Iyanu O.

Experience

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  Instagram

  Jan 2016 - May 2020

  Content Creator

  • Developed and executed a strategic social media growth plan on Instagram, increasing personal account followers to 4,000 and business account followers to 10,000.• Leveraged content creation, data analytics, and targeted engagement strategies to drive follower growth and enhance audience engagement.• Focused on creating value-driven content tailored to specific audience niches and adapting to trends and algorithmic changes for competitive growth.

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  TikTok

  Jun 2020 - Aug 2024

  Content Creator

  As the co-founder of the Black Leftist Hype House on TikTok, I led the growth of our collaborative account to over 100,000 followers, as featured in Teen Vogue. Additionally, I expanded my personal TikTok account to over 40,000 followers through Analysis of social media algorithms. From June 2020 to August 2024, I developed and disseminated educational content across various topics and niches, effectively engaging a diverse audience and fostering a vibrant online community.

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  Bed Bath & Beyond

  Jun 2021 - Aug 2021

  Sales Associate

  -Used consultant sales techniques to understand customer needs and recommend relevant products and services.-Maximized customer retention by resolving issues quickly. Took in multiple financial transactions, confirmed the accuracy of the drawer during closing, andcollaborated with fellow employees to create a strong team.• Recognized by management for positive, friendly customer service; received excellent reviews onevaluation.Provided comprehensive, excellent customer service to 1,000+ patrons when providing help withbaby items, home decor, and the main floor. Show less

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  X-Culture

  Aug 2023 - Dec 2023

  Project Leader

  Led a global virtual team to analyze competition and develop international market expansion strategies resultingin actionable recommendations for client growth.• Created data visualizations using Tableau to present financial and operational insights, enabling strategic decision-making.• Presented findings and actionable recommendations to the client, showcasing analytical expertise in businessstrategy development

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  Modern Woodmen of America

  Aug 2023 - Oct 2023

  Intern
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  Apple

  Nov 2023 - now

  As an Expert at Apple, I lead by example in delivering exceptional customer experiences and driving business results. I specialize in guiding customers to personalized solutions, leveraging deep product knowledge, and ensuring every interaction is tailored to their needs. Beyond individual performance, I take ownership of the store’s overall success by mentoring specialists, fostering a collaborative environment, and ensuring the team meets key performance indicators (KPIs).Key Contributions:- Led the Carolinas market in overall performance in Fiscal Quarter 1 2025.- Elevated sales performance by mentoring and inspiring team members to maximize AppleCare, business solutions, and attachment rates, raising business engagement by over 200% over 3 quarters.- Empowered the team through ongoing education, role-playing, and best practice sharing to improve customer interactions.- Championed strategic initiatives, including iPhone Monthly Payments, to enhance affordability and drive accessory adoption, leading to a 15% increase in Accessory attach.- Partnered with leadership to reallocate resources and direct work effectively, ensuring seamless operations and customer satisfaction.As an Expert, I embody Apple’s whole-store mindset, ensuring that every customer leaves with not just a product, but an experience that enriches their lives. I am committed to leading with impact, developing future leaders, and driving store-wide success. Show less

  • Expert

    Feb 2025 - now

  • Specialist

    May 2024 - Feb 2025

  • Specialist

    Nov 2023 - May 2024