Meghan Hayden

Experience

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  Champlain College

  Aug 2014 - May 2016

  Student Ambassador

  I loved being a Champlain College student, and I wanted to share that joy with prospective students. I gave tours, ran the social media channel for Champlain College Admissions, and gained wonderful communication and people-management skills.

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  Shelburne Vineyard

  Jul 2015 - Jan 2017

  Tasting Room Associate

  Shelburne Vineyard was a part-time job throughout college, where I was able to gain customer service experience, and event planning experience first-hand. I worked closely with the Event Manager to plan and execute events at the vineyard, while also maintaining wine tastings for incoming visitors and creating a positive experience for all.

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  Dynapower

  Oct 2015 - Jan 2016

  Digital Marketing Intern

  I worked alongside the Marketing Manager at Dynapower, where I assisted with event organization and execution, as well as social media management and design.

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  Champlain College

  Aug 2016 - Dec 2016

  Admissions Intern

  After being a Student Ambassador for two years, I decided to be an Admissions Intern and further my experience with the Champlain College Admissions team. I interviewed prospective students, gave presentations, and assisted with all Champlain College Admissions events.

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  The Leahy Center

  Dec 2016 - May 2017

  Digital Marketing Intern

  I worked with another Digital Marketing Intern to create a website, and market it to the world of the web. This involved a lot of teamwork, organic and paid promotion, and of course, time. We finished the website just before graduation in 2017!

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  People Making Good PR

  Jan 2017 - May 2017

  Intern

  I worked closely with another intern to organize media lists, create social media captions, and act as an assistant to the PMG employees.

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  Dealer.com

  Jan 2017 - Aug 2019

  Social Media Coordinator

  I managed 30 clients and projects at a time, maintaining meetings, communications, and social media strategies for each. The job was very results driven, and involved organic and paid social media promotion on Google My Business, Facebook, Instagram and Twitter.

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  Vermont Teddy Bear Company

  May 2017 - Dec 2017

  Digital Marketing Specialist

  I came to Vermont Teddy Bear as a young professional from Champlain College, willing to take on anything and everything. I did extensive SEO research for the business, as well as the three other businesses underneath Vermont Teddy Bear. I also developed a list of influencer marketers, and assisted with paid and organic social media promotion for all four businesses.

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  Eternity Web

  Aug 2019 - Jul 2022

  Content & SEO Strategist

  My role at Eternity involved both B2B and B2C marketing efforts, while also leveraging my project management skills to meet deadlines and exceed client expectations. I played a pivotal role in the development of the new Eternity website, which launched in 2020 and helped the company grow immensely. I worked with a variety of clients to write SEO-optimized content for their websites. This involved extensive SEO research, in addition to creativity, collaboration with the client, and an eye for design. Ongoing content marketing for clients, including some social media management, landing page updates, and monthly blog content creation.I created monthly blogs for Eternity, distributed internal and external newsletters using MailChimp, and played a pivotal role in the growth of the Eternity social media channels. Each year, I developed a content calendar for Eternity and managed quality content year-round from the Eternity team. I also planned and coordinated all team outings and events, as well as trained new employees on processes and on MODX. Lastly, I developed and maintained the project management system in Google Drive for all employees and clients. Show less

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  Industry Dive

  Sept 2022 - now

  Content Strategist

  As a content strategist, my priority is to build and execute content and editorial strategies for enterprise clients. I work closely with clients to create a plan that aligns with their long-term goals and directly contribute to their success. To do so, I manage original content production processes from ideation to optimization and promote diverse offerings including email newsletters, products, and design work. I also monitor, act, and report on client health for all assigned clients. In addition to working with enterprise clients, I also serve as a project manager for studioID’s smaller programs and projects. In this role, I help coordinate promoted stories, webinars, playbooks, and surveys from the point of kick-off until the final deliverable is executed and approved. I work closely with clients to set expectations, build timelines and create connections with freelancers who can help develop content that meets my clients’ needs. I work with clients from all parts of the healthcare and cybersecurity industries. Show less