Kizzy Lam ACIM

Experience

• 

  Oxford Brookes University

  Jul 2010 - Jun 2011

  ► leading campus tours for a diverse range of prospective students ► responding to enquiries via telephone, email and in person► reception duties► diary management► use of CRM database► ad-hoc office admin ► Answering enquires regarding the admissions process. ► Contacting applicants in order to obtain necessary documents for enrolment. ► Fast and accurate data entry. ► Organising and dispatch of information to applicants. ► Assisted Admissions Tutors during clearing period.► Enrolment of new students to the University.

  • Student Ambassador

    Jan 2008 - Jun 2011

  • Admissions Summer Team Staff

    Jul 2010 - Sept 2010
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  Oxford University Press

  Jul 2011 - May 2013

  ► updating product websites► maintaining digital and print marketing materials► managing social media channel and liaising with Editorial to produce blog articles ► running and keeping track of reports on marketing campaigns ► creating product information pages for catalogue website► briefing designers for creation of new artwork and marketing materials, image editing, banner creation and image sourcing ► key contact for admin support for a team of 60+ field based sales consultants, regional managers and national managers. ► assisting with organisation and running of sales conference held three times a year. ► managing arrangements for meeting facilities for managers. ► assisting event co-ordinators with taking bookings, data entry and creating flyers. ► running weekly reports. ► ad-hoc office admin.

  • Online Products Marketing Assistant

    Nov 2012 - May 2013

  • Sales and Marketing Support Co-ordinator

    Jul 2011 - Nov 2012
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  Taylor & Francis Group

  May 2013 - May 2015

  Marketing Assistant

  ► managing author care by providing support for promotional opportunities, including book review process, book prize submissions and book launches► e-marketing responsibilities including creation of email campaigns and selecting targeted mailing lists, writing original copy for website articles and press releases ► devise, build and implement social media strategy to increase marketing opportunities on the platforms ► briefing designers with clear specifications for digital and print marketing materials ► co-ordinating conferences for staff delegates and creating marketing materials suitable for the event Show less

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  Ardington Ltd

  May 2015 - Jun 2016

  Online Marketing Executive

  ► responsible for UK email marketing including planning seasonal strategies, briefing designers, implementation and reporting► manage social media marketing including planning season strategies, implementation, budget management and reporting across Facebook, Twitter, Pinterest and Wordpress► affiliate marketing including involvement in strategy and co-ordinating activity with external agencies ► assist, implement and reporting for PPC marketing ► ensure CMS is SEO optimised► assist with seasonal forecasting Show less

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  BRITA Group

  Jun 2016 - Oct 2016

  Assistant Communications Manager

  ► oversee management of external agencies working on email marketing, social media, PR and PA► manage SEO and content on brand website► support Product Marketing Team with product launches and shopper marketing activity with management responsibility of three retailer websites► responsible for UK SEM following guidance from headquarters in Germany► responsible for professional B2B marketing, driving alignments with sales team

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  Ridgefield Consulting

  Mar 2017 - now

  ► Assess, develop and implement digital marketing strategy to achieve defined objectives► Audit and optimise organic ranking using SEO techniques including improving inbound and internal links as well as keyword focus on local search terms and long tail phrases► Management of CRM database for email marketing to ensure effective lead nurture ► Develop initiatives to support business growth from existing clients as well as new lead generation► Management of event attendance and exhibitions including collateral creation, defining objectives and leading strategy and providing after-event reporting► Identify opportunities for business growth by rebranding accountancy and tax services ► Oversee social media activities to ensure there is regular referral to website to increase traffic as well as disseminate new content Show less

  • Marketing & Business Operations Manager

    Jul 2021 - now

  • Business Development & Marketing Manager

    Mar 2017 - Jun 2021