Hsin(Cindy) Yeh

Experience

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  台北數位集團

  Nov 2012 - Mar 2015

  Account Manager, Facebook Ads & Google Ads

  Paid Media Planning & Optimization• Planned the tactics for the audience buying strategy on Facebook for 50+ clients, including leading companies in various industries, such as PChome 24h Shopping, Cola Tour, KKBOX, MyMusic, EF Education, and Taiwan Public Television.Leadership & Mentorship• Developed and implemented a comprehensive training program to help new teammates transition into Facebook advertising professionals, resulting in a 50% reduction in onboarding time and a 20% increase in campaign management performance. Show less

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  KKBOX Inc.

  Mar 2015 - May 2017

  Digital Marketing Analyst

  Member Acquisition• Developed performance media buying strategy for the TW and HK markets.• Strengthened social ad performance by connecting diverse content with user segmentation.• Implemented third party tracking and media tracking.Project management• Conducted a CRM online campaign for acquiring paid users by designing a user-driven mechanism, managing the communication strategy, and planning a RWD campaign site to accomplish 90% of the target goal of acquiring new paid users with credit cards.• Led the KKTV cross-promotion program by planning a RWD campaign site, managing the communication strategy and segmenting KKBOX users by music genres to deliver personalized recommendation of KKTV content and converted 10% of KKBOX users to join KKTV.KKBOX Music Awards project executive• Supported annual big events, such as the KKBOX Music Awards held at the Taipei Arena, by implementing the paid media strategy, and promoting live streaming videos via social media. Show less

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  Mindshare

  Aug 2018 - Jun 2019

  Associate Manager, Media Performance

  Performance Campaign Management• Drove O2O leads for L’Oréal LUXE brands by managing online advertising campaigns with a solid tracking method and data analysis to achieve target CPL.

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  台北數位集團

  Oct 2019 - Mar 2021

  Product Solutions Manager

  0-1 AdTech Product Development• Shipped an 0-1 automated online ads reporting system within 6 months, successfully applying it to 500+ key clients by leading a cross-functional team of data engineers, account executives and sales professionals to build an AdTech system that integrates data and aligns metrics from various digital ads sources and Google Analytics, visualizes data with Looker studio, resulting in enhancing media buy efficiency.• Leveraged Agile/OKR to devise product roadmap, prioritize requirements, and validate product market fit with MVP launch.Data-driven Solutions• Increased revenue by 5% by driving business growth with key clients through leveraging MarTech and data-driven solutions - RFM, CDP and competitive analysis with SimilarWeb. Show less

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  GIPHY

  Jan 2023 - May 2023

  Product Engineer

  Web App Dev• Developed an in-house content moderation tool within 4 months by using a full-stack tech stack including ReactTS, Supabase and Vercel, enhancing user experience and moderation efficiency.User Research• Conducted user interviews with moderators to gather insights and pain points, collaborating with the product manager to prioritize epics and define three success parameters.Testing• Delivered UI testing environment and performed A/B testing on 3 variations to evaluate user experience and success parameters, significantly improving moderation speed. Show less