
Sheila Firda
Fellowship Awardee

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About me
UFLP GtM at Unilever | Marketing and Sales Enthusiast
Education

SMA Negeri 5 Surabaya
-Physical SciencesActivities and Societies: Involved as Treasurer, Secretary, Head of Division, Staff, Participant and MC at Social Team of Students Council (OSIS), Schools Concert NOUVEAU, Olympiad S2LC, Annual Year Book, journalistic club Joer-V Smala Press, UBS Zetizen Con
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Universitas Indonesia (UI)
-Bachelor's degree Business, Management, Marketing Summa Cum LaudeActivities and Societies: Most Inspirational Students of FEB UI 2021-2022 Candidates, POSCO Asia Fellowship 2019-2022 Awardee. Activities: Badan Otonom Economica - Press Club of FEB UI, Management E(x)posed - Management Student Society Business Plan Competition, Kompek - Economic Olympiad Competition of FEB UI, Devout - Social Community Service Club of BEM FEB UI, Salam Mengabdi - Social Community Service Club of Salam UI.
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Singapore University of Social Sciences (SUSS)
-Full Scholarship #CONVERGE2 Student Social Entrepreneurship
Experience

POSCO
Jan 2018 - Sept 2020Fellowship AwardeeA merit-based fellowship for selected 15 students among 300+ applicants provided by POSCO Asia, the world steel manufacturer based in Korea.

Badan Otonom Economica
Feb 2019 - Dec 2021Senior Staff Finance DivisionManaged to set financial projection and cash inflow of the annual magazine launching as well as leading Sponsorship Team to finance the event through partnership. Successfully exceed target profits. Had an interview session with the former Indonesia's Minister of Energy and Natural Resource, Ignasius Jonan.

Africa-Asia Youth Foundation - AAYFO
Aug 2019 - Dec 2021• AAYFO Indonesia is a progressive platform for African-Asian youth all across Indonesia to nurture their understanding and experience in global challenge especially Education, Culture, Information and Communication Technology (ICT), Research & Development to spur sustainable growth and development in alignment with UN Agenda 2030. • Contribute to organize human development program for organization's member. Organize procedure and human development of the member through policy making, capacity building, and member's feedback controlling. Show less
Head of Social Development
Jan 2020 - Dec 2021Human Resource Officer
Aug 2019 - Jan 2020

XL Axiata Future Leaders
Oct 2019 - Nov 2021XL Future Leaders batch 8 AwardeeGet selected as one of 150 awardees among 17.106 applicants (Top 1%) of leadership development program - a semi mini MBA held by one of the biggest mobile service provider company PT XL Axiata Tbk. This program is dedicated to prepare potential students with a two-year intensive leadership development experience that include face-to-face workshops, online learning modules and personalized experts mentoring.

StudentsCatalyst
Feb 2020 - Aug 2020Program ManagerResponsible to manage learning program for 150+ students of StudentsCatalyst including the technical event and project management during the batch 6 program. As a central manager of other two organization operations region, Bandung and East Java, together maintaining communication and direction to get standardized operation for all regions.
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Kementerian Pendidikan dan Kebudayaan (Ministry of Education and Culture Republic of Indonesia)
Aug 2020 - Nov 2021Terbaik II Duta Bahasa DKI Jakarta (1st Runner Up Language Ambassador of Special Region Jakarta)Developed a web-based literary database to help translator find translated Indonesian literary in a pageant competition held by Language Board of Ministry of Education and Culture (Kemendikbud). Selected to become the top 4 respresentatives of DKI Jakarta among 225 applicants.

International Internships
Sept 2020 - Sept 2020Project Consulting StudentAssisted Australia based multinational reusable cups company clients to build market entry strategy to Indonesia covering partnership, marketing, supply chain, export license, and local government regulation teamed with University of Technology Sydney student group.

Bangkit Academy led by Google, Tokopedia, Gojek, & Traveloka
Jan 2021 - Dec 2021Cloud Computing Learning Path StudentGot selected as the only marketing management student representatives from Faculty of Economics and Business in Universitas Indonesia to take Cloud Computing Learning Path in Kampus Merdeka, a national independent study program of Ministry of Research and Higher Education (Kemenristekdikti) collaborated with Google, Gojek, Tokopedia, and Traveloka. Pursuing Cloud Engineer Certification from Google, selected to be 1 of 3000 students from 40,000 applicants.

Circles
May 2021 - Mar 2022Marketing GrowthBuilding Circles’ growth through marketing analytics at Live.On Indonesia by PT XL Axiata Tbk.
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Universitas Indonesia (UI)
Aug 2021 - Sept 2022Teaching Assistant
Unilever
Apr 2022 - Jun 2022UI Indonesia Scale Up - Brand Marketing for Unilever International
Skha
Oct 2022 - Sept 2023PB Associate Consultant
Mar 2023 - Sept 2023Research Analyst
Oct 2022 - Feb 2023

Unilever
Oct 2023 - nowUFLP GtM 2023
Licenses & Certifications
- View certificate

Introduction to Statistics in Spreadsheets
DataCampJul 2020 - View certificate

Data Science for Business
DataCampJun 2020
Honors & Awards
- Awarded to Sheila FirdaGold Medal Indonesia Inventors Day 2020 Indonesia Innovation and Invention Promotion Association (INNOPA) November 1, 2020 Bringing an integrated-crowd data platform for tackling watershed pollution in ASEAN region to reach SDG 2030 in an international paper competition compete with inventor around ASEAN, Europe, and USA.
- Awarded to Sheila Firda1st Place Business Plan Competition Central Bank of Indonesia (Generasi Baru Indonesia Jakarta) October 1, 2020 Proposing a Learning Management System application with digital library as the core competitive with B2B business model key partnered with publishers and universities behave as the Chief Financial Officer.
- Awarded to Sheila FirdaTerbaik II Duta Bahasa DKI Jakarta (1st Runner Up Language Ambassador of Special Region Jakarta) Kementerian Pendidikan dan Kebudayaan Republik Indonesia (Ministry of Education and Culture of Republic Indonesia) August 1, 2020 Developed a web-based literary database to help translator find translated Indonesian literary in a pageant competition held by Language Board of Ministry of Education and Culture (Kemendikbud). Selected to become the top 4 respresentatives of DKI Jakarta among 225 applicants for local language preservation.
- Awarded to Sheila FirdaTop 10 National Entrepreneurship World Cup Misk Global Forum August 1, 2020 Create “Integrated Selling Experience” marketing strategy for social commerce apps. Held by a flagship global platform of the Misk Global Forum, Global Entrepreneurship Network, and tGELF.
- Awarded to Sheila FirdaNational Finalist of Alibaba GET Challenge 2020 Alibaba Business School May 1, 2020 A competition to empower young start-up enthusiast to provide digital solutions during and beyond COVID-19. Bring social commerce application to help household economy recovered during and after COVID-19.
- Awarded to Sheila FirdaFinalist of ASEAN Startup Summit 2020 Chulalongkorn University, Thailand Feb 2020 Get invited as UI's official delegates to pitch the financial management application to help MSMEs growth. Compete with other top schools in ASEAN levels.
- Awarded to Sheila FirdaTop 10 National Finalist of UI Studentpreneur 2020 UI Studentpreneur of BEM FEB UI Feb 2020 UISP is one of the competitive campus level business idea competition in Indonesia. Sheila pitched a financial analysis application business model to help Indonesia MSME's growth through better financial planning in front of judges came from calibre venture capitals included Kejora, MDI and EastVentures.
- Awarded to Sheila FirdaDelegates of International Youth For Peace Camp Dompet Dhuafa Dec 2019 a conference to connect future agents of peace all over the world which become the strategic alliances project of Dompet Dhuafa in home country. Become one of 10 representatives among +200 applicants across the world, Sheila is the youngest participant and representative from AAYFO who pitched Kenal.In, a platform to promote gender equality and stigma eradication through voice.
- Awarded to Sheila Firda1st Place National Business Case Competition Himpunan Manajemen Universitas Airlangga Oct 2019 a competition to find the optimal and effective solution for a company problem, one of them based on real problem faced by the biggest state energy company in Indonesia. Compete with top 7 finalist team throughout best universities in Indonesia (ITB, ITS, UGM), our team bring a theme about progressive technology transformation to become sustainable company in this era.
- Awarded to Sheila FirdaXL Future Leaders Batch 8 Awardees PT XL Axiata Tbk. Oct 2019 Get selected as one of 150 awardees among 17.106 applicants of leadership development program held by one of the biggest mobile service provider company PT XL Axiata Tbk. This program is dedicated to prepare potential students with a two-year intensive leadership development experience that include face-to-face workshops, online learning modules and personalized experts mentoring.
- Awarded to Sheila FirdaPOSCO Asia Fellowship Awardee POSCO Asia Sep 2018 a fellowship for selected 15 students among 300+ applicants with good performance in academics and achievements provided by POSCO Asia, the world steel manufacturer based in Korea.
- Awarded to Sheila FirdaBest Writing of Essay Competition Balai Bahasa Jawa Timur Sep 2015 a competition of writing essay for high school student about "Indonesia's Democracy and Freedom" held by Balai Bahasa Jawa Timur.
- Awarded to Sheila FirdaFinalist Pildacil (Pemilihan Da'i Cilik) ANTV ANTV Indonesia Aug 2011 a preaching competition about Islam (dakwah) for children ages 6-12 broadcasted in a TV show named Pildacil on ANTV. Get selected as a national finalist and did on air for live episodes, commercials, and daily program aired everyday on ANTV.
Volunteer Experience
Team Leader of Indonesia Representative
Issued by POSCO on Jan 2019
Associated with Sheila FirdaGeneral Treasurer
Issued by Devout Faculty of Economics and Business Universitas Indonesia on Apr 2019
Associated with Sheila FirdaExchange Participant Liaison Officer at Happy Kids Local Volunteer Program
Issued by AIESEC on Jun 2019
Associated with Sheila FirdaHead of Social Development
Issued by Africa-Asia Youth Foundation - AAYFO on Aug 2019
Associated with Sheila Firda
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