Rob Drotar

Rob Drotar

Regional Instructor & Process Planning

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location of Rob DrotarLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Strategic Growth Architect & Product Visionary

  • Education

    • Northwestern University - Kellogg School of Management

      2011 - 2011
      Portfolio Marketing
    • Rutgers University

      2019 - 2019
      Design Thinking
    • University of Nevada-Las Vegas

      1991 - 1996
      Hotel Administration
  • Experience

    • America West Airlines

      Jan 1995 - Jan 2000
      Regional Instructor & Process Planning

      Instruction, records management, & curriculum design

    • SITA

      Jan 2000 - Jan 2011
      Director, Sector & Solutions

      Accountable for defining business solutions which enable clients to achieve their strategic goals. •Organize and lead customer engagements, advisory boards, and user group meetings•Sponsor and conduct market research, establish baselines for comparison, and measure solution effectiveness•Provide sales training including targeting, positioning, and handling objections

    • Hewlett Packard Enterprise

      Jan 2011 - Jan 2015
      Travel & Transportation Portfolio Director

      Ensure technology products built and tailored for Travel & Transportation clients are relevant, promoted, and priced appropriately •Gather and analyze market intelligence for this segment•Engage product lifecycle process, product/portfolio marketing, and sales enablement•Develop industry pilot for big data

    • OTG Management

      Jan 2015 - Jan 2016
      Director of Insight

      Developed data strategy (own enterprise & partners) necessary to advance OTG’s growing $500M in airport businesses –including restaurant, market, advertising, and gaming.•Enriched new customer UI/workflow that demonstrated 48%-86% increase in average transaction•Led vendor engagement for category optimization and retail space management

    • Travelport

      Jan 2016 - Jan 2016
      Portfolio Director —Air Search

      Determine and balance needs of subscriber and supplier stakeholders of air search capabilities (keen focus on speed and bookability). •Lead agile development teams with accountability for capability and budget•Define and tune portfolio pricing strategy for incremental growth.

    • ThoughtWorks

      Jan 2016 - now
      Industry Principal

      Focused on the nexus of business and technology at retail, travel, and commerce clients; developing product strategy and service design. Support clients’ determination and deployment of tech solutions which create the digital foundation for their operational reliability, enable innovation across their customer journey, and bolster new unit revenue growth at velocity. •Support MVP determination and success metrics•Direct proof of value prototyping

  • Licenses & Certifications

    • Certified Product Manager (CPM) / Certified Product Marketing Manager (CPMM)

      AIPMM The Association of International Product Marketing and Management
      Aug 2006
  • Volunteer Experience

    • Board of Directors

      Issued by Georgia Symphony Orchestra on Jan 2013
      Georgia Symphony OrchestraAssociated with Rob Drotar
    • Mentor

      Issued by American Corporate Partners (ACP) on Jan 2013
      American Corporate Partners (ACP)Associated with Rob Drotar