Sonali Liman

Sonali Liman

Business Analyst

Followers of Sonali Liman7000 followers
location of Sonali LimanPune, Maharashtra, India

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  • Timeline

  • About me

    Marketing Manager

  • Education

    • Lavenir Institute of Professional Studies

      -
      Digital Marketing Marketing/Marketing Management, General
    • Sinhgad Institute Of Management

      2009 - 2011
      Bachelors of Computer Applications COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES First class
    • Sinhgad Institute Of Management

      -
      Master of Business Administration - MBA Marketing
  • Experience

    • ILeadFarmers Pvt. Ltd.

      Mar 2014 - Jun 2016
      Business Analyst

      -Market Research to identify prospects and decision makers from USA, North American, Canada, Middle East, South East Asia, Australia region market and multiple industries.-Lead & Demand generation in International Market-Manage the process for qualifying inbound calls and leads-Running Email Campaign-Company research, profiling and list management-Manage CRM data integrity-Build and cultivate prospect relationships by initiating communications and conductingfollow up communications in order to move opportunities through the sales funne- Show less

    • Vsynergize

      Jul 2016 - Nov 2018
      Inside Sales

      -Focused LinkedIn marketing for an integrated approach to fetch genuine leads-Studying & analyzing Lead Generation processes to manage them effectively by bringing in the latest Lead Generation practices-Prospect list generation as per requirement and maintenance for future use

    • SKS Business Services

      Dec 2018 - Nov 2020
      Business Development Executive

      -Lead generation using LinkedIn Sales Navigator, Email and Newsletter Campaigns-Paid ads on Google and LinkedIn-On-page and Off-page SEO-Website update and maintenance-On age and Off-page SEO of a group of websites

    • CloudMoyo

      Dec 2020 - Jul 2022
      Consultant Marketing

      -Work on quarterly Go-To-Marketing plan-Work closely with the sales team to set up a demand generation plan-Drive paid marketing campaigns on platforms like Google, LinkedIn, Bing, and Taboola-Create a list of targeted accounts list using Zoominfo and LinkedIn Sales NavigatorScriptwriting for email campaigns-Lead generation through email campaigns (Hubspot), LinkedIn Inmails, content syndication platform (Netline) Webinar plan and promotion (Identify, Prepare & Promote) On-page and Off-Page SEO to drive traffic to the website Website management-Social media marketing Show less

    • Annex Cloud

      Jun 2022 - now

      -Develop and execute account-based marketing strategies tailored to individual high-value accounts.-Implement targeted advertising campaigns on platforms such as LinkedIn, Google Ads, and other relevant channels to reach key decision-makers within target accounts.-Analyze and measure the effectiveness of account-based marketing campaigns, including engagement metrics, pipeline contribution, and revenue impact.-Continuously optimize account-based marketing programs based on data-driven insights and feedback from sales teams. Show less -Developing an overall account marketing strategy, including the projectplanning for strategic account sales campaigns, sales readiness, targeting and listacquisition, and email/digital marketing strategy.- Work with the Marketing team to develop content targeted to a business audience andmapped to the buyer’s journey.- Manage overall program budget and work with cross-functional digital marketing and eventsteam members to execute campaigns.- Gather industry and account-based intelligence such as mapping the organizationaldecision-makers, identifying the key contacts in each account, and providing regular updates onindustry, company, and contacts to sales to identify/solidify selling opportunities Show less

      • Marketing Manager

        May 2023 - now
      • Account Based Marketing Manager

        Jun 2022 - now
  • Licenses & Certifications

    • LinkedIn Marketing Strategy

      LinkedIn
      Feb 2024
      View certificate certificate
    • Digital Marketing

      Lipsindia
      Aug 2018
    • Certified Digital Content Writer (CDCW) Course

      Henry Harvin
      Nov 2021
    • LinkedIn Marketing Solutions Fundamentals

      LinkedIn
      Feb 2024
      View certificate certificate