Abimisoluwa Funmibi Ejiro-Uyosue

Experience

• 

  Guinness Nigeria

  Sept 2018 - Apr 2019

  Territory Manager(Trainee)

  * Used Sales Force Automation (SFA) tool for monitoring and improving individual sales targets, share of shelf, distribution targets and customer call target.* Ensured customer details, contacts, cutlet types, outlet segmentation and call frequencies are updated from time to time.* Ensured that Surveys are done correctly and that data gathered and saved on the SFA are correct at all times taking full responsibilities for the integrity of the recorded data* Ensures achievement of sales drivers for Territory to drive incremental depletion.* Ensured 100% distribution and 3% market share growth via monitoring the RRS scheme.* Ensured promotional activity is in the right outlets and well managed.* Ensured effective customer/ business development to counter competitive activities in these outlets. Show less

• 

  Guinness Nigeria

  Jun 2019 - Mar 2021

  • Managed (coached and developed) a team of 1 premium seller, 2 mini-van sales reps, 5 van sales reps and 2 sales executives to drive 100% volume depletion through sell-out from distributor to retail channel and brand building. • Periodically (monthly) coached the sales team to step change performance, achieve career potentials and create a succession pipeline.• Effectively managed Outlet Execution Standards (OES) and promotional activity in assigned outlets within territory resulting in 7% increase in depletion numbers at the end of Q4 2020.• Periodically (Quarterly) reviewed outlet universe to ensure, optimum base number of viable and non-viable customers, call frequency per category, outlet sales performance and outlet activation standard review.• Delivered weekly business Reports (WBR) to Area Sales Manager on territory activities and competitor intelligence, and also reviewed the report to identify opportunities for growth within the territory. Show less • Managed business development relationship with retailers and wholesalers to achieve zero Out of Stock (OOS) situation.• Designed and executed a digital marketing campaign during Covid-19, that made it easy for retailers and consumers to raise their orders; resulting to achieving 85%, 88% and 92% of sales target (April,2020 – June,2020) despite the lockdown. • Achieved 100% delivery of the territory business objectives – including depletion volumes through sell-out from distributor to retail channel, market share, distribution scores, etc.• Carried out field accompaniment; minimum of 16 times a month to build sales team capabilities through in-field coaching and classroom training.• Executed flawlessly the sales and marketing plan for the territory as stated by the business.• Delivered 100% recommended price compliance in retail and wholesale outlets. • Delivered profitable volume and market share targets for the area via delivery of sales drivers (Quality, Distribution, Visibility, Price, Promotion, and Persuasion, volume truck utilisation, early truck out time, strike rate, call completion rate) in all outlets within the territory.• Achieved 15% market share growth in H2 2019 via monitoring the Route to Consumer (RTC) scheme, salesmen journey plan adherent, call effectiveness and 90 % strike rate in all sales calls. Show less

  • Trade Activation Manager

    Jul 2020 - Mar 2021

  • Territory Manager

    Jun 2019 - Jun 2020
• 

  BAT

  Mar 2021 - now

  • Management of assigned sales territory to implement 100% effective distribution, availability, visibility, stock quality, price compliance and brand activities. • Management of Distribution Sales Representatives (DSR) to drive market expansion and deliver territory sales target monthly.• Portfolio management through the implementation of monthly cycle activities/instructions at 170 retail outlets, in order to maintain positive public image and brand positioning.• Carrying out market survey, retail audit and consumer survey to determine consumersʼ demand and the effects of competitor operations.• Execute planned visits to ensure effective coverage in the territory and effective customer management with the help of Sales Force Automation.• Recruitment and training of Sales Representatives on processes of selling and policies governing the tobacco business.• Planning and execution of brand awareness programs.• Custom plan creation and implementation of operational marketing skills that ensure business growth for the business partners.• Quarterly update and realignment of Journey plan to improve call effectiveness. Show less

  • Cluster Development Representative

    Aug 2024 - now

  • Trade Marketing Representative

    Mar 2021 - Jul 2024