Danilo Denardi

Experience

• 

  Business Consulting

  Aug 2006 - Jul 2011

  Marketing Manager

  Management of all digital channels of ex-professional soccer player Roberto Carlos, including a launched of a new website and a marketing plan based on a new marketing strategy and communications positioning to achieve all fans, media channels and sponsors.In 2008, his website was winner of a local election from "Trivela.com" as the best personal website. During this period, I was in charge of relationship with the press media, sponsors and fans, creating daily contents about matches and others important topics.Besides that, I was in charge for Digital Marketing Management at Ituano Futebol Clube, responsible for new website launches and to implement other actions directed by fans and supporters. Show less

• 

  M51 Criatividade Estratégica

  Sept 2011 - Aug 2012

  Account Executive

  Responsible for managing clients from different market.

• 

  Kroton Educacional S/A

  Oct 2012 - Aug 2015

  Marketing Cortinator

  Responsible for branding and advertisement management of brands, being responsible to whole B2B and B2C communication with creation of communication and institutional materials, internal marketing, endomarketing campaigns, trade marketing campaign and materials, digital materials to social media and other channels (e-mail, display, internal channels), among others.Responsible to build whole strategy of Relationship Marketing, launching marketing plans driving to improve the customer experience and to control the churn rate and loyalty index (almost 1 million of clients). Show less

• 

  Associação Alumni

  Aug 2015 - Nov 2017

  Marketing Manager

  I was in charge of to implement a new marketing strategy and branding positioning, using a cross marketing plan focusing in brand, PR and digital actions (social media, website, display).Launching a new and specific brand directed to kids product, working with segmented actions and planned to achieve the right customer.I was responsible to implementation of Market Intelligence actions, building a calendar to surveys about competitors, our products and customer experience perceptions.Creation of a Relationship Marketing plan and mindset, focusing on communication and loyalty to control the churn rate. Show less

• 

  Boehringer Ingelheim

  Dec 2017 - Sept 2021

  Marketing management of Biological and Therapeutic's portfolio (Vaccines and Prescription drugs).Responsible to develop a new marketing strategy to positioning and consolidate this portfolio at the specialized channel through brand actions and relationship programs. Besides that, I'm responsible to create a new communication guidelines, using a friendly language and modern visual to support the vets on the pet owners educational process about prevention cares, diseases and kind of treatments, to bring the a better quality of life and well-being for animals.Brand Team 2019 award with the best product performance across the whole Animal Health portfolio. Show less Management of OTC portfolio (NexGard and Frontline), being responsible to plan and implementation a new marketing strategies for both brands, to position closer than right targets: end users, pet owners, vets and others influencers.Responsible to create a new marketing plan to launch new branding campaigns for both brands, following on communication strategies to end users using a digital media (SEO, programmatic media, social media and key influencers), trade marketing actions (commercial campaigns, promotional materials to POS and partnerships program with stores), relationship with a specialized channel (calendar of actions to vets) and mass media (open and pay TV, radio, cinema and OOH), in addition to content and merchandising in large national open TV shows. Show less

  • Marketing Manager - Biological and Therapeutics - Companion Animals

    Jun 2019 - Sept 2021

  • Marketing Manager - Parasiticides - Companion Animals

    Dec 2017 - May 2019
• 

  Instituto Semear

  Jan 2021 - now

  Mentor
• 

  EMS

  Oct 2021 - now

  In charge of Bexai (Zorvolex) branding and marketing strategy, managing overall and specific budgets to achieve the target (MShare and Net sales)Identify market opportunities to improve the brand growth and consolidation Worked on other cross-functional team and initiatives

  • Marketing Manager - Pediatrics, Gastroenterology and Respiratory

    Jun 2024 - now

  • Executive Sr. Product Manager I Grouper - Portfólio Dor

    Sept 2023 - May 2024

  • Sr. Product Manager

    Oct 2021 - Sept 2023