Kate Farmer

Experience

• 

  Jacksonville State University

  Jul 2017 - Dec 2020

  Intern for Office of Admissions

  - Assisted in coordinating special campus events and day to day campus tours- Provided digital media and editing services- Designed various graphics and marketing materials- Assisted in the development of communication plans and strategies for recruitment- Coordinated tasks and managed sessions for major events- Served as recruiting specialist for JSU- Managed team of Gamecock Guides to ensure efficiency- Provided campus tours, VIP tours, and friendly customer service- Provided digital media and editing services- Trained new team members- Assisted in planning and execution of major campus events Show less

• 

  Gadsden State Community College

  Feb 2021 - Aug 2021

  Enrollment Specialist

  • Specialized in operations, assistance, and processes of enrollment into GSCC• Recruitment of First Time Freshmen, Adult Learners, and Dual Enrollment Students seeking higher education• Conducted public relations efforts and marketing strategies to promote the college and its programs• Prepared reports, processed paperwork, and data input• Provided career development guidance and acted as College Career Coach as well as student advisor while assisting with the transition into higher education• Advisor for GSCC Ambassador Team• Coordinated and executed major campus events such as Preview Day and Orientation Show less

• 

  Jacksonville State University

  Aug 2021 - now

  - Develops and manages the university's social media strategic plan, serving as the social media expert.Integrates social media into the university's web presence to align with the marketing plan.- Coordinates digital advertising campaigns both internally and externally.- Formulates digital marketing strategies to enhance the university's branding efforts.- Manages digital communication products to promote the university's brand, initiatives, schools, and programs.- Conducts benchmarking of peer institutions for social media and digital marketing best practices and trends.- Stays updated on the latest social media platforms and tools, evaluating their suitability for the university.Monitors industry best practices and suggests content and functions based on user analysis.- Cultivates positive digital content for social media platforms and the university's website to foster relationships with the public.- Advises on establishing digital media presence, regulates social media pages across campus, and provides training on content and engagement best practices. Show less • Writes, edits, and reviews content for university website and university social media platforms• Strategically designs webpages and social media content to effectively market to diverse audiences• Monitors web accessibility and ADA compliance across university website and social media• Works with departments across campus to implement effective marketing strategies through the university website and social media to recruit prospective students to their programs and organizations• Served on multiple service committees for the university• Manages university calendar event submissions and content calendar for social media• Online form creation and management• Ensure efficient Search Engine Optimization and metadata descriptions• Provides digital media and editing services such as photoshopping web images and graphics• Ensures usability and pleasing aesthetics of JSU website and social media across multiple platforms including mobile, tablet, and desktop devices• Monitors engagement and analytics to determine measures of success among marketing and communication strategies• Monitors and facilitates ad campaigns on all university social media platforms• Manages team of student workers to assess career goals and assign meaningful tasks that will assist build their skillset and help them be successful in their future endeavors Show less

  • Digital Content Manager

    Oct 2023 - now

  • Web Content Specialist

    Aug 2021 - Oct 2023