Daniel Nyairo

Experience

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  SecurityToolBox

  Jan 2012 - Jul 2012

  A blogger

  Maintaining a blog about home security

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  Dreams of Perfection

  Oct 2013 - Oct 2014

  Writer

  Writing lifestyle, motor and financial content for a blog

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  The Copy Wiz

  Mar 2014 - now

  Founder

  My role usually involves helping clients research, draft, and edit content for marketing and outreach purposes. That includes email content, blog posts, white papers (including technical white papers), documentation, social media posts, video/audio scripts, and product descriptions.Where necessary, I optimize the content for search engines (SEO), which involves keyword research done manually (using the Keyword Golden Ratio methodology) or through tools like Semrush and appropriate placement of the keywords (or phrases) within the content. I also design and implement sales funnels and write the content for landing pages. When required, I publish and engage communities on CMS such as WordPress, MailChimp, and social media platforms.Notable achievements include:>Enabling Web3 projects to raise funds to hundreds of thousands of dollars in Initial Coin Offerings (ICOs) and Initial Dex Offerings (IDO) with the help of persuasively written white papers.>Having web content rank on the first Search Engine Results Pages (SERP).>Increasing lead generation and sales conversation rates of over 10%. >Growing email subscriptions, social media following, and blog views and readership. Show less

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  Coin Outlet Inc.

  Jul 2014 - Dec 2015

  Content Writer

  My responsibilities included:=>Writing blog posts about Bitcoin ATMs=>Writing company press releases=>Writing company newsletters

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  Edcited.com

  Aug 2014 - Feb 2015

  Blogger

  Writing articles on cloud-based ERP solutions for schools.Edcited.com

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  Bitcoingg

  Sept 2014 - Sept 2015

  Blogger

  Researching and writing articles on the use of Bitcoin for gambling

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  CoinTelegraph

  Mar 2015 - Nov 2015

  Writer

  My roles included interviewing individuals within the crypto space and writing feature articles. I also wrote breaking news articles and news roundups.Notable lessons include;> How to find news to cover.>How the editorial production process works, from the choice of ideas, creation, editing, and review to publishing the content.>The importance of attention to detail in content generation and publishing.>How to seek expert opinion for content that needs it.

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  Bitcoin.com

  Nov 2015 - Feb 2016

  News Writer

  My responsibilities included:=>Finding interesting stories=>Doing research on the stories =>Reaching out to potential sources=>Interviewing sources mostly through video calls=>Drafting the news or feature article =>Making the article ready for editing=>Working with the editor to get rid of any factual and grammatical errors =>Submitting the article to the publisher =>Responding to reader comments

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  Club Swan

  Jul 2021 - Aug 2023

  Lead Content Creator

  Club Swan is a Web3 concierge service for luxury travelers. My role at Club Swan involved contributing to the development of a data and research-driven content marketing strategy and serving as the lead content creator for marketing campaigns through the web (blog), email, and social media.Notable achievements include:>Increased ranking of key cornerstone content on SERPs, especially on critical keywords and phrases.>Contributed to a remarkable increase in lead generation and conversions, with monthly sales exceeding $200k in two years.>Helped to increase social media following through engaging content, with the most success achieved on Facebook, where we crossed 120k followers. Show less

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  SoundsOfThings srl

  Dec 2021 - Dec 2023

  Blockchain content strategy consultant

  SoundsOfThings is a technology company that is building solutions that enable people to enjoy the magic of sound. It, in particular, makes it possible for individuals to generate and share unique sounds within geo-locked digital villages. The company uses blockchain to turn user-generated audio content into assets that can be traded in an open market. My role involved refining the project's core message, especially on its core digital platforms. I also helped author the project's white paper and create social media and blog content.Notable achievements include helping the company acquire seed funding by articulating its concept for investors in the white paper. Show less

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  AN Digital

  Apr 2022 - Jan 2023

  Web3 Content Creator

  AN Digital is a marketing agency focusing on technology startups, including those building blockchain technology solutions. My primary role was to create search-engine-optimized (SEO) web content for AN Digital’s Web3 clients.

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  Mara

  May 2022 - Aug 2022

  Content Creator

  Creating and editing web content

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  Rise Up Media

  Oct 2024 - now

  Web Content Editor