Alisha Straws

Experience

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  Hyvee Grocery

  Nov 2014 - Jan 2019

  General Merchandise/ Catering/ Deli
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  NCAA

  Dec 2018 - Feb 2019

  Regional Freelance Broadcaster

  Operate broadcast equipmentStream NCAA Regional Championships

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  University of Central Missouri

  Jan 2019 - May 2021

  Lab supervisor for the Digital Media Production department labs and studiosAssists students with checking out digital media equipment and studio reservationsPack orders of digital media equipment Broadcast over 50 high school and college sporting events for paid MIAA Network Live StreamReview and critique past broadcast film for future productionRun broadcast equipment including cameras, replay systems, audio/video systems, technical direct on switchers, direct, produce, and run graphics Broadcast over 50 high school and college sporting events for paid MIAA Network Live StreamReview and critique past broadcast film for future productionRun broadcast equipment including cameras, replay systems, audio/video systems, technical direct on switchers, direct, produce, and run graphics

  • Student Lab Supervisor

    Aug 2020 - May 2021

  • Sports Broadcaster

    Aug 2017 - May 2021

  • Sports Broadcaster

    Jan 2019 - Jun 2020
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  ZIMMERMAN PRODUCTIONS, INC.

  Nov 2019 - Jan 2020

  Sports Broadcaster

  Operate broadcast equipmentRun camera for big screen view of gameGame broadcast for Mavericks Hockey and Comets Indoor Soccer

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  Mid-America Intercollegiate Athletics Association

  Jun 2020 - Aug 2020

  MIAA Network

  Content creation including videos, promos, graphicsOrganized social media plans and marketing strategies for upcoming events, championships and company collaborations/sponsorshipsCorresponded with conference SIDs and coordinated network content creationAdvocated for student athletes, contributed to finance solutions during Covid-19 task force meetings

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  Wentzville School District

  Jun 2021 - Jul 2022

  Multimedia Content Producer

  - Produced content for district-wide communication via websites and social media (video, photo, graphics).- Led strategy for social content ensuring communication efforts are effectively received- Supported internal communication, editing and distributing district-wide updates including athletics

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  LaunchCode

  Sept 2022 - Mar 2025

  Marketing Manager

  - Marketing and communication recruitment and sales development, analysis, and strategy- Developed digital multimedia content B2B + B2C to increase brand awareness.- Analyzed & led social media campaign performance, tracking KPIs and optimizing efforts for B2B and B2C marketing.- Supported the use of HubSpot CRM for customer data management, sales, service and marketing automation to streamline internal and external processes.

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  Ronnoco Coffee

  Mar 2025 - now

  Marketing Communications Specialist