Griffin Doran

Experience

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  OMD USA

  Mar 2021 - Sept 2024

  • Manage and oversee paid social across all of Mexico ATV+, ATV+ Performance, LATAM Apple Watch, Apple AirPods, Mac, and Apple EventsLeadership Program: OMG Ignite Program, graduating with distinctionKey Accomplishments: • Beat forecasted subscription volume goal by 180% while driving a 36% more efficient CPS (September 2023) • Launched the first-ever Apple Store Online in Chile (October 2023)• First xUS country to go live with ATV+ Acquisition on Meta (November 2023)• Managed the largest ATV+ Performance campaign to date; increasing subscriptions by 68% QoQ, driving a 40% more efficient CPS with a 21% increase in spend (April 2024) Show less • Manage and oversee paid social across all of Mexico ATV+, ATV+ Performance, LATAM Apple Watch, Apple AirPods, and Apple Events• Develop and build visual media plans, met with internal creative teams, and present campaign strategy and goals to clients • Lead projects and campaigns from creation, strategy, activation, optimizations, and final wrap report to clientsKey Accomplishments:• In Q323, increased Paid Social subscription volume +323% QoQ, while decreasing CPS by 5%. Beat forecasted CPS goal, driving a 61% more efficient CPS (June 2023)• MX ATV+ performance experienced, in a single week, a 400% increase in subscription volume while driving a record 733% more efficient CPS vs goal (July 2023) Show less • Manage, lead, and train three associates on the teamKey Accomplishments:• Launched Mexico's first ATV+ performance campaign - outperforming subscription and CPS goals (December 2021)• Launched Mexico’s second bilingual show - Now & Then - supported by paid media (May 2022)• Launched Mexico’s second ATV+ performance campaign - increasing subscriptions by 61% QoQ and generating a 64% more efficient CPS (June 2022)• Launched an AirPods TikTok Branded Effect in Chile, Colombia, Mexico, and Brazil, outperforming other international markets. (June 2022)• Launched paid social advertising on LinkedIn in Chile (July 2022) Show less Apple  (Latin America - Brazil, Mexico, Colombia, Chile)• Key  Products: iPhone, AirPods, Mac, Music, iPad, Watch, Apple TV+, & Apple Events• Media planning and strategy, reporting, and building marketing campaigns.Key Accomplishments:• Increased paid social spend by 277% year-over-year• Started advertising on Reddit in Mexico, Chile & Colombia markets (October 2021)• Launched Apple's first ATV+ campaigns in Mexico (September 2021)• Started advertising on TikTok in Chile & Colombia markets (July 2021)• Launched Apple's first Music campaign in Mexico, outperforming subscription benchmarks by 107% (June 2021)• Started advertising on Pinterest in the Mexico market (May 2021)• Launched Apple's first TikTok dance challenge in Brazil (March 2021)Networking Group:• OMD D&I Mentorship Program Show less

  • Manager (Paid Social) | Apple  OMD (LATAM)

    Sept 2023 - Sept 2024

  • Associate Manager (Paid Social) | Apple  OMD (LATAM)

    Sept 2022 - Aug 2023

  • Senior Associate (Paid Social) | Apple  OMD (LATAM)

    Dec 2021 - Aug 2022

  • International Associate (Paid Social) | Apple  (Latin America)

    Mar 2021 - Dec 2021
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  Adweek

  May 2021 - Oct 2021

  Adweek Rising Program

  • Connected and networked with some of the top marketing professionals.

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  Xe.com

  Sept 2024 - Feb 2025

  Global Digital Marketing Manager

  Globally led paid social, paid search, and paid mobile app marketing across Xe's B2C and B2B money transfer business.Key Accomplishments: • Consolidated external social agency partnerships, bringing services in-house to better align marketing efforts with brand messaging and ensuring a cohesive brand image across platforms• Expanded paid SEM presence by launching new user acquisition campaigns in Germany, Spain, and France with localized keywords, driving single-digit percentage growth in users• Cross-collaborated with internal teams to launch a Meta Dynamic Catalog campaign across multiple regions, using backend API exchange rates to boost new user acquisition by single-digit percentage • Led the expansion of Google PMAX campaigns globally, driving double-digit percentage increase in revenue in the first monthPlatforms: Meta, LinkedIn, Google, Bing, Google UAC, Apple Search Ads (ASA), Hubspot Show less