Charles Thomas

Experience

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  The Medics

  Jan 2007 - Jan 2013

  Professional Musician

  The Medics are an Australian rock band formed in Cairns, Queensland in 2007. They released their debut ep in 2008 and followed it up with a second in 2010. The band were featured in the Foxtel documentary Who We Are broadcast during NAIDOC Week. The band released their debut album, Foundations, on May 18, 2012. The album was a featured album on Triple J and reached #29 on the Australian ARIA Albums Chart on May 28, 2012.- Signed to Warner Music, Australia- Big Day out 2011 / 2012- Splendor in the Grass 2012- Brazil headline tour 2013 Show less

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  Dine Agency

  Jan 2014 - Nov 2016

  Digital Content Developer

  Dine Agency (formally dine Brisbane) is a culinary creative agency, bringing food to life through visual storytelling. For over a couple of years my newly-wed wife and I worked with Dine Agency to capture and create those 'ah' memorable food moments before broadcasting food masterpieces to the world (well Brisbane to say the least).

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  Breadcrumb Digital

  May 2014 - Apr 2015

  Digital Marketing Assistant

  Breadcrumb Digital is a B2B Marketing agency based in Fortitude Valley, Brisbane. • Assist in research, acquisition, implementation and maintenance of client profiles and automated marketing software. • Assist with photography and web design• Assist with Google Adwords maintenance • Assist with general marketing support and administration when required

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  Ronin Marketing

  May 2015 - Apr 2016

  Digital Marketing Assistant

  Ronin Marketing is a Digital Marketing and Advertising agency based in New Farm, Brisbane. • Create inbound blog content for clients• Assist in research, acquisition, implementation and maintenance of social media and automated marketing software• Assist with photography, graphic and web design• Assist with Google Adwords maintenance including full update• Assist with general marketing support and administration when required

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  Digital Bunker

  Apr 2016 - Nov 2016

  Digital Marketing Executive

  Digital Bunker is a Melbourne-based digital innovation agency specialising in large-scale marketing, creative, web design and app development.• Design, implement and optimise creative content across cross-channel digital marketing campaigns including, but not limited to: website landing pages, display creative, blogs, online video, etc. • In-house photographer, videographer and graphic designer to create interesting, remarkable, on-brand content for the website, blogs, promotional items and social content. • Work with a team to deliver end-to-end coordination and management of paid lead generation programs, including planning, promotion, execution, optimisation, and reporting.• Work collaboratively to identify key problem areas in our digital journeys and translate market insights into creative tests to continuously optimise content, campaign effectiveness and consumer engagement. • Optimise, innovate and experiment to improve key performance indicators using AB testing.• Support integrated campaigns with landing pages, SEO, SEM, programmatic advertising and reporting.• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Build and maintain an effective web presence targeting defined audience segments.• Optimise the lead-to-customer conversion rate and increase funnel marketing efficiencies. Show less

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  Yarra Ranges Tourism

  Nov 2016 - Nov 2018

  Marketing and Digital Content Coordinator

  Yarra Ranges Tourism is the regional tourism marketing organisation for Visit Yarra Valley and Visit Dandenong Ranges. The award-winning agency works in conjunction with Tourism Australia, Visit Victoria and Industry Partners, to generate visitation to one of Australia’s premier tourist destinations that boasts a wealth of wine, food, arts and heritage, wildlife and nature experiences.• Grow new leads by converting site traffic of over 5,000,000 through calls-to-action, landing pages, and lead generation content (including offers). Build and maintain an effective web presence targeting defined audience segments. • Optimise the lead-to-customer conversion rate and increase funnel marketing efficiencies.• Support integrated campaigns with landing pages, SEO, SEM, programmatic advertising and reporting all within $300k budget and project timeline.• Work with a team to deliver end-to-end coordination and management of paid lead generation programs, including planning, promotion, execution, optimisation, and reporting.• Manage digital projects from conception through to launch and optimisation.• Develop marketing, financial and administrative reports for industry and government• Design, implement and optimise creative content across cross-channel digital marketing campaigns including, but not limited to: website landing pages, display creative, blogs, online video, content, banner advertising etc. Advanced skill set in Adobe creative suite (Illustrator, Indesign, Photoshop). • Work collaboratively with external agencies including government to identify key problem areas in digital journeys and translate market insights into creative tests to continuously optimise content, campaign effectiveness and consumer engagement.• Maintain oversight and manage the campaign ideation to execution process by ensuring all stakeholders are aligned and tracking to schedule• Follow established tones, including brand standards, and execute them across multiple platforms Show less

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  Wine Yarra Valley

  Nov 2017 - Nov 2018

  Marketing Committee / Board

  Marketing Sub-Committee of Wine Yarra Valley, Australia. Wine Yarra Valley provides an in-depth understanding of the world renowned Australian wine region, situated just one hour drive from Melbourne. The committee is focused on promoting Australia's premier wine region of the Yarra Valley and harvesting market opportunities through digital platforms and events.

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  Fed Square Pty Ltd

  Nov 2018 - Aug 2021

  Digital Marketing Specialist

  Home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and speciality stores, this modern piazza has become the heart and soul of Melbourne.Key Achievements:• Exploded subscriber database by +1,300 YoY• Implemented and built chatbot• Project-managed and led large-scale multi-language website. My current responsibilities:• Programmatic advertising lead.• Drive acquisition strategies for social and digital (both owned, paid and earned) for Fed Square audiences including social media, website, search and CRM.• Develop and execute affiliate marketing campaigns with tourism, stakeholders and industry partners• Manage content developers including graphic designers, photographers and videographers to create engaging content for ongoing campaigns and social. • Optimise the lead-to-customer conversion rate and increase funnel marketing efficiencies.• Manage digital projects from conception through to launch and optimisation. Including the redesign of the FSPL website and intranet. • Work with team to design, implement and optimise creative content across cross-channel digital marketing campaigns including, but not limited to: website landing pages, display creative, blogs, online video, content, banner advertising etc. • Follow established tones, including brand standards, and execute them across multiple platforms.• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Build and maintain an effective web presence targeting defined audience segments.• Craft data-driven insights to inform and optimise digital and social strategies initiatives across multidisciplinary areas in Search, Local, Paid, Affiliate/Influencer, Social, Programmatic and EDM tactics in line with business objectives.• Support digital programming representative to further integrate the digital façade into engaging public activities. Show less

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  Brisbane Economic Development Agency

  Aug 2021 - Oct 2022

  Digital Marketing Manager

  As the city’s economic development board, Brisbane Economic Development Agency (formerly Brisbane Marketing) plays a vital role in growing Brisbane’s economy, driving demand for Brisbane, and creating growth and trade opportunities for local Brisbane businesses.

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  Suncorp Group

  Oct 2022 - now

  Digital Product Manager