 - Sept 2016
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  Findasense

  Sept 2016 - Apr 2019

  Interim team lead for my last 10 months, this presented me the opportunity to lead a team. Worked in 2 different accounts. Telecommunications e commerce platform driving funnel mapping and sales tracking with digital metrics on Google Analytics. Regional analyst for the Coca-Company marketing team. Opening my scope to the region, not only central America. Coordinated each local team into a single automated data layer to unify reporting for the customers brands in the region. I then. I conducted our team to coordinate all our local efforts of social listening.extensive study of social listening for the brand for a public relations crisis in which we worked hand in hand with customers' executive team, and in it resulted in selling the product to the client, a social listening tool tuned which generated a PR strategy supported by it. Show less

  • Lead, Business Intelligence Architect

    Aug 2018 - Apr 2019

  • Business Intelligence Specialist

    Sept 2016 - Aug 2018
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  Western Union

  May 2019 - Nov 2024

  Digital Ecosystem Data Architecture: Designed and managed digital bank, wallet data ecosystem for Western union digital banking products. Allow for onboarding tracking, customer behavior and performance analytics, enabling quick decision making and visibility on funnel drops.▪ Data Driven Decisions Enablement: Lead the integration of a customer database into reporting structure. Allowing to monitor, track and evaluate onboarding performance for Digital Ecosystem improving CX and verification processes(Onboarded 500K plus customers).▪ OKR Oriented Team Prioritization: Managed 8 BI/Analysis team through the development of Operational, business, Executive leadership deliverables, enabling over 30 report and dashboards for effective decision making▪ Vendor Summit: Networked various partners during a 5 day event in the United States of America, creating new opportunities for partnership growth, participated in contract negotiations, as well as building new connections for future developments.▪ Snowflake Ownership: Showcased my proficiency in crafting solutions within the Snowflake ecosystem, following top-tier standards in data architecture and design methodologies. This involves utilizing Snowflake's cutting-edge functionalities like secure data sharing, stored procedures, and integration with external functions. Proficient in streamlining data processes and improving user interactions through the scalable compute and storage capacities of Show less Design and developed data architecture, and reporting from ground up for the new Bank platform. Outcome product is a reporting product for which the entire bank infrastructure is validated, evaluated and communicated. Leader of LAROC team developing reporting and analytical solutions for strategic customers with innovative technologies and strategies. Coordinating and managing multiple developments across departments within the organization providing business solutions, improving workflows, definingmetrics, conceptualizing, and executing new visualization and analytical models. Show less Leading team initiatives and tasks during the current months of pandemic. Continuously developing integration among different data sources and provided support for the data rally team in initial weeks to understand pandemic impact on WU revenue. Independent development of business solutions through SQL, and Tableau visualization development. Understanding the various impacts of customer processes and how we deal with different data systems. Supporting from simple Compliance reporting to more in depth analysis of processes and changes. All the while supporting my peers on my new team. Show less

  • Manager, Reporting and Analytics

    Apr 2023 - Nov 2024

  • Lead, Reporting and Analaytics

    Oct 2020 - Apr 2023

  • Senior Analyst

    May 2019 - Oct 2020
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  Hakkōda

  Nov 2024 - now

  Lead Data Engineer