Amanda Mork

Experience

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  Peninsula Regional Medical Center

  Jun 2014 - Aug 2014

  Marketing Intern

  Assisted Marketing Manager with script writing for radio and TV commercials. Organized and executed focus groups to determine the marketing strategy for Richard A. Henson Cancer Institute. Tracked expenses weekly to ensure Marketing Department did not exceed its budget. Worked closely with the graphic designer to coordinate design of print ads, print collateral, and more. Helped launch new pay-per-click campaign to boost the hospital's online presence. Shadowed Marketing Manager in coordinating a new campaign to improve the health of communities served by Peninsula Regional Medical Center. Assisted with flight plan development for the new campaign. Contributed regularly to the hospital's social media sites. Worked with hospital service line directors to determine promotional needs and appropriate marketing messages. Developed innovative ways to engage the hospital's 3,000 employees and make them ambassadors for the new campaign. Show less

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  Salisbury Area Chamber of Commerce

  Sept 2014 - Nov 2014

  Marketing Intern

  Produced and tracked weekly posts to social media sites via Hootsuite - LinkedIn, Facebook, and Twitter. Assisted in the execution of networking and community events. Created effective email marketing & online marketing campaigns using Constant Contact. Identified potential Salisbury Chamber members and created new outreach goals. Planned and executed weekly articles to an online business journal using WordPress.

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  Rohde & Schwarz

  Jun 2015 - Aug 2021

  Manage various inbound and outbound communication programs that contribute to an overall North American marketing plan. Plan and manage mobile wireless marketing budgets to align plan investment with business goals. Work together with an Industry Segment Manager to identify potential customers, segment profiles, and curate messaging for each phase of the sales funnel. Collaborate with the Digital Marketing Manager on coordinating web, SEO, and social media activities and analytics. Collect, analyze, and report metrics including program effectiveness, lead generation and ROI to identify and recommend future programs. Negotiate with, brief, and manage external agencies and vendors for content creation, execution, and sponsorship. Leverage key technologies in marketing efforts, including customer relationship management tools and marketing automation tools. Manage tradeshow sponsorships as well as plan and execute customer events and webinars. Align globally with other regions on campaign and content developments, timelines, and results. Employ Artificial Intelligence to communicate with current and potential customers via email and through web chat bot. Drive Account Based Marketing programs and initiatives. Collect and implement impactful content on our various online learning experiences on the company website. In my current role, I have also managed plans for the following industries: Electronic Design, Automotive, and Aerospace and Defense. Show less

  • MarCom Program Manager

    Oct 2016 - Aug 2021

  • Marketing Communications Specialist

    Jun 2015 - Sept 2016
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  Audio Precision

  Aug 2021 - now

  Marketing Program Manager