Arundhati Biswas

Experience

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  The Telegraph

  Mar 2016 - Oct 2018

  Journalist

  I had worked with The Telegraph for about 2 years as a journalist, where I covered all sorts of news, from cultural to crime. It was really exciting and appealing and was great learning experience.

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  SOFT-FOCUS PRODUCTIONS LIMITED

  Sept 2017 - Dec 2017

  Intern
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  Procter & Gamble

  Jan 2018 - Jan 2019

  Marketing Intern
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  Digital Web Solutions

  Jul 2020 - Jun 2021

  Consultant, content writer

  As a former Consultant Content Writer at Digital Web Solutions, I delivered high-quality, engaging, and SEO-optimized content solutions to help businesses effectively communicate their brand message and drive online visibility.With a deep understanding of content strategy and marketing principles, I collaborated with clients to develop customized content plans that aligned with their goals and target audience. I conducted comprehensive research to identify relevant keywords, industry trends, and competitor analysis, ensuring the creation of compelling and targeted content.Utilizing my expertise in search engine optimization (SEO), I crafted engaging blog posts, articles, website copy, social media content, and other digital assets. By incorporating relevant keywords and optimizing content structure, I helped clients improve their organic search rankings and increase website traffic.I also provided strategic guidance and content recommendations to clients, advising them on content gaps, content distribution channels, and best practices for content promotion. I effectively communicated complex ideas and information in a clear and compelling manner, enhancing brand messaging and storytelling.In addition to content creation, I managed editorial calendars, ensuring timely delivery and consistent content output. I collaborated with cross-functional teams, including designers, marketers, and project managers, to ensure cohesive brand messaging and achieve project milestones. Show less

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  Content Prism

  May 2021 - Feb 2023

  As a former Training and Development Specialist at a content creation company, I played a pivotal role in driving the growth and success of our team by cultivating a culture of continuous learning and professional development.During my tenure, I developed and implemented comprehensive training programs that equipped content creators with the skills and knowledge needed to excel in their roles. By conducting needs assessments and collaborating closely with stakeholders, I identified training gaps and designed customized programs that aligned with our company's objectives and industry best practices.Additionally, I implemented evaluation methods to assess the effectiveness of our training initiatives, gathering feedback and analyzing performance metrics. This data allowed me to continuously refine our programs, ensuring they remained relevant and impactful in a dynamic industry. Show less As a former Chief Operating Officer (COO) of Content Prism, I provided strategic leadership and operational expertise to drive growth, maximize efficiency, and optimize profitability in the dynamic and competitive content industry.With a strong focus on business strategy, I collaborated with the executive team to develop and execute initiatives that aligned with the company's vision, mission, and market trends. Leveraging my deep understanding of the content creation landscape, I identified and capitalized on emerging opportunities, ensuring the company maintained a competitive edge.I implemented robust operational frameworks and scalable processes to enhance productivity and streamline workflows across all departments. By leveraging cutting-edge technologies and digital solutions, I optimized content production and delivery, resulting in improved efficiency and accelerated time-to-market.As a results-oriented leader, I fostered a culture of innovation, collaboration, and continuous improvement within the organization. By empowering and motivating teams, I successfully drove cross-functional collaboration, ensuring seamless coordination between content creators, marketers, and distribution channels.Furthermore, I implemented performance measurement systems and key performance indicators (KPIs) to monitor and evaluate the company's operational performance. By analyzing data and metrics, I identified areas for improvement, implemented corrective measures, and made data-driven decisions to optimize resource allocation and drive profitability.As a strategic thinker, I developed and nurtured relationships with strategic partners, stakeholders, and clients, fostering long-term collaborations and driving business growth. I also played a key role in contract negotiations, vendor management, and strategic alliances, ensuring the company had access to top talent, resources, and distribution channels. Show less

  • Training and Development Specialist

    May 2020 - Feb 2023

  • Chief Operating Officer

    May 2021 - Aug 2022
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  Freelance, self-employed

  Jun 2022 - now

  Content Creator

  As a content creator, I have gained valuable experience in building a strong professional brand and engaging with a diverse network of professionals. I have developed the skill of crafting compelling and relevant content that resonates with my audience, positioning myself as a thought leader in my industry. Through consistent posting and active participation in groups and discussions, I have expanded my reach and connected with like-minded individuals. This experience has not only enhanced my visibility but has also opened doors for collaboration and networking opportunities, ultimately contributing to my professional growth and success. Show less

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  Loop Digital Marketing

  Jan 2024 - now

  Digital Copywriter