Daniya Syed

Experience

• 

  Multiple Companies – AIEL, Josh tours, white stork, go4cab, Dreamzone etc.

  Sept 2013 - Feb 2016

  Freelance Marketing Manager

  Location - LucknowType of Job - Freelance | RemoteJob Responsibilities – Online Paid Search Advertising on Google Ads, Facebook Ads/Instagram Ads, Adwords Express and Google My Business GMB.  Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate Show less

• 

  HCL Technologies

  Oct 2014 - Feb 2016

  Junior Engineer Product Support

  Location - Noida, UP, IndiaType of Job - Full Time | OnsiteJob Responsibilities – Engineer Appoint for client place audit and for telephone line & broadband installation.  Escalation handle of BT telephone line installation and broadband connections. To expedite order and cancellation, I own the ownership.

• 

  Cognizant

  Feb 2016 - May 2017

  Senior Process Executive

  Location - Hyderabad, Telangana IndiaType of Job - Full Time | OnsiteJob Responsibilities – Online Paid Search Advertising on Google Ads, Adwords Express & Google My Business GMB.  Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate Show less

• 

  North South Corridor Tours Pvt.Ltd. (NSC Tours)

  Jun 2017 - Jun 2019

  Digital Marketing Manager

  Location - Varanasi, UP, IndiaType of Job - Full Time | RemoteJob Responsibilities – Online Advertising on Google Ads, Facebook Ads/Instagram Ads. Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate. Show less

• 

  TIS Digitech

  Sept 2017 - May 2018

  PPC EXECUTIVE

  Location - Noida, UP, IndiaType of Job - Full Time | OnsiteJob Responsibilities – Online Advertising on Google Ads, Bing, Facebook/ Instagram ads, linked-in ads, Twitter ads.  Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate. Show less

• 

  Coalition Technologies

  May 2018 - Oct 2018

  PPC Manager

  Location - Los Angeles , United StatesType of Job - Full Time | RemoteJob Responsibilities – Online Advertising on Google Ads, Bing Ads, Facebook Ads. Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate. Show less

• 

  Wildnet Technologies

  Jun 2019 - Jan 2021

  PPC Analyst

  Location - Noida, UP, IndiaType of Job - Full Time | OnsiteJob Responsibilities – Online Advertising on Google Ads. Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate. Show less

• 

  RNF Technologies

  Feb 2021 - Jun 2022

  PPC Expert

  Location - Noida, UP, IndiaType of Job - Full Time | RemoteJob Responsibilities – Online Advertising on Google Ads, Facebook/ Instagram ads, linked-in ads.  Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Producing detailed analysis and reports of campaigns performance on MS-Excel. Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Review, Product & Services Analysis. Campaign Creation and Optimization & Management – Ad copy, Ad Extensions, Bulk Campaign Build Creation, Positive Keyword & Negative Keywords Research & Conversion Tracking Set Up.  Daily Budget Pacing & Ad Spend Monitoring Daily To neither Overspend nor Underspend Occurs. Audit & Optimize – SQR Report (Search Query/Search Term), Negative Keywords Filter Out in SQR. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS/CPA/CPL, ROI, ROAS, Conversion Rate. Show less

• 

  Paragon Digital Services

  Jun 2022 - Jun 2024

  Senior Account Manager

  Location - Chennai, Tamil Nadu, IndiaType of Job - Full Time | RemoteJob Responsibilities – Online Paid Search Advertising on Google Ads via SA360.  Online Paid Social Advertising On Facebook / Instagram Media Planning, Campaign Strategy Create, Budget Planning Performed Business Study, Market research, Competitor keyword research, Competitor research. Advertiser Website Product & Services Analysis, Bulk Campaign Build Creation, Ad copy Creation, Positive Keyword Research, Negative Keywords Research, Ad Extensions Creation, and Conversion Tracking Set Up.  Campaign Creation and Optimization & Management.  Daily Budget Monitoring Daily, Ad Spend Monitoring Daily To Make Sure Monthly Budget Spend in Under Control. So that Neither Overspend nor under spend occurs. SQR Audit (Search Query/Search Term), Negative Keywords Filter Out in SQR. Ad-copy Performance Audit, Ad-scheduling Reports Audit, Auction Insight Report Audit, Day/Week/Hour of Day Report Audit, Calls Report Audit, Dimensions Report Audit, Segments Report Audit, Audience Report Audit, Demographic Report Audit. Metrics - Avg.CPV, Avg.CPM, Avg.CPC, CTR, Conversions, CPS, CPA /CPL (Cost per lead), ROI (Return on investment), ROAS (Return on ad spend), Conversion Rate Optimization.  Analysing trends and making data-driven decisions. Use Spread sheets to analyse data & spot trends. Producing detailed analysis and reports of campaigns on -MS-Excel, Data Studio (Looker Studio)– bi-weekly, monthly, quarterly, annually, Searchads360 Report - MOM (Month on Month), QOQ (Quarter on Quarter), YOY (Year on Year)Performance Report on PowerPoint – QOQ (Quarter on Quarter), YOY (Year on Year) Overseeing Existing Campaigns and Making Recommendations on How to Optimise Them. Show less

• 

  Multiple Companies

  Jul 2024 - now

  PPC Manager Freelancer

  // Now Open to Work for New Opportunity, for Long-Term Engagement—No More Short-Term Roles.8 Months Contract Job : As a Freelancer Paid Search & Paid Sociial Platforms - Performance Marketing for Ecommece and Non-Ecommerce Clients.Clients Based in India, UK, USA