
Rob Drotar
Regional Instructor & Process Planning

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About me
Strategic Growth Architect & Product Visionary
Education

Northwestern University - Kellogg School of Management
2011 - 2011Portfolio Marketing
Rutgers University
2019 - 2019Design Thinking
University of Nevada-Las Vegas
1991 - 1996Hotel Administration
Experience

America West Airlines
Jan 1995 - Jan 2000Regional Instructor & Process PlanningInstruction, records management, & curriculum design

SITA
Jan 2000 - Jan 2011Director, Sector & SolutionsAccountable for defining business solutions which enable clients to achieve their strategic goals. •Organize and lead customer engagements, advisory boards, and user group meetings•Sponsor and conduct market research, establish baselines for comparison, and measure solution effectiveness•Provide sales training including targeting, positioning, and handling objections

Hewlett Packard Enterprise
Jan 2011 - Jan 2015Travel & Transportation Portfolio DirectorEnsure technology products built and tailored for Travel & Transportation clients are relevant, promoted, and priced appropriately •Gather and analyze market intelligence for this segment•Engage product lifecycle process, product/portfolio marketing, and sales enablement•Develop industry pilot for big data

OTG Management
Jan 2015 - Jan 2016Director of InsightDeveloped data strategy (own enterprise & partners) necessary to advance OTG’s growing $500M in airport businesses –including restaurant, market, advertising, and gaming.•Enriched new customer UI/workflow that demonstrated 48%-86% increase in average transaction•Led vendor engagement for category optimization and retail space management

Travelport
Jan 2016 - Jan 2016Portfolio Director —Air SearchDetermine and balance needs of subscriber and supplier stakeholders of air search capabilities (keen focus on speed and bookability). •Lead agile development teams with accountability for capability and budget•Define and tune portfolio pricing strategy for incremental growth.

ThoughtWorks
Jan 2016 - nowIndustry PrincipalFocused on the nexus of business and technology at retail, travel, and commerce clients; developing product strategy and service design. Support clients’ determination and deployment of tech solutions which create the digital foundation for their operational reliability, enable innovation across their customer journey, and bolster new unit revenue growth at velocity. •Support MVP determination and success metrics•Direct proof of value prototyping
Licenses & Certifications

Certified Product Manager (CPM) / Certified Product Marketing Manager (CPMM)
AIPMM The Association of International Product Marketing and ManagementAug 2006
Volunteer Experience
Board of Directors
Issued by Georgia Symphony Orchestra on Jan 2013
Associated with Rob DrotarMentor
Issued by American Corporate Partners (ACP) on Jan 2013
Associated with Rob Drotar
Languages
- enEnglish
- spSpanish
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