Seif Youssef

Experience

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  FSA Productions

  Oct 2011 - Jun 2016

  Co-Founder & Executive Manager

  o Producer; Responsible for the quality of production, casting, and recording sessionso Director; Provide insight on acting and insuring efficiency in scenes and recording

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  StudioFSA

  Jul 2014 - Sept 2017

  Head of Creative and Production

  o Founder and Executive Managero Producer; Responsible for the quality of production, casting, and recording sessionso Director; Provide insight on acting and insuring efficiency in scenes and recording

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  Pious Projects of America

  Dec 2014 - Jan 2021

  Producer

  Leading the creative direction and production of fundraising campaigns helping in:- Fundraising 18+ Million USD in donations- Building 30+ schools/orphanages, 100+ hospitals, and 2000+ wells

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  Alfan

  Jan 2018 - Jan 2021

  As Senior Product Manager- Creative, I Led products at the intersection of advertising, design, content, strategy, product, and editorial; Shaped Alfan's creative department in lock-step with the CEO; Managed the production & design teams (10 people); Championed organizational culture through initiatives such as developing a new onboarding program, redesigning the offices and studios, building an automated video FAQ system, improving feedback review cycles and other internal communication tools | Scaled creative operations and resource management | Pitched new business and a new production studio model | Sought opportunities for Alfan to play a bigger role in the influencer community such as encouraging free webinars, easy to use templates, and facilitating the merchandising of our growing influencers; Contributed to our justice, equity, diversity, and inclusion initiatives.• My role is a nice mix of Product Management, Product Design, Digital Marketing, Media Buying, Content Creation Management and Creative Brand Strategy• In charge of new media partnerships: brief, launch, test and double down on untapped mediums• Product Owner of all company verticals: Alfan | AlfanMusic | AlfanGaming | AlfanPCP | AlfanSouq | AlfanCourses | Lazeez | Kidzna - manage assets, signage, and digital media• Cross-functional program management: Tech, Sales, Channel Partners, Influencers, Production, Marketing• Research and evaluate trends, new technologies and competitive landscape• Content: manage content calendar, videos, podcast, blog and Influencer campaigns • Ghost writer for c-level executives; vlogs, articles, social posts, emails, and presentations• External Communications: manage content across six media publishers in the MENA market• Events: create and manage highly targeted events to build localized brand awareness in Dubai and Toronto• Develop measurable marketing plans to drive awareness and build impactful pipeline Show less As senior product marketing manager, I bring Alfan's vision to life across our social channels, managing the creation and curation of any and all digital content. Managing the social strategy for our paid, owned and earned presence on our Website, Youtube, Instagram, LinkedIn, Twitter, Facebook, and all branded campaigns. Working with global, cross-functional, and agency partners, I manage an editorial calendar of always-on content, plus strategic go-to-market initiatives, celebrations and promotions.• Executed website launch increasing traffic by 30k+ unique visitors monthly• Decreased Customer Acquisition Cost by 50%• Hired and Managed a global team of 12 marketing professionals• Created new app wireframe streamline online onboarding• Led advertising strategy and campaign management for search, video and display across all demand generation marketing• Built and executed successful SEM strategies that drove valuable qualified leads• Turned our Paid Search and Video channels into value-add, ROI positive within months• Worked cross-functionally with Sales, Creative and Business Development teams to build campaigns that were aligned with company and agency goals• Reported to CEO and presented campaigns and results on a weekly basis Show less As senior content marketing manager, I help tell Alfan's story across our social media channels to improve brand awareness, consideration and drive sales pipeline. Every day I try to provide an amazing brand experience for our clients, investors, analysts, and industry contacts that drives business impact with our content and social channel ecosystem.• Grew youtube following to over 14M subscribers• Increased CTR by 45%, VTR by 35% & Engagement by 25%• Boosted Direct Referral Traffic by 10-20% month over month• I create, scale, and manage high-performing social media/digital strategies and programs. • I am a hands-on expert, overseeing the governance, message creation, channels, campaigns, and advocacy programs across a diverse portfolio of initiatives.• Key program initiatives have included: influencer advocacy, global events, measurement & insights, content supply chain, daypart channel scheduling, paid social media program, social media rebranding.• I partner with global sales, audience retention, business development, and executive teams on creative organic, owned, earned, paid social media and content marketing strategies to drive business impact.• I monetized social media by integrating content marketing, channel management, and customer connection into our demand generation platform.• I have increased Alfan's visibility, brand engagement, and positioning in the social media ecosystem, while we have moved into a Tier 1 digital agency position. Show less As head of production, I managed digital creative projects from concept to delivery. Partnering with brands, agencies, influencers and production companies to develop creative, design treatments, bid, budget, hire team members, cast, license, contract, schedule, direct, manage project workflows, orchestrate team goal meetings, maintain healthy vendor relationships, creative logistics, coordinate between departments, full post-production and schedule distribution on all online platforms.• Producing digital branded campaigns that include such deliverables as digital web series, branded campaigns, campaign photography, commercials, product photography, promo events, key art, CGI, online video content for all social media and digital platforms• Accumulated 50+ Million views of studio branded videos• Established and managed an in house production team in both our Toronto and Dubai offices• Produced multiple digital ad campaigns high end clientsClients: KitKat | Instagram | Turkish Airlines | Emaar | Toyota | Chevrolet | GMC | AliExpress | Huawei | Nescafe | Tefal | Goody | Sephora | Foreo | L'oreal | Johnson & Johnson | MAC Show less

  • Senior Product Manager

    Jan 2020 - Jan 2021

  • Senior Product Marketing Manager

    Jan 2019 - Dec 2019

  • Senior Brand & Content Marketing Manager

    Jul 2018 - Dec 2018

  • Head Of Production

    Jan 2018 - Jun 2018
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  Connell Law

  Mar 2021 - Nov 2023

  Branding & Product Marketing Consultant

  - Develop media strategy to support efforts of the Learned Counsel of the Military Commissions Defense Organization- Interviewed business users and converted into user stories- Collaborated with product owner to build backlog with estimates and priority- Implemented techniques like MoSCoW to prioritize user stories- Facilitated the estimation of complexity of user story by using techniques like planning poker and T-shirt sizing with scrum team.

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  EShipper

  Apr 2021 - Sept 2021

  Product Marketing Manager

  - Researched user behavior and led strategic product roadmap discussion- Led launch of online quoting product resulting in 35-40K new monthly MQLs- Managed PPC campaigns resulting in $200,000 in new monthly revenue- Developed conditional email campaigns improving retention rate by 35%- Lead efforts to market to technical practitioners by deeply understanding their needs and use cases as well as eShipper products and technology.- Create and deliver product demos to illustrate eShipper capabilities, differentiators, and benefits for practitioners.- Create technical product marketing materials, including videos, white papers, presentations, web content, and more.- Present in webinars and other public event forums to evangelize eShipper product capabilities and customer value.- Conduct sales enablement sessions to help field teams understand eShipper technology and how to position it effectively with prospects and customers.- Contribute to marketing strategy and messaging, and help maintain technical accuracy of marketing messages.- Work with customers and partners to understand their needs and illustrate product capabilities and value.- Build and maintain a strong collaborative partnership with product management, sales, marketing, and other functions across the business. Show less

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  Valeyo

  Nov 2021 - Mar 2022

  Product Marketing Lead

  - Be the product marketing lead and subject matter expert on Valeyo channel partners.- Develop messaging and positioning that clearly defines Valeyo's value prop to channel partners, while connecting our value prop to that of our channel partners to create a cohesive story for their customers.- Lead the enablement strategy for our Partnerships team as well as the teams within our channel partners who are responsible for selling to customers.- Create the content strategy and deliver a drumbeat of high-impact content, including pitch decks, product overview documents, sales toolkits, and product demos.- Be the voice of channel partners and work closely with internal stakeholders to ensure a continuous feedback loop.- Leverage insights from channel partners and competitors as well as our Partnership team to proactively refine our messaging, ensure product-market fit, and influence the product roadmap.- Collaborate cross-functionally to scope and bring new partnerships to market. Show less

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  Salla E-Commerce Platform

  Jan 2024 - now

  Senior Product Marketing Manager