Luca Pippia (He / Him)

Experience

• 

  Eurocentres Foundation

  Jul 2015 - Dec 2015

  Client Services Trainee and Social Programme Organiser

  Through the European programme Erasmus+ I served a six-month internship at Eurocentres Cambridge. Here are the main tasks carried out throughout the internship:▪ Client-facing work, customer care, sales;▪ General reception, administrative and management duties;▪ Students' intake, VISA registration into Microsoft Dynamics Ax, UKVI lists;▪ Admin support, database management and marketing research;▪ Language and cultural support to students with different lingua-culture background;▪ Planning, advertising and promoting students’ social programme; Show less

• 

  DAS Akademie Berlin

  Sept 2018 - Jan 2019

  Communications and Marketing Specialist

  • Developing diverse storytelling strategies based on Digital and Social Media platforms (Facebook, Instagram, Youtube) and channels along the entire communication chain;• Implementing and monitoring short and long-term marketing campaigns;• Implementing SEO via Wordpress; Website localization;• First point of contact for clients;• Finding suitable partnerships with national and international institutions within the European market.

• 

  Facebook

  Jun 2019 - Aug 2020

  • Acting as a trusted advisor for Enterprise market customers (GBGs) as well as large-scale, technologically sophisticated accounts.• Managing customers' relationship and enhancing their Meta Family of Apps experience through alignment and engagement while driving higher product adoption and spend. This includes partnering with Product, Engineering and Consulting teams to ensure product satisfaction and usage. • Delivering communications to proactively identify risks and growth opportunities and handling customers' critical escalations.• Providing demos and trainings to ensure successful campaigns' outcome. Show less

  • GBG Customer Success Representative - Online Marketing for Facebook & Instagram Ads

    Sept 2019 - Aug 2020

  • SMB Customer Success Representative - Online Marketing for Facebook & Instagram Ads

    Jun 2019 - Sept 2019
• 

  UPS

  Aug 2020 - Jul 2023

  Digital and Strategic Communications Specialist

  • I plan, write and execute Digital Marketing Communications and Strategic Communications campaigns across 50+ countries in line with UPS Europe Leadership's strategy. This includes product launches, service and network enhancements, and urgent communications.• I develop and execute Internal and Sales Communications collateral, proactive and reactive statements as well as customer-facing talking points and presentations for both regional and global usage.• I maintain, update and coordinate website content changes for Europe with country teams and external vendors.• I manage the reporting of the external communications initiatives, from building the target customers' lists to analysing the campaigns' outcome.• I liaise with functional stakeholders (Legal, BD, Sales, Operations) to develop concise projects' timelines, track and manage development of all communications projects I oversee.• I support with the coordination and monitoring of the budget for communications-related projects. Show less

• 

  HP

  Aug 2023 - now

  Global Human Rights Communications and Insights Specialist

  • I handle human rights-related inquiries from consumers, customers, and reporters. This includes crisis communications and issue management.• I support the development and execution of HP's internal and external human rights communications strategy to maximize positive impact across the value-chain and maintain competitive positioning.• I provide support for integrating human rights communications into various platforms and events, such as customer presentations and news pieces, amplifying HP's commitment to respecting human rights across its value-chain.• I review human rights provisions in contracts to ensure alignment with HP's commitment to respecting human rights.• I drive human rights sales support and marketing efforts by collaborating cross-functionally to deliver tailored and relevant content for customers and stakeholders.• I maintain and update the Human Rights website, contribute to newsletters, and relevant leadership communications to ensure consistent and transparent communication of HP’s human rights program.• I assess and address diverse communications needs of various audiences to accurately represent and promote HP’s human rights initiatives, fostering greater awareness and engagement. Show less