Sonali Liman

Experience

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  ILeadFarmers Pvt. Ltd.

  Mar 2014 - Jun 2016

  Business Analyst

  -Market Research to identify prospects and decision makers from USA, North American, Canada, Middle East, South East Asia, Australia region market and multiple industries.-Lead & Demand generation in International Market-Manage the process for qualifying inbound calls and leads-Running Email Campaign-Company research, profiling and list management-Manage CRM data integrity-Build and cultivate prospect relationships by initiating communications and conductingfollow up communications in order to move opportunities through the sales funne- Show less

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  Vsynergize

  Jul 2016 - Nov 2018

  Inside Sales

  -Focused LinkedIn marketing for an integrated approach to fetch genuine leads-Studying & analyzing Lead Generation processes to manage them effectively by bringing in the latest Lead Generation practices-Prospect list generation as per requirement and maintenance for future use

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  SKS Business Services

  Dec 2018 - Nov 2020

  Business Development Executive

  -Lead generation using LinkedIn Sales Navigator, Email and Newsletter Campaigns-Paid ads on Google and LinkedIn-On-page and Off-page SEO-Website update and maintenance-On age and Off-page SEO of a group of websites

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  CloudMoyo

  Dec 2020 - Jul 2022

  Consultant Marketing

  -Work on quarterly Go-To-Marketing plan-Work closely with the sales team to set up a demand generation plan-Drive paid marketing campaigns on platforms like Google, LinkedIn, Bing, and Taboola-Create a list of targeted accounts list using Zoominfo and LinkedIn Sales NavigatorScriptwriting for email campaigns-Lead generation through email campaigns (Hubspot), LinkedIn Inmails, content syndication platform (Netline) Webinar plan and promotion (Identify, Prepare & Promote) On-page and Off-Page SEO to drive traffic to the website Website management-Social media marketing Show less

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  Annex Cloud

  Jun 2022 - now

  -Develop and execute account-based marketing strategies tailored to individual high-value accounts.-Implement targeted advertising campaigns on platforms such as LinkedIn, Google Ads, and other relevant channels to reach key decision-makers within target accounts.-Analyze and measure the effectiveness of account-based marketing campaigns, including engagement metrics, pipeline contribution, and revenue impact.-Continuously optimize account-based marketing programs based on data-driven insights and feedback from sales teams. Show less -Developing an overall account marketing strategy, including the projectplanning for strategic account sales campaigns, sales readiness, targeting and listacquisition, and email/digital marketing strategy.- Work with the Marketing team to develop content targeted to a business audience andmapped to the buyer’s journey.- Manage overall program budget and work with cross-functional digital marketing and eventsteam members to execute campaigns.- Gather industry and account-based intelligence such as mapping the organizationaldecision-makers, identifying the key contacts in each account, and providing regular updates onindustry, company, and contacts to sales to identify/solidify selling opportunities Show less

  • Marketing Manager

    May 2023 - now

  • Account Based Marketing Manager

    Jun 2022 - now