James Williams

Experience

• 

  Neath Port Talbot County Borough Council

  Oct 2008 - Dec 2013

  - Design and implement Strategic Marketing Action Plan £5 million Government Tourism Project:- Brand creation.- Management of strategic marketing campaigns, online/offline. - Event & sponsorship management.- Public relations and media management. - Business development and networking. - Project Management- Stakeholder Management - Marketing & Communications - Business Development & Engagement - Project Admin

  • Marketing and Communications Officer

    Oct 2010 - Dec 2013

  • Tourism Marketing Coordinator

    Jan 2009 - Oct 2010

  • Tourism Assistant

    Oct 2008 - Jan 2009
• 

  Sydney Water

  Jan 2014 - Jan 2016

  Senior Communications and Engagement Officer

  - Contractually employed for strategic communication and engagement.- Public events and engagement.- Internal/External communications.

• 

  Mercedes-Benz in the UK

  Jan 2014 - Nov 2014

  Communications and Relationships Lead

  - Contractual employment for advertisement marketing campaign for Mercedes Vito Sport Van.- 6 week road trip of Europe with professional athletes to provide marketing content.- Production of marketing content.- Logistics/organisation/management.

• 

  Brecon Beacons National Park Authority

  Aug 2017 - Dec 2018

  Communications Manager

  - Manage, co-ordinate, and deliver the Communications Strategy for Brecon Beacons National Park Authority including external and internal communications activity, media liaison, press releases, press conferences and statements, arrangements of interviews and media access. - Delivery of proactive and reactive messaging across all channels aimed at different target audiences. Planning/delivery of a (media) crisis management plan. Provide direct advice to CEO in relation to media matters. - Lead and develop innovative content across marketing channels including print, social media and website to enhance the reputation of the Authority and the National Park.- Responsible to ensure all communication activity is evaluated, follows brand, follows Welsh language requirements and is strategically lined with the National Park Corporate Plan and Welsh Government Future Well-being Act. - Deliver and co-ordinate a range of events including Authority events, VIP visits, Ministerial launches and Welsh Government events.- Maintain close working relationships with all Directorates within the Authority to identify and deliver opportunities for positive communications. Support Management Team in developing positive relationships with partners and policy makers. - Work with management to develop, support and deliver UK National Parks’ projects including leading on income generation projects and potential business partners/supporters. Show less

• 

  Transport for Wales

  Dec 2018 - now

  • Strategic lead for all media activities - set the direction on media and engagement strategies, ensuring all external communications are strategically planned and fully integrated for maximum coverage.• Plan, develop and implement Transport for Wales’ targeted media relations and social media strategies, with supporting content by collaborating with internal and external partners to positively influence key audiences and build the company’s brand and reputation. • Develop strategic direction by developing, implementing and integrating earned, owned, paid and shared media strategies, with related KPI’s to ensure maximum engagement and positive influence. • Lead a team to become the first point of contact for media by managing proactive and reactive media enquiries, ensuring that all responses follow correct approval and protocol, including responsibilities around out-of-hours media cover. • Manage all external media communication relating to the delivery of public transport within Wales under TfW Group, ensuring correct buy-in and endorsement.• Lead and develop collaborative working partnerships to identify opportunity by fostering collaborative relationships across the organisation and with key stakeholders including Network Rail, Welsh Government, UK Government and private operators, ensuring a joined-up approach to positively influence media relationships utilising multi-channel platforms. • Develop loyalty, trust and influential relationships with journalists, correspondents and commentators in local, national and trade digital and print media – utilise these relationships to support strategic campaigns on behalf of TfW. • Develop an effective crisis communications strategy with TfW Operational teams and delivery partners to ensure a collaborative approach to crisis that may cause reputational damage. Show less - Plan, develop and implement Transport for Wales' targeted media relations and social media strategies to positively influence key audiences and build brand/reputation.- Influence engagement with media to achieve positive, impactful online/offline coverage/outcomes including building effective relationships with key journalists, correspondents and commentators in local, national and trade media.- Create and develop online/offline content including campaign content based on audience insight and brand positioning in line with the company's remit, business plan and communications strategy. - Develop key messages, create compelling and newsworthy angles and use innovative approaches that deliver positive, impactful content and coverage. - Engage with key stakeholders, including Welsh Government, to ensure that media relations/communications activities are coordinated and result in positive coverage. - Manage media launches, press trips, engagement events, media enquiries, interviews and agencies. - Develop appropriate metrics that evaluate and demonstrate the impact of media relations and social media strategies, value for money and to engage senior stakeholders. Show less

  • Pennaeth Cyfryngau / Head of Media

    Jun 2020 - now

  • Media Relations Manager

    Dec 2018 - Jun 2020