
Obaid Ehsan
Assistant to Production Planner

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About me
Sales Executive at BRF
Education

Iqra University
2010 - 2013Master of Business Administration (MBA) Marketing
Saint Patrick's High School
1992 - 2002Secondry School Certificate Computer Science
University of Karachi
2006 - 2008Bachelor of Commerce (B.Com.) Business/Commerce
Experience

Abbott
Jun 2004 - Oct 2006Assistant to Production Planner• Worked on BPCS(Business Planning & Control System)• Setting up planning for Manufacturing & Finishing Department

Ensign Communiqué, Shaheen Foundation PAF
Feb 2008 - Sept 2008Business Development ExecutiveExpanding Business through Call Center in Canada For Rogers & Bell Canada

Trg | tech
Jan 2009 - Jan 2011Customer Support Executive• Taking care of customer complaints and give proper resolution.• Working to a strict target of wrapping up calls in 120 seconds, finding resolution in this timeframe including answering the customer, in polite manner forwarding their issues if appropriate. Making service requests and maintaining all key performance indicators KPI’s.• Program used – Siebel / Chriss, Sic Interface, Sim Activation Interface.

TradeKey
Mar 2013 - Dec 2013Senior Marketing Officer• Closed up deals worth USD 65,000 for my Client.• Responsible to provide service delivery to assigned Key account. • Working on social media marketing for company’s Brand promotion and sales on LinkedIn, twitter, Facebook, Google+ etc. • Responsible for searching buyers online and lining up their deals with the assigned member and assist provision of Trade Key services to potential clients through online communication. • Content writing for search engine optimization. • Email marketing on daily basis for company’s brand promotion and sales.• Designing campaigns for SEM (Search Engine Marketing) and SEO (Search Engine Optimization). • To ensure customer satisfaction and retention.• Managing web DHS (Website) of assigned account. • Conducting Training sessions of new associates on Communication Skills & Call behavior.• Responsible for monitoring all inquiries from clients and responding with immediate feedback. Show less

IFFCO Group
Dec 2013 - Oct 2018• IFFCO is the manufacturer and distributor of leading brands such as London Dairy, Igloo, Tiffany, Noor, Hayat, Al Baker, Shama and many others.• Identifying & exploring new opportunities and potential business deals, understanding and screening the deal requirements and follow through until closure of all feasible deals.• Managing key accounts by acting as the key interface between the customer and all relevant divisions.• Creating strong and mutually beneficial relationships with customers. • Focusing on growing and developing existing accounts, together with addition of new SKUs.• Providing competitive market analysis on a timely basis.• Providing timely follow-up on outstanding accounts receivables, collecting customer payments in accordance with payment due dates and ensuring closure as per the set monthly financial targets. • Ensuring smooth and timely deliveries.• Grievance handling.• Product trials with customers for new launch. Show less • Daily updating and publishing OSA (On shelf Availibility) Report for GCC countries.• Working on Advisor software for Extracting reserch data for GCC countries.• Extracting Marketing Research data from AC Neilsen of GCC and working on Market Volume, Value share, Weighted average & MAT of our products in the market.• Generating PPT Presentations for GCC countries.• Coordinating with GCC top management regarding CEO & Board Presentations.• Managing and Co-ordinationg for Gulf food exhibition for GCC and Levant. Show less • Generating & Analyzing different reports for sales & marketing.• Generating Power point Presentations for Sales & Marketing activities. • Working on Oracle Database Application “Siebel” for Fund Management of Sales & Marketing activities”• Creating new Brand Plan for the all Categories Exp: (Oil, Flour, Culinary etc.) • Extracting raw data from all Warehouses through online database system (Klick View).• Analyzing daily, weekly and monthly sales.• Analyzing our Product’s promotions with our competitor’s promotions. Show less
Sales Executive
Apr 2017 - Oct 2018Sales & Distribution Coordinator (GCC & Levant)
Feb 2015 - Mar 2017Marketing Coordinator
Dec 2013 - Feb 2015

BRF
Nov 2018 - nowSales Executive• Responsible for managing and growing an AED 5 million dirhams client revenue base through existing and new accounts.• Established 20 new named accounts in 2019 and generated addition revenue in new business.• Managed relationship with over 110 accounts to drive sales growth in alignment with strategic plan.• Maintained, updated and visited all the accounts as per route plan to strengthen customer loyalty and drive cross-selling opportunities.• Executed complex strategic contractual negotiations at a senior level with existing accounts.• Ability to demonstrate products and deliver effective sales presentations to win new business. Show less
Licenses & Certifications

Certificate in Information Technology
Skill Development Council, Islamabad
Languages
- enEnglish
- urUrdu
- hiHindi
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