
Christopher Ridder

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About me
Destination Development Manager at Charlottesville Albemarle Convention & Visitors Bureau
Education

University of Northern Iowa
2010 - 2012Bachelor of Arts - BA Marketing/Marketing Management, GeneralActivities and Societies: University of Northern Iowa Cycling Club
Experience

Bike Tech
Mar 2007 - Feb 2013MANAGED DAY SHIFTS INCLUDING: SUPERVISION OF STAFF, INVENTORY, AND CUSTOMER SERVICECOMMUNICATED WITH WHOLESALERS TO MAINTAIN PROPER INVENTORY LEVELSTRAINED NEW STAFF WHO ARRIVED EACH SPRING IN SELLING AND PRODUCT LINES Perform Service on bicycles such as yearly tune-ups, advanced overhauls,and accessory installation. Develop an extensive knowledge of product offerings and specific benefits as they cater to consumer.
Manager
Sept 2011 - Feb 2013Sales And Service Associate
Mar 2007 - Sept 2011

ENVE Composites
Feb 2013 - May 2017My main responsibilities as a Special Events Coordinator was to manage and organize a demo fleet of 40 to 50 wheelsets to be tested and enjoyed by riders hoping to determine the right set of hoops for them. I also designed and implemented booth space for large exhibition events such as Interbike and Frostbike, as well as coordinated transportation and logistics of products, people, and display to these all organization events. I also partnered with OEM brands to create mutually beneficial in-booth displays such as new and custom bikes. Show less In my time as an Inside Sales Manager, I managed over 400 accounts including brick & mortar and online retailers, as well as distributors. I helped grow US domestic sales by approximately 100% during my time in the position, reflecting the tremendous rate of growth of the organization. My duties included keeping dealers up-to-date on order status and account standing through sales reports, as well as managing a CRM system to keep outside sales representatives updated. I also initiated the development of a Brand Security Department to protect retail channels and end-users from counterfeit products with ENVE's name. Show less
Special Event Coordinator
Dec 2015 - May 2017Inside Sales Representative
Sept 2013 - Nov 2015Customer Service Representative
Feb 2013 - Sept 2013

Mtbparks.com
May 2017 - Dec 2020Content ManagerAs a Content Manager for MTBparks.com, I was responsible for gathering and preparing information and visual assets to create daily articles, blogs, and video posts. These updates created high user engagement and drove traffic to our website. I was also tasked with managing social media platforms such as Facebook and Instagram and creating diverse and dynamic posts for each of these platforms, building our following, and funneling more users to our brand. Timely responses through multiple channels from viewers also helped to provide feedback on future website improvements. Customer Resource Management was also a large part of my responsibilities as I built relationships with bike park partners. This allowed me to easily communicate with many personnel throughout various departments at each resort, and acquire intel and assets to highlight updates and improvements at each bike park as they became available. Show less

Charlottesville Albemarle Convention & Visitors Bureau
Dec 2020 - nowAs a Travel Specialist with the Charlottesville Albemarle Convention and Visitors Bureau, I was tasked with managing one of two Mobile Visitors Centers with an inventory of local and statewide brochures. These MVC's were a unique and innovative way to look at the idea of Visitor Centers in a different light, bringing the information to the visitors, instead of requiring them to come to the information. Other tasks include preparing mailings and bulk orders requested through the Visit Charlottesville website, providing timely information via phone calls and email, and also notifying all partners of our new model, and the best way they could take advantage of the benefits we offer. Show less
Destination Development Manager
Apr 2023 - nowTravel Specialist
Dec 2020 - Mar 2023
Licenses & Certifications
- View certificate
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FORE101: Foundations of the Outdoor Recreation Economy
Canvas Credentials (Badgr)Oct 2024
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