Payal Banerjee

Experience

• 

  Network of Creative Thinkers

  May 2018 - Jun 2018

  Graphic Design Intern

  - Created print magazine layouts and brand identity assets. - Worked on UI/app icons development for web/mobile.- Developed and executed various visual identities, branding, and illustration.- Spearheaded collaboration and consistency across teams by working closely with researchers, visual designers, and UX designers.

• 

  Headless Hippies

  Jan 2019 - Mar 2019

  Graphic Design Intern

  - Evaluated current branding, products, and company details to redesign the brand identity for the studio.- Created storyboards and personas as perusers, and incorporated them into design decisions, resulting in an improved and significant design creation.- Developed and executed visual identity, branding, advertising, packaging, and publications.- Fostered collaboration and consistency across teams by working closely with researchers, animators, motion designers, and UX designers. Show less

• 

  Tata Consultancy Services

  Sept 2019 - Feb 2023

  UX Designer

  - Re-design and improve the User Experience of 2nd largest pharmacy chain's application in the United States.- Lead ideation, concept explorations, and solution execution.- Created interaction strategies that helped develop navigation and flow, designed wireframes and interactive prototypes, organized content, and advocated for the needs and goals of users.- Spearheaded communication with UX Director, PMs, and other Stakeholder members to successfully complete the design.- Methodology: Agile Show less

• 

  Publicis Sapient

  Mar 2023 - now

  Senior Designer

  - Utilized a robust design system to ensure visual and functional consistency across 100+ screens for a US-based project, delivering a cohesive user experience.- Spearheaded responsive designs for substantial JIRA story points per sprint, managing tasks to ensure project alignment, uphold quality, and meet deadlines.- Led the redesign of platform pages, integrating advanced widgets and optimizing flows to exceed quality expectations.- Created wireframes, interactive prototypes, and high-fidelity designs in Figma for seamless development handoffs and close collaboration with cross-functional teams.- Applied UX and visual design expertise, delivering intuitive, impactful designs that boosted user engagement.- Collaborated with onsite US teams and stakeholders to maximise project opportunities, foster inclusivity, and deliver exceptional results under tight deadlines. Show less