Tamara Pfaumann

Experience

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  Swiss Hotel Management School

  Aug 2008 - Jan 2009

  Food and Beverage Trainee
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  Westin Hotels & Resorts

  Aug 2009 - Dec 2009

  Sales Trainee
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  Fairmont Hotels & Resorts

  Jul 2011 - Aug 2018

  Responsible for primarily selling and planning weddings, from initial enquiry to post departure, utilizing 11 hotel function rooms and 267 guestrooms. Tasked to repurpose the hotel as a wedding destination, therefore drove a business model approach to recognize key steps:- Identified customer segmentation to create relevant new marketing collateral and packages- Conducted market research on competitors and latest luxury wedding trends to understand customer relations - Created awareness of the rebrand through social media channels - Build trusted relationships with new suppliers to acquire key resources - Implemented new operating procedures for all departments in the Hotel to ensure effective communication channels, efficient execution, and necessary tools to sell the vision- Proactively sold weddings by applying an authoritative bias and endowment effect - Attended fairs and networking events to build connections in the industry and obtain insight from expertsKey Achievements: - Eliminated the concession cost in hiring a third party to promote and sell weddings- 30% increase of site inspections - Exceeded the event budget by 40% - Decrease in customer dissatisfaction Show less Managed group assignments from the M.I.C.E., wedding and social catering segment from pre-arrival through to post-departures, at the Hotel’s 55,000 feet function space with 592 guestrooms.- Ensured all contractual terms agreed upon were carried out- Monitored and managed room blocks according to contracts- Initiated billing procedures to guarantee any deposits or credit applications - Liaised with clients to analyze key areas of meeting planner satisfaction and company opportunities - Held daily meetings to ensure all needs are communicated to operating departmentsKey Achievements: - Planned and executed a US$250K three-day wedding celebration for a NFL hall of fame players family, that has resulted in a further 10 high profile wedding leads. - Managed the very first live streamed Coaching Corps Game Changer Awards dinner with over 500 attendees, 5 planning committees, multiple celebrities in the sports industry within a six month timeframe. This has led to them signing a three year contract to host the event annually in the venue. Show less Luxury city hotels, that offer over 1,000 luxurious guestrooms and suites, a collection of 13 distinctive restaurants and bars and 108,000 square feet of prime meeting space.- Worked closely with the sales department to ensure contractual terms agreed upon are met including, room block cut-off date, special concessions, attrition clauses, meeting specifications and validating this with the client- Up-sold all department services, including food and beverage, room rentals and set-ups - Conducted pre and post conference meetings with clients, to confirm all requirements, ensuring a smooth event flow and encourage repeat business- Lead department projects to achieve common goals set for the year and conduct trainings and refresher courses when neededKey Achievements: - Organized the annual Asia Pacific Petroleum Conference with over 3,000 delegates and US$500,000 worth of catering- Planned the International Indian Film Festival Awards, generating over US$2 million worth of business in both guestrooms and catering- Awarded most complimentary letter of the conference services / catering department received, in 2013 Show less Participant of the exclusive Leadership Development Program (now SUMMIT Leadership Development Program) which focuses on developing top hospitality talent into the leaders and executives of tomorrow. Selected as the first participant to undertake the program in the Sales & Marketing Department. - Assisted the director of kitchens and executive sous chef in creating meeting package menus - Project managed events for between 30 to 1,500 people, from the wedding, corporate or MICE segment- Supervised waiters, bartenders and stewards in allocated suites for offsite catering events such as Formula One and the HSBC Golf Women’s Championship- Carried out sales calls, site inspections, file assignments, pre-event planning and event phase for MICE, tours and travel and corporate events- Leading ad-hoc projects in analyzing sales statistics and competitors to determine potential markets, preferences and requirements of customers- Prepared department budgets and strategic marketing plans Key Achievements: - Involved in the development of a new Restaurant opening within the Hotel- Elected as the 2012 Service Plus Chairperson, a Human Resource led initiative responsible to encourage colleague development Show less

  • Social Events Manager

    Jul 2017 - Aug 2018

  • Conference and Catering Services Manager

    May 2015 - Jun 2017

  • Lead Conference Services Manager

    Apr 2014 - Apr 2015

  • Conference Services Executive

    Jan 2013 - Mar 2014

  • Leadership Development Program (Conference Services/ Catering)

    Jul 2011 - Jan 2013
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  Company of Cooks

  Sept 2018 - Dec 2021

  Responsibilities: - To ensure the efficient and effective delivery of catering operations and designated services to the client organisation in accordance with the agreement of the contract- Deliver the highest possible standard of food with the resources available and within budget- Effective management of the team to ensure the delivery of both qualitative and quantitative results- Manage the Catering Operation with the available resources within budget and to achieve sales and GP targets- To actively seek and identify opportunities and innovation for business growth & development with focus on latest food trends and best practices- Formulate business strategy with others in the executive team- Manage contracts and relations with customers, vendors, partners and other stakeholders- Oversee expenses and budgeting to help the organization optimize costs and benefits- Partake in the RFP for new catering locations Show less Successfully led the day to day catering operations for the Royal Opera House, Royal Academy and National Portrait Gallery with a team of over 300 staff, including seven restaurants, five bars, two cafes and event spaces in each respective location.- Drove annual business plans, including forecasting and budgeting- Created and organized operating procedures for efficient communication regimes- Applied good to great reports for constant improvement and encourage critical thinking- Warrant that hygiene, health & safety standards are adhered to during the execution of an event and daily front of House operations- Guaranteeing consistent delivery through client and partner feedback, monthly reviews of procedures with a good to great exercise, and internal/ external audits Key Achievements: - Increased profitability margins by 4% via rigorous menu engineering- Maintained a 95% staff retention rate Show less

  • Head Of Operations

    Mar 2021 - Dec 2021

  • Events & Front of House Operations Specialist

    Sept 2020 - Mar 2021

  • Deputy Head of Operations

    Sept 2019 - Sept 2020

  • Head of Events

    May 2019 - Sept 2019

  • Senior Events Manager

    Sept 2018 - May 2019
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  Agile Retail

  Mar 2022 - now

  Agile Retail, a product of iD, is an entirely flexible, contemporary set of services created to enable brands and retailers to make physical and temporary stores successful again. Agile Retail has been designed to solve the big problems plaguing physical retail today – a total lack of relevance and inspiration, and legacy structures and ways of operating that stifle innovation and adaptation. Agile Retail offers nimble, white-boxed operations, that assist in maximising profits and minimise risks.iD is an independent experiential marketing agency that has been trailblazing the brand activation and retail sector since 1993. iD identify opportunities for brands to connect with audiences in a meaningful and memorable way, leaving a lasting impression and creating passionate brand advocates. Show less

  • Project Director

    Oct 2023 - now

  • Experimental Retail Director

    Mar 2022 - Nov 2023