Marjana Murja

Experience

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  AIESEC

  Dec 2013 - Dec 2015

  Human Resources

  Marketing/promotion manager▪ Access social media for promotion▪ Design posters, videos and statements▪ Promote posters, videos and statements▪ Constantly promote the info events and promo materialsGroup dynamics HostRecruitment of new members job descripton after marketing phase▪ Prepare for group dynamics▪ Perform the group dynamic process▪ Keep usual and extra notes▪ Assist in evaluation face to face Interviewer▪ Prepare for interview (read questions, suggest questions to add/delete)▪ Perform the interview▪ Keepusual and extra notes during the interview▪ Assist in Evaluation of interviews with the VP Show less

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  Klinika Keit

  Jan 2015 - Jan 2017

  Marketing specialist and public relations coordinator

  Responsible for designing, creating, and delivering marketing projects to support the growth andthe expansion of KEIT products and services.▪ Analyzing social media datas to improve the number of likes, reached people and the engagement of fans.▪ Measure results on a weekly basis.▪ Creating strategies how to expand and improve our online service.▪ Communicating with people to explain clearly what we offer and to answer to their requests.▪ Influencing clients opinions and behaviours.▪ Calling clients to give them support if they have any complains. Show less

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  Agna Group

  Apr 2016 - Dec 2018

  Brand Manager

  JOB DESCRIPTION & RESPONSIBILITIES• Analyze how our brand is positioned in the market and crystalize targeted consumers insights• Take brand ownership and provide the vision, mission, goals and strategies to match up to• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Lead creative development and create motivating stimulus to get targeted population to “take action”• Establish performance specifications, cost and price parameters, market applications and sales estimates• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)• Coach the team and get the best from everyone• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Anticipate bottlenecks• Brainstorm new and innovative growth strategies• Align the company around the brand’s direction, choices and tactics Show less

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  AlbanCorp Group

  Jan 2019 - Jan 2020

  Brand Manager
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  New York High School

  Sept 2020 - Jan 2022

  Business Economics Teacher

  Teaching Business English

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  Logical Albania

  Jan 2022 - Jan 2023

  Marketing Communications Director

  * Manage the Marketing budget, set goals, ensure program milestones are achieved* Design and implement brand guidelines and oversee that the brand is properly represented in internal and external communications.* Ensure all messaging aligns with key business strategies* Develop content for social media, websites, newsletters, press releases, and any other distribution channels* Create presentations, articles, reports, and information for inside sales use.* Develops or commissions market research as needed* Brainstorms and collaborates with teams for new ideas and strategies* Plan creates content and production of marketing materials* Develops strategies for current and existing product launches and promotions Show less

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  PIRATE

  Jan 2023 - Aug 2023

  Communications Manager
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  Autonomo

  Aug 2023 - now

  Marketing Strategy Consultant

  ➡️ Strategic Planning: - Develop and implement strategic marketing and business development plans aligned with organizational goals. 🚀 - Define target markets and customer segments for effective targeting. 🎯➡️ Market Research: - Conduct comprehensive market research to identify trends, opportunities, and potential challenges. 🔍 - Analyze competitor activities to gain insights and develop competitive strategies. 🕵️‍♂️➡️ Lead Generation: - Implement lead generation strategies to acquire new customers and clients. 📈 - Optimize and manage marketing campaigns to drive qualified leads. 🎣➡️ Client Relationship Management: - Cultivate and maintain strong relationships with existing clients. 💼 - Identify and pursue opportunities for upselling or cross-selling services. 🔄➡️ Digital Marketing: - Utilize digital channels for marketing, including social media, email, content marketing, and SEO. 📱💻 - Monitor and analyze digital marketing metrics to optimize performance. 📊➡️ Brand Positioning: - Work on enhancing and differentiating the brand positioning in the market. 🌐 - Develop and refine brand messaging to effectively communicate value propositions. 📣➡️ Partnerships and Alliances: - Explore and establish strategic partnerships to expand business reach. 🤝 - Collaborate with other businesses for mutually beneficial opportunities. 🌐💼 Show less

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  Logical Albania

  Dec 2023 - now

  Marketing Manager

  - Create & implement the yearly marketing strategy- Coordinate Marketing Activities- Coordinate and manage Social Media- Manage events- Public Relations

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  Women on Boards Albania (WOB-AL)

  Feb 2024 - now

  Marketing Communications Coordinator

  Strategic management of social media platforms including LinkedIn, Facebook, and Instagram.Content creation and copywriting tailored to enhance WOB-AL's brand and messaging.Regular updates and management of the WOB-AL website to keep it current and engaging.Assistance in the creation and distribution of a regular newsletter to maintain engagement with the audience.Assistance with any event and media communication (in all Social Media Channels)Coordination with Media Coordinator & Designers (as other members of the team who will be involved in the process)Strategic alignment when necessary based on the progress of the organization. Show less