Karolina Jaworek

Experience

• 

  Freelance Writer, Author

  Jan 2009 - Jan 2024

  Contract Copywriter | Ghost Writer | Marketing Ninja

  As a Contract Copywriter, Ghost Writer, and Marketing Ninja, I specialized in creating compelling, high-impact content that drives engagement and supports marketing goals. I crafted a variety of content types, from web copy and blog posts to whitepapers, e-books and social media campaigns, tailoring each piece to resonate with target audiences. My role involved working closely with clients to understand their brand voice and messaging, ensuring consistency and effectiveness across all platforms. Through strategic thinking and creative execution, I contributed to enhanced brand visibility and audience engagement. Show less

• 

  VirtusLab

  Apr 2021 - Jul 2024

  Content Creation and Management: Spearheaded the development and management of diverse content assets, including web content, blog posts, whitepapers, case studies, documentation, OSS, and social media content, aligning with the company's long-term goals and roadmap.Internal and External Communications: Ensured coherence with the company's communications strategy by overseeing press releases, newsletters, corporate announcements, and proposals, and developing comprehensive communication plans to enhance brand awareness and engagement across multiple channels.Employer Branding Initiatives: Owned various aspects of employer branding, including communications, close collaboration with the People department, onboarding, and cross-location communications to strengthen the company's employer brand.Sphere.it Conferences and Initiatives: Managed product marketing across various mediums, such as web content, communications, podcasts, vodcasts, and leveraged the conference experience through the sphere.it platform and app.Cross-Functional Collaboration: Identified potential competitors, market trends, and opportunities, and informed sales, business, and product development decisions, refining marketing strategies accordingly.Sales Enablement: Executed sales enablement content marketing strategies to establish the company's footprint and showcase its expertise, ensuring effective sales support.Performance Metrics and KPIs: Analyzed performance metrics and KPIs to measure the effectiveness of content, initiatives, and campaigns, continuously optimizing strategies for improvement.Executive Collaboration: Fostered close collaboration with C-suite executives, board members, developers, designers, project managers, and agencies, ensuring alignment and efficiency across various competencies. Show less

  • Content | Communication | Product Marketing Manager

    Dec 2018 - Jul 2024

  • Stay-at-home Mom

    Apr 2021 - Apr 2022