Akshat Bajaj

Experience

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  Fractal Analytics

  Jun 2015 - Jun 2017

  Consultant

  1. Worked in brand analytics for a leading global CPG firm responsible for generating business review decks for 57 countries through an automated procedure- Evaluated common business questions & standardized the KPIs across the various geographical divisions to achieve a consistent global standard of assessing business performance- Harmonized syndicated unstructured raw data into a common format for all the countries- Leveraged VBA to create meaningful visualizations from the harmonized data to gain business insights- Improved efficiency by optimizing the number of existing reports being delivered2. Worked on-site with a leading global health-tech firm to design an interactive dashboard for their marketing division- Leveraged VBA to collate data from various sources and compute key metrics- Developed a dashboard in Tableau that enables the end user to draw actionable insights- Customized the views for easy comprehensibility on various devices such as tablets and mobiles to maximize user engagement3. Currently working with the radiology team of a leading health-tech provider to assist them in pitching their new solution to customers- Optimized cost for the solution by minimizing spend per component through multiple component selection and cost scenarios based on the estimated number of customers to be acquired across 3 years- Identified target market through segmenting customers across North America into Existing/ Non Existing/ Potential customers by leveraging their operational, financial, clinical, consumer feedback and quality performance- Developed an Excel dashboard to facilitate manual shortlisting & customized benchmarking of customers Show less

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  Decision Point Analytics

  Jul 2017 - now

  • Vice President

    Jan 2023 - now

  • Associate Vice President

    Jan 2022 - Dec 2022

  • Senior Analytics Consultant

    Nov 2018 - Dec 2021

  • Senior Business Analyst

    Jul 2017 - Oct 2018