Shaun Johnson

Experience

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  Wunderman Worldwide / WCJ

  Oct 1992 - Aug 1998

  Assistant Management Accountant / Junior Project Manager

  Other:Sep 97 – Aug 98 Junior Project Manager - WCJSep 95 – Aug 97 Client Accountant WCJOct 92 – Jun 95 Freelance: Financial Assistant - Y & R / WCJOct 88 – Sep 92 Ass.Management Accountant - WW

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  HH&S Ltd

  Aug 1998 - Jan 2001

  Senior Account Manager

  Working on Associated Newspapers across circulation, promotion and trade marketing for the Daily Mail, The Mail on Sunday and the Evening Standard.• Produced all feature-led mailings ranging in volume from 50,000 to 750,000, planned and implemented all strategic mailings concentrating on testing creative, offer and copy strategies as well as managing in-paper promotions.

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  Mongrel Worlds - Alodis

  Jan 2001 - Dec 2001

  Senior Marketing Manager

  Responsible for all marketing activity for Alodis – a service for the self-employed professional. Developed the Marketing and Communication plan for the year with a budget of £3 million. • Produced a media acquisition plan for the launch of the Alodis magazine using Radio, National Press, Direct Mail, 3rd party partnerships and Inserts. Also implemented an on-line strategy to launch the Alodis website.

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  Eaglemoss Publications

  Jan 2002 - Oct 2002

  Head of UK Marketing

  Managing a team of three I helped developed marketing plans for each part work (magazine) product launched. Developed strategies for Research, Media Testing, Wholesale/Price Testing, Television advertising, Promotional Strategy, Online, Subscriptions and National Roll-Out programs. Created project plans and workflow procedures to ensure all deadlines where met.

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  Interface CMS

  Nov 2002 - Jan 2003

  Junior Account Director

  Freelance position managing the Six Continents account for the style bar sub-brand “Edwards”.• Strategically developed, planned and managed all promotions across the Edwards estate (40 bars) including handling and POS.

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  Wunderman

  Feb 2003 - Oct 2003

  Senior Account Manager

  Freelance Senior Account Manager to help launch the “refreshed” Ford Mondeo in the UK. Managed a team of three and was a key contributor to the strategic development of the refresh program that targeted Customers, Prospects and Suspects. • Implemented hand raise, teaser and tactical DM and email campaigns to segmented target audiences.

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  Positive Thinking

  Nov 2003 - Apr 2004

  Account Director

  Account Director managing the online requirements for Royal Caribbean Cruises. Key requirements for this freelance position included:• Developed strategy for the 2004 online activity including data gathering, acquisition, search engine optimisation, e-newsletter and an affiliate program. • Managed and implemented a complete update, re-brand as well as producing new sections of the website www.royalcaribbean.co.uk.• Developed and implemented a new microsite www.legendoftheseas.co.uk to support the launch of a new ship sailing to Mediterranean destinations. Show less

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  The Forward Group

  Apr 2004 - Feb 2005

  Account Director

  Account Director on the Ford of Europe account for Forward Ltd, a contract publishing agency owned by WPP. • Produced a Customer magazine, published across 18 European markets and mailed to 2.5 million Customers. The magazine had to be cost efficient and deliver core brand values whilst also being flexible to incorporate each “local-market” content and be relevant for each markets objectives. The magazine was the key driver of the Ford CRM program and had separate editions for Retail, Fleet and Mobility segments of the Customer base.• Managed five Clients and an internal team of six overseeing all research and strategy to ensure that all content was relevant and met Fords objectives for brand and product requirements. Show less

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  Wunderman

  Feb 2005 - Dec 2005

  Senior Account Manager

  Senior Account Manager, working across the Ford product line on brand (cars and commercial vehicles) as well as retail on a freelance basis. Responsibilities include:• Development and implementation of the Quarter 3 2005 retail campaign across DM, print, online and DiTV media supporting the ATL marcoms. A key contributor to the strategic thinking for the DM, working directly with the planning department and managing the various projects throughout. • Development of the Quarter 4 2005 commercial vehicle DM campaign. • Planned and implemented an online data acquisition strategy to gather information on visitors to the “current promotions” area of www.ford.co.uk. • Produced a DiTV first for the launch of the Ford Focus Estate that ran over 1 weekend and supported the ATL launch advertising. Show less

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  Positive Digital, part of Positive Thinking Group

  Jan 2006 - Oct 2011

  Account Director

  Originally I joined Positive Thinking as an Account Director for the offline direct marketing accounts for National Car Rentals and Celebrity Cruises.I then moved over to Positive Digital to gain a greater understanding of the Digital environment. By utilising my offline experience and 10 years of account management skills, I am now able to deliver a strong, integrated approach to 'account management ' on large projects for Clients be they offline, online or integrated. This experience adds greater value to Client Projects, having worked accross advertising mediums including TV, Radio, Direct Mail, Fulfilment, Event Planning and Management, Sales Promotion, Publishing, Point Of Sale and Digital.Currently, I work on the following accounts and my role covers involvement with campaign planning, strategy, website creation and maintenance, eCRM management, email broadcasting, search engine optimisation, PPC campaign planning, offline Point of Sale production and membership card production. I also work very closely with members of our design, production, planning, promotion and database departments contributing to a strong 'team-work' ethic accross all projects. Current Clients are:. Coty Prestige - Marc Jacobs, Vera Wang and Chloé parfum. Shelter - The housing and homeless charity. NSPCC. New Busines pitches as and when required Show less

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  City Index

  Oct 2011 - Nov 2016

  Senior Campaign Manager

  · Responsible for managing, planning and delivering Marketing campaigns that deliver customer acquisition numbers based upon initial annual budget and customer projections. Also, responsible for campaign evaluation and any required amendments to the communications to improve efficiency and delivery of new account numbers both via messaging and profile targeting.· Managed and led all campaign team and marketing department members involved with each campaign delivery. Helped to resolve any issues that arose and ensured each campaign was delivered on budget, on time and on brief to ensure the business case for each campaign was fulfilled.· Purchased all media across all channels with budgets of over £10 million per year.· Managed all 3rd party suppliers and Agencies involved with each campaign.· Responsible for producing and managing all project timing schedules and communicating to all parties involved within each campaign of any changes and issues.· Developed and implemented the companies CRM strategy to increase Client lifetime value and uptake of new products.· Financial management. o Managed the overall forecast for the marketing department annual spend. Included all media channel cost projections from internal department members team members and internal marketing department requirements for the year such as research costs, tools to be purchased, resource requirements, legal costs etc.o Created and responsible for the Marketing department purchasing process outlining when purchase orders should be raised and invoices submitted etc. for all external suppliers.o Reconciled the marketing budget each month against the annual projections and forecasts and ensured any errors where investigated, reported and where possible, corrected. Show less

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  BeCurious

  Mar 2017 - Oct 2017

  Consultant

  .Providing offline/online freelance services for an advertising agency BeCurious..Working on a pharmaceutical Client Celesio, a major provider of healthcare services to the NHS – on the brand Careway, but also across brands Lloyds Pharmacy, AAH and Betterlife..Careway - simplifying the product offering to enable the salesforce to re-engage with the product and sell in to local pharmacies..Planning a delivery schedule to simplify the product, provide sales presentation tools to help the sales force engage and sell, create ‘leave behind’ material for local pharmacies, provide an online information hub for enquirers and provide a suite of marketing communications for a 2-phase media burst including press, inserts, conference material, digital/social banners, DM and eDM. Show less

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  Canon Europe

  Nov 2017 - Nov 2018

  CRM Professional Consultant (Freelance Contract)

  .Providing CRM campaign planning across European offices providing support, planning and strategic assistance for CRM campaigns. Offices included DACH / BENELUX / FRANCE / EASTERN EUROPE.Managing team budget working into department head ensuring the planned annual budget is delivered approved and all budgets and POs accounted for and reconciled.Contributed to 2018 planning activity and agreed Local Office support and rollout.Provided CRM support for the Canon Digital apps including Irista, Lifecake and the Canon Photo Companion app• Managed the Canon Profiler tool – a fun and engaging quiz to find out the ‘type of photographer’ that you are. In the background the entrants are profiled and matched to the Canon Marketing persona’s, generating insight and valuable information on the Canon database, website and social channels. Managed throughout project delivery and post marketing activity. .General adhoc duties where requested Show less