Vignesh M

Experience

• 

  Shree Wallstickers

  Jan 2016 - Jul 2021

  ● Plan, execute, and analyze individual email campaigns for selected promotions.● Coordinate with designing team to get final creative assets. ● QA and approve all email campaigns to ensure that creative content, links, and copy are all correct ● Assess all email creative to ensure messages are compliant with our email content policies ● Provide weekly/monthly reporting and actionable next steps that will grow and optimize the email campaigns● Basic understanding of HTML, Email deliverability, Adobe Photoshop. Show less • Handling e-commerce cataloguing and plan add new categories/products, Coordinate with direct and indirect team to ensure proper item-level detail• Develop item set-up process to ensure proper system and execution of the daily operations of the channels • Tie-up with various marketplaces and wholesale e-commerce accounts • Prepare monthly, quarterly, and annual forecast channel reports by collecting, summarizing and interpreting data.• Create and launch promotional activity at the item-level and decide the appropriate channel strategy by stock keeping unit data. Show less

  • Email Campaign Executive

    Mar 2020 - Jul 2021

  • Ecommerce Executive

    Feb 2018 - Feb 2020

  • Dispatch Executive

    Jan 2016 - Jan 2018
• 

  Kenscio

  Aug 2021 - now

  Senior Campaign Specialist

  ● Plan and manage the development and execution of multiple email marketing programs. Including HTML, landing page, campaign delivery set up, data imports and mapping, segmentation, QA, approval, evaluating, deployment, monitoring, and reporting; factor learnings to optimize the next set of campaigns.● Excellent project management skills and responsible for maintaining marketing project timelines, drafting creative briefs, copy, design layouts, graphics, driving alignment, planning resources, managing deadlines, objectives, delivering analysis and recommendations.● Create and update, when necessary, guidelines and procedures for the email marketing program which outline and guide all aspects of the program including compliance, consent, and legal.● Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly and meet the brand guidelines.● Proficient understanding of journey mapping, email triggers, list segmentation, behavior targeting, send time optimization (STO), A/B testing, and Setting up complex dynamic content elements.● Troubleshoot technical issues related to HTML templates and other aspects of email execution.● Understand the backend journey of an email, barriers to making it to the inbox.● Gather and translate ideas for profitable, promotional marketing campaigns.● Excellent multitasking and time management skills, great interpersonal and team-player mindset; critical thinker, and problem-solving skills. Show less