Ashwin Gargava

Experience

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  Magna Publishing Company

  Mar 2001 - Nov 2003

  Executive, Subscriptions

  • Directed Sales and Distribution functions of Magazines & Books.

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  Fox International Channels (FIC)

  Nov 2003 - Oct 2007

  Assistant Manager, Network Placement

  • Ensured availability & visibility of the channels and ran marketing activities viz; Contest, Merchandising, Incentive Trips, PR activities and Events to ensure good channel placements.• Controlled Network reach and revenues from the West Region

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  Turner (Turner Broadcasting System, Inc)

  Oct 2007 - Jun 2012

  Associate Director, International Business

  • Drive International business with primary responsibilities of developing international business and growing - Subscription & Advertising Sales and Syndication revenues.• Oversee legal contracts with Networks, Appointed local representatives and agencies, Supervised Affiliate Relations and Marketing & Promotion.Key Accomplishments:• Established business of USD 10 million annual revenues by securing alliances in the US, Canada, UK, Middle East, Africa & APAC partners.

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  HBO

  Sept 2013 - Dec 2015

  Director - Affiliate Support

  • Spearheaded the distribution strategy to build a premium subscription service in the region.• Liaise with inter-departments across different locations viz: Programming, Marketing, Legal, Finance, Scheduling & Traffic, Operations, S&P and On-Air Programming) to support business requirements.• Collaborated with cross-functional groups across international territories.Key Accomplishments:• Developed and executed a distribution strategy to build a premium subscription service in the region, resulting in reaching 45 million homes within a year of launch.• Facilitated unique marketing and promotional strategies to acquire new subscribers training call Centre agencies, and effective use of on-platform promotion tools. Show less

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  Zee Entertainment Enterprises Limited

  Dec 2015 - now

  Senior Vice President - DTH Business

  • Led business development efforts for a portfolio worth Rs. 900 Cr. in annual business, by identifying and securing new partnerships with key accounts.• Oversee as the lead point of contact for all partnership deliverables, ensuring smooth collaboration between internal and external teams.Key Accomplishments:• Strengthened relations with key accounts and helped double revenues in the last 4 years.• Recognized for bringing in “Clutter breaking & Innovative Solutions” by Partnering with a Fintech company to increase consumer base.• Orchestrated launch of ZeePlex, India's first direct-to-TV PPV Service Show less