Valerie Hoke

Experience

• 

  University of Arizona BookStores

  Mar 2014 - May 2015

  Copywriter

  • Wrote engaging copy and content for advertisements, marketing campaigns, and website pages using the University of Arizona’s brand voice within a fast-paced, deadline-driven marketing department. • Generated and posted social media content to multiple accounts, maintained online brand voice, and monitored analytics. • Edited and proofread a variety of written materials (web pages, posters, annual reports, etc.) to ensure grammatical accuracy, quality, and adherence to the University of Arizona brand. • Aligned e-commerce product descriptions and strategies with marketing initiatives and organization goals. Show less

• 

  Technical.ly

  Aug 2015 - Sept 2016

  Contributor

  • Write and research sponsored articles in collaboration with Technical.ly clients for publication on Technical.ly Philly • Report on relevant tech stories related to Philadelphia and the greater Technical.ly network.• Report on relevant social impact stories for sister site Generocity.org.• Conduct interviews with members of Philadelphia's tech community, attend events, and maintain contacts.

• 

  ChatterBlast Media

  Aug 2015 - now

  • Manage three direct reports and a team of copywriters and designers, managing workloads, providing feedback, and fostering growth• Develop and execute both internal and external strategic marketing plans for a diverse range of corporate higher education, utilities, retail, real estate, event, and nonprofit brands• Write compelling copy for headlines, scripts, social media, digital, and print advertising for a variety of industry-spanning clients, driving proven customer engagement• Oversee the creation of high-quality marketing content including copy, video, design, web, email, editorial, photography, organic and paid social content, and more • Manage the entire creative workflow, including resource planning, briefing, timeline management, quality control, and asset delivery, feedback, and approvals• Collaborate with creative teams and stakeholders to ideate and plan creative concepts • Build and maintain strong, collaborative relationships with clients, stakeholders, cross-functional teams, and vendors• Demonstrate mastery of brand voice and messaging for every client across every piece of copy • Ensure all marketing copy and content is aligned with target audiences, on-brand, and driven by brand goals • Maintain a high level of thought leadership and awareness in marketing trends and best practices• Operate with a proactive, problem-solving mindset in a fast-paced, deadline-driven environment• Advance through multiple promotions and increases in responsibilities across nearly 10 years Show less • Spearheaded creative development and direction for cross-industry clients, including editorial, design, video, and strategic projects • Developed a strategy department within the organization to deliver custom campaign strategies focused on brand goals, target audiences, and trends• Managed two creative specialists, providing constructive feedback, mentorship, and professional growth• Presented strategies and creative concepts directly to clients, building trust and working collaboratively to guide project implementation and success Show less

  • Associate Creative Director

    Jul 2021 - now

  • Creative Manager

    Jun 2019 - Jul 2021

  • Editor

    Jan 2017 - Jun 2019

  • Content Specialist

    Aug 2015 - Jan 2017
• 

  The University of the Arts

  Sept 2021 - May 2024

  Adjunct Assistant Professor

  • Teach an undergraduate course in copywriting within the Advertising Practices department• Cover audience identification, voice and tone development, and cross-platform best practices with a focus on digital copywriting skills• Mentor and provide feedback to students on their writing, portfolio development, and career trajectory