Braden Bingham

Braden Bingham

Professional Cyclist

Followers of Braden Bingham961 followers
location of Braden BinghamDenver, Colorado, United States

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  • Timeline

  • About me

    Contemporary Creative, Marketing, and Branding

  • Education

    • University of Colorado Boulder

      2005 - 2009
      Bachelor of Science (BS) Mechanical Engineering

      Activities and Societies: Collegiate Road Cycling, Mountain Cycling, and Track Cycling

  • Experience

    • GS CIAO Cycling / Boulder Sports Management

      Jan 2005 - May 2013
      Professional Cyclist

      10 Years Elite Bike Racing • Sponsor relationship building and content creation• Assistant designer, marketing materials, clothing design, logo design• Marketing and relations within the community• Social marketing and networking

    • Feedback Sports

      Aug 2011 - Aug 2013
      Lead Product Engineer

      Headed research, design, and manufacturing of all new products• Patent on bicycle storage design (2014)• Patent on bicycle storage design (2016)• Developed and released 7 new products in 2 years• Efficient use of processes and materials to make the highest quality products, within budget requirements• Contributing heavily to instructions, marketing materials, and quality control• National and international travel for trade show events (setup,demonstrating, selling, and product research)• National and International travel for manufacturing management andquality control Show less

    • General Mills

      Aug 2013 - Jun 2018
      Field Marketing Manager

      • Experiential marketing for Larabar, Food Should Taste Good, Annie’s, Cascadian Farm, Mountain High, Liberte, Epic Bar, and Muir Glen in Colorado, Texas, Washington, Arizona, Oklahoma, Utah, and Nevada• $8M+ budget management spread across 8 brands and 150+ employees• Strategic planning, execution, and analysis of events, guerrilla marketing, and in-store activations acrossmultiple brands and retailers• Recruitment, training, and management of 40+ brand ambassadors across the Rocky Mountain region Show less

    • JULIE'S REAL FOODS LLC

      May 2018 - Jan 2019
      Director of Marketing

      • National strategic planning, execution, and analysis of all field marketing activations to drive trial, build brand loyalty, and increase sales• Oversaw high-level digital marketing agencies for Amazon, Facebook, Google Ads, and email marketing• Business to business sales, marketing support, and retail plan development• Responsible for all content creation and photography used for social media and marketing purposes

    • WILDE CHIPS

      Jan 2019 - Jan 2020
      Director of Marketing

      • $1 million marketing plan development and execution (experiential, digital, branding)• Development and execution of experiential marketing program increasing sales by 300% in Whole Foodsin less than 6 months• Recruitment, management, and auditing of 150+ brand ambassadors and 100+ influencers nationally• Management $250,000 brand and voice redesign using focus groups, design theory, and market research• Strategic development and content/copyright creation across e-commerce, social media, print, and PR • Led the re-design of all marketing materials, promotional materials, and brand assets Show less

    • BINGHAM X

      Nov 2019 - now
      Owner

      • Photography/Videography for clients including Ducati, Segway, Wu Tang Clan, CPG brands, retailers, restaurants, and more...• Brand development and visual guide buildouts for 10+ brands• Marketing strategy and execution for 10+ brands (email, social media management, paid advertising)• Product design for 20+ products (industrial design, engineering, manufacturing, labels)• Web design (artwork, hosting, management, SEO)• Graphic design (logos, marketing materials, flyers, artwork, clothing) Show less

    • Water + Trees

      Sept 2020 - now
      Creative Director

      • Offering the only legal, frictionless credit card processing solution for dispensaries• Legal and effective marketing solutions for high risk businesses• Branding for cannabis and cannabinoid products, dispensaries, grows, and more• Cannabis specific photography, videography, and design (interior, website, graphic)

  • Licenses & Certifications

    • Engineering Intern

      Fundamentals of Engineering