
Mason Fein
Production Leader

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About me
Marketing, Digital Marketing, Customer Service, Events, eCommerce, HR Recruitment
Education

Melbourne Institute of Business Technology (Burwood)
2011 - 2012Diploma of Commerce CommerceActivities and Societies: Social Officer of AUJS Deakin. Diploma of Commerce

Swinburne University of Technology
2012 - 2015Bachelor’s Degree Human Resource Management and Marketing DistinctionHRM Major Subjects Completed:Strategic Human Resource Management, Human Resource Management, Organization and Organizing, Organization Behaviour and Change, Leadership and Organization Dynamics, Managing Workplace Relations, International Human Resource Management, Human Resource Management and Entrepreneurship and Introduction to Entrepreneurship.Co Major: Marketing Subjects Completed:Global Logistics Management, Consumer Behaviour, Selling and Sales Management, Marketing… Show more HRM Major Subjects Completed:Strategic Human Resource Management, Human Resource Management, Organization and Organizing, Organization Behaviour and Change, Leadership and Organization Dynamics, Managing Workplace Relations, International Human Resource Management, Human Resource Management and Entrepreneurship and Introduction to Entrepreneurship.Co Major: Marketing Subjects Completed:Global Logistics Management, Consumer Behaviour, Selling and Sales Management, Marketing Research, Marketing Decision Analysis, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Integrated Business Practice, Industry Consulting Project.Electives:Event Management Show less

RMIT Online
2020 - 2020Digital Marketing Strategy MasteryExpanded my skills and knowledge completing a Digital Marketing Strategy course overseeing the various processes in launching a new product, service or brand.Upon completion I have made a ready to go Digital Marketing Strategy for real life work project.The course looks at all the processes including:- What is Digital Marketing- Digital Marketing plan creation- Problem statement and marketing objectives- Customer personas, empathy mapping and journey-… Show more Expanded my skills and knowledge completing a Digital Marketing Strategy course overseeing the various processes in launching a new product, service or brand.Upon completion I have made a ready to go Digital Marketing Strategy for real life work project.The course looks at all the processes including:- What is Digital Marketing- Digital Marketing plan creation- Problem statement and marketing objectives- Customer personas, empathy mapping and journey- Marketing mix and Unique Selling Proposition- Digital Channels- ACCE planning and funnels - Measurement Show less

Brighton Secondary College
2005 - 2010Victorian Certificate of EducationVCE

RMIT Online
2020 - 2021Implementing Digital Marketing Campaigns MasteryCompleted with a ready to go Digital Marketing Campaign for a real life project.Course Criteria:- Implement effective digital marketing campaigns that achieve business objectives-Write effective campaign briefs and digital media plans-Craft compelling digital creative that cuts through your audience and channels-Buy digital media cost effectively-Create and run Google Ads and Facebook ads campaigns-Connect with an audience through an effective social media… Show more Completed with a ready to go Digital Marketing Campaign for a real life project.Course Criteria:- Implement effective digital marketing campaigns that achieve business objectives-Write effective campaign briefs and digital media plans-Craft compelling digital creative that cuts through your audience and channels-Buy digital media cost effectively-Create and run Google Ads and Facebook ads campaigns-Connect with an audience through an effective social media approach-Construct compelling email campaigns-Make data-driven decisions based on insights from campaign performance-Understand innovative digital marketing trends and industry news in Australia Show less
Experience

Hungry Jack's Australia Pty Ltd
Nov 2007 - Nov 2009Production LeaderDelegated tasks to employeesOffered assistance to employeesCustomer ServiceFront Counter Service

Society of St. Vincent de Paul
Feb 2011 - Dec 2014Volunteer Retail AssistantI have been volunteering weekly at St Vincent de Paul Society's "Vinnies" store working various tasks in a retail environment.Responsibilities: - Customer service- Pricing- Stock replenishment - Sorting donations- Register operations

Hungry Jack's Australia Pty Ltd
Jan 2012 - Dec 2012Staff MemberDuring my time at Hungry Jacks in 2012 I completed an on-the-job Certificate III in Hospitality through William Angliss Institute.

Australasian Union of Jewish Students
Mar 2012 - Dec 2013As the AUJS Victorian Social Officer it was my duty to conduct the five elements of administration where I planned, organized and coordinated the Victorian state parties and University Ball so that they meet the organizations objectives. Throughout 2013 I have organized two parties including a Back to Uni celebration and a holiday celebration, both of which saw large numbers. The final event that I managed was the 2013 Midnight in Manhattan AUJS Ball. The ball saw a number of improvements from the previous year including almost double the number of patrons, performances, enhanced entertainment and the first to sell out in 3 years.The business administration duties I undertook for each event was to ensure we had adequate staffing at the parties including door staff welcoming the guests and handling cash. A time-sheet had been set up to coordinate throughout the nights having each member working their shift. Throughout the year I conducted a large number of venue inspections of clubs, bars and function venues for our parties and ball. This was all documented to show comparisons between each available venue tailoring to our needs. Other roles I engaged in were working with my Western Australian counterpart to plan and organize night activities at AUJS's Basic Training camp, where AUJS Student leaders from Australia and New Zealand learn about AUJS, what their roles entail and simulation of activities that happen throughout the year. During this camp I had designed a holiday celebration campaign which was used in Victoria in 2013.Other duties within the role were providing ideas and updates to the executive during meetings and engaging in other events planned by other roles. Show less
Victorian Events Officer
Oct 2012 - Dec 2013Deakin University Social Officer
Mar 2012 - Nov 2012

Needs Moar
Mar 2013 - Jun 2014Social Media PromotionsNeeds Moar is an entertainment brand that focuses on running club events throughout the year. As part of my position I promoted each event, look after a team of promoters, assist in planning and assist the event manager on the night in running a smooth and highly enjoyable experience for our attendees.2013:- Two successful events in St. Kilda. - Teaser launch in Prahran, and ran weekly events in December and January 2014.2014:Valentines Day (Night) Traffic Light Party alongside Newbies in Melbourne.Good Friday Masquerade Party alongside Newbies in Melbourne.Boat Cruise Party alongside Newbies in Melbourne. Show less

PARTY HIGHER - SILENT DISCO
Aug 2013 - Aug 2013Volunteer Event Staff- Promoting to potential patrons to try out the headphones.- Explaining to patrons the services Party Higher can offer.- Recording payments and returns of headphones.- Preparing for events.

Blackboard
Aug 2013 - Aug 2013Event StaffI was a student selected to work as a student worker as part of the events team at the 2013 Australasian Blackboard Teaching and Learning Conference held at the Hawthorn Swinburne University of Technology campus from August 6 - 9.As part of the job I have prepared and displayed parts of the conference including signage, displays and seating as well as assisting attendees from all over Australia with their inquiries. I have been working alongside Blackboard professionals in Events Management helping with business administration duties and ad-hoc duties. Show less

Victoria Racing Club
Oct 2013 - Jan 2016Casual Event StaffI have been employed on a casual basis by the Victorian Racing Club as an event staff for the Spring Racing Carnival since 2013.In the position I work as a customer service attendant. 2013:Located between the Members Stand and Mounting Yard my position required me to ensure only Members have access to the area and that only owners, trainers, their guests and other patrons with validity only access the owners and trainers seating.2014:Monitoring the Members Stand to ensure that it does not exceed capacity during race events.2015:Winning Post Enclosure Show less

VIPeople
Dec 2013 - Mar 2020Customer Service SpecialistVIPeople (Venue Industry People) is a fresh approach to the provision of staffing services for venues and events. Never before has one company offered the ultimate customer service solution for events and venues!Roles: Data entry, registration, customer service, ticket scanning, aisle usher, cloak room, bump in/bump out, promotions/activations and ad-hoc dutes.2014 Event Experience:A-League SoccerFood Pro ExpoLife In-style ExpoMelbourne Art Fair2015 Event Experience:Asian Football Cup Soccer.Reed Gift Fair.Soundwave 2015Toy ExpoAuspack ExpoMFAA ExpoA-League Grand Final 2015Reed: Life In-style ExpoReed Exhibitions: All EnergyTaylor Swift 1989 World Tour2016:Hair Expo2017:Reed Gift Fair AGHAAFL Western Bulldogs vs. Port Adelaide (Ballarat)Info Salons - All Energy2018:Brickman ExpoInfo Salons - Reed Gift MelbourneInfo Salons - Life InStyle ExpoThe Home Show (Eventbrite)2019:This is 42Info Salons - Life InStyle Expo Show less

Event Workforce Group
Jan 2014 - Mar 2020Event StaffEmployed casually through Event Workforce, my role is to assist the event organisers as an extension of their current workforce to ensure the delivery and success of the event is achieved. Whilst gaining valuable event experience, I am constantly expanding and developing my skills through each of these event opportunities. Roles I have undertaken include Operations, bump in/out, registration, promotions, activations, event assistant, course marshalling, customer service, data entry, information staff and flyer distributions. Event Operations:Avicii True Tour Gatorade Triathlon - Race 3Neon Run Soundwave Colour Run Melbourne Future Music Festival IAAF World Championships 2014 (Commonwealth Game Trials)Australian Athletics Championships Salomon Trail Running Series - Race 2.Salomon Trail Running Series - Race 3.Mornington Running Festival Melbourne Marathon Stereosonic IRONMAN Asia Pacific Athletics Australia World Challenge Melbourne International Garden and Flower Show Melbourne MarathonBloody Long Walk 2017Australian Grand Prix 2018Bloody Long Walk 2018Australian Grand Prix 2019Brand Activation:Color Run Event Workforce and Color Run Promotion at La Trobe University O-Week Deakin University Burwood Open DayAFL Grand Final Digital HubAustralian Open 2016 Media Launch/Parade Show less

YoungUIA
Mar 2014 - Jun 2014Assistant Event PlannerAssist in planning of themes, entertainment and venues for events.

St Jerome's Laneway Festival
Feb 2015 - Feb 2015Site CrewBump in and Bump Out of the Festival.

Lucky Ent.
May 2015 - Aug 2022As our digital marketing coordinator I'm responsible for implementing, managing and optimising paid social campaigns for medium and large-scale national events, ad-hoc campaigns and external client campaigns including e-commerce and events. Some examples of notable events I'm responsible for include:- Sparksmania Festival (Brisbane)- Sparksmania National Tour- Riva St, Kilda- Shelter Festival (Melbourne and Sydney)- Riot Underage- New Years Day at Welcome to Thornbury- Light at Crown (weekly Saturday night club event at Crown Casino)- Lucky Nights/Lucky Ent Presents (Medium scale events in Melbourne, Geelong and Broome W.A)- Love NYE (New Years Eve event at Crown Casino)I've also provided paid-social support for international events on behalf of artists. - E-commerce/Paid-SearchExpanding into e-commerce, I was responsible for planning and implementing Google search ads for our e-commerce products and publishing on various marketplaces.Other duties include:- Email marketing campaigns- Ad-hoc marketing & sponsorship duties for marketing director- Ad-hoc administrative duties: Grant writing, contracts. Show less Achievement: Grew 'Lucky Ent' Facebook page from 30K to 65K+ followers.As the social media coordinator I'm responsible for planning, copy writing, scheduling and publishing social media content on a number of our business social media profiles which included main company social media profiles as well as individual medium and large scale event, festival, artist and music label social media profiles.Overseeing both organic I ensured consistency in our social media calendar so that all of our aspects of the business were published across multiple social media profiles which included 50+ artists, company and industry news, new music releases and playlists and weekly, monthly and yearly events. As our social media advertiser I'm responsible for running paid-social campaigns for medium and large scale events, new music releases, ad-hoc content, e-commerce products and artist campaigns.Successfully for 5 years implemented and coordinated a campaign for a world renown artist in the yearly DJ Mag awards which saw the artist rise within the top 100 in the worldOther duties included:- Mentoring and inducting high school work experience students and university student internsabout the entertainment industry and digital marketing processes.- Managed HR recruitment advertisements through Seek, LinkedIn and other platforms- Developed and maintained strong relationships with external parties to ensure successfulmarketing campaigns and events. Show less Lucky Ent is an independent Australian based company established in 2012 comprising of 20+ brands across every aspect of the music and entertainment industries. With a motivated and dedicated network all over the world. Lucky Ent have the following departments:- Artist Management/Booking Agency- Marketing- Event Management- Design and Creative Services- Music Labels - Media AgencyAs an intern I was responsible for organic social media posting across company profiles and ad-hoc duties set by company director and director of marketing. Show less
Account Executive
Jan 2022 - Aug 2022Digital Marketing Coordinator
Mar 2020 - Aug 2022Social Media Coordinator and Digital Marketer
Jul 2015 - Mar 2020Marketing Intern
May 2015 - Jul 2015

Fuzzy Events/Listen Out
Sept 2015 - Sept 2019Event StaffEvent Staff in Melbourne at Listen Out Festival.2015 - Waste Management (recycling patrons cans for tokens)2017 - Ticket scanning and wrist banding patrons at festival entrance2018 - VIP Concierge2019 - Ticket scanning and wrist banding patrons at festival entrance

Ultra Music Festival
May 2017 - Mar 2020Digital Marketer/Social Media CoordinatorDigital Marketing for the Australia arm of the worldwide premier music festival, across multiple cities featuring international and local talent.Achievements: Grew Instagram profile to over 37K followers and Facebook page to 70K followers- Social media coordinator- Social Media advertising (Facebook Ads Manager)- Copy writing (social media caption writing and ad-hoc)- Social media reporting and analysis- Campaign management- Ad-hoc marketing & sponsorship duties for the director of marketing- Ad-hoc administrative duties- Customer Service using Salesforce: DESK Show less

Festival Hall
Nov 2019 - Mar 2020Customer Service Team MemberCustomer service role as an aisle usher at the well known Festival Hall located in Melbourne CBD for a number of concerts.

Coles Group
Mar 2020 - nowGrocery Stock ReplenishmentResponsible for stock replenishment for the entire Grocery Department in store as well as providing product knowledge and assistance to customers.

Officeworks
Oct 2020 - Jan 2023Casual Team MemberAs a casual team member at Officeworks my role involves point of service, stock replenishment and handling, customer service in store and over the phone. Working in a fast-paced environment I am frequent to handling multiple tasks at once and no stranger to handling busy and stressful situations.

Foxtel Group
Oct 2022 - nowRetention Representative• Retaining and re-engaging customers providing advice, knowledge and insight through phone based conversations, on Foxtel content and services.• Supporting customers with solving technical and account issues.
Licenses & Certifications

Certificate III in Hospitality
William Angliss Institute
Fundamentals of Digital Marketing
GoogleApr 2020
Sponsored Ads Foundations Certification - Australia
AmazonMay 2020- View certificate

PROFESSIONAL RESILIENCE: BUILDING SKILLS TO THRIVE AT WORK
FutureLearnMay 2020 
Google Tag Manager Fundamentals
GoogleSept 2020
Google Analytics for Beginners
GoogleJul 2020- View certificate

Digital Marketing Strategy
RMIT OnlineJul 2020 
Golden Key Society Certificate
Golden Key International Honour SocietyAug 2015
Google Ads Search Certification
GoogleMay 2020
Working With Children Check
Victorian Government
Honors & Awards
- Awarded to Mason FeinSold out AUJS Ball - Aug 2013 First Victorian Events Officer to sell out the AUJS Ball in 3 years.
- Awarded to Mason FeinCompletion of AUJS Activate Australasian of Jewish Students (AUJS) Nov 2012 AUJS Activate was a short term student leadership program preparing future leaders of AUJS in gaining insight to AUJS, its operations and leadership skills.
- Awarded to Mason FeinGolden Key International Honour Society Certificate (Top 15% of peers, based on academic achievement) - Starting April 2016.
Volunteer Experience
Extra in 2015 Blue September TVC Campaign
Issued by Blue September on Jul 2015
Associated with Mason FeinVolunteer Retail Assistant
Issued by Vinnies Australia on Feb 2011
Associated with Mason Fein
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