Ralitsa Todorova - Baker

Experience

• 

  Billa Bulgaria Ltd.

  Mar 2009 - Dec 2010

  Assistant Graphic Designer

  Development of promotional materials - flyers, posters, brochures and signs for internal communication BILLA card - implementation of BILLA card in Bulgarian market, coordinating all communication between the central office, stores, customers and printing house.Content administration of the corporate website Preparation and distribution of expenses reports to stakeholders

• 

  Penny Market

  Dec 2010 - Oct 2015

  Marketing Specialist

  Lead the process of development of marketing and communication strategy and it’s activation via campaigns and special eventsManagement and maintenance corporate assets: website and social channels Monitor the activities of the competitors & Activation of advertising at point of salesPlan, production, distribution of brochures, catalogues and flyers Budgeting and cost optimization of advertising activities

• 

  345 LTD

  Oct 2015 - Feb 2018

  Marketing Expert

  Creation and implementation of loyalty programBuild strong and continuous relationship with partners- advertising agencies, media, printing housesPreparation of communication materials and coordination with other departments and contractorsMonitoring of competitive activities of major competitor

• 

  Nestlé

  Feb 2018 - Mar 2020

  Manage and coordinate all media activities (both digital and traditional) for all Cereal, Culinary, Infant Nutrition and Pet food brands in 9 countries in Nestle South East MarketWork closely with media agencies, brand team and other functions within Nestle in developing the best performing integrated media campaigns Project coordination in creation and integration of WOW for media agencies and brand teams, including but not limited to KPIs development and reporting processes Manage and coordinate traditional media activities for all Nestle Bulgaria brands Ensure effective and efficient traditional media planning & reportingCoordination of the non-standard presence in TV – product placement and alternative formatsControl media budgets and prices for both campaigns and annual strategiesPreparation and distribution of reports, requests and analysis related with media activities

  • Brand Activation Specialist

    May 2019 - Mar 2020

  • Media Specialist

    Feb 2018 - May 2019
• 

  Fantastico Group / Фантастико Груп

  Mar 2020 - Jan 2021

  Digital media expert
• 

  Nestlé

  Jan 2021 - Jan 2023

  Brand Manager

  Confectionery

• 

  Intersnack Bulgaria

  Jan 2023 - Jun 2024

  • Senior Brand Manager

    Dec 2023 - Jun 2024

  • Brand Manager

    Jan 2023 - Dec 2023