Brian Telford

Experience

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  Sony Electronics

  Jan 1996 - Jan 2014

  Handpicked for new role to build out infrastructure, processes, and capabilities to support a transformational shift in the company’s go-to-market strategy. Translated product and marketing strategies into consistent national execution.Led team responsible for support and planning for field sales personnel calling on 1,600 retail locations across the U.S. including program management for an out-sourced third-party team of 550 assisted-selling specialists. Selected to develop center of excellence for improved retail execution. Charged with building operational capabilities and discipline into previously undervalued element of the sales and marketing effort.Directed the execution of training, merchandising, and retail sales activities for Sony consumer products including management of field and headquarter-based internal teams as well as third-party field resources. Promoted to newly created role centralizing ownership of all Sony consumer sales operations functions. Led team of 85 focused on continual improvement in sales forecasting and customer-facing supply chain activities, inventory operations, electronic interface, retail training and merchandising, and field operations. Led teams responsible for customer-facing supply chain activities, inventory allocation and commitment planning, and electronic data exchange with retailers. Developed efficiencies in sales processes and planning with sales teams and strategic customers. Directed team of 23 analysts in eight sales offices in establishing standard supply chain processes and metrics. Managed portfolio of Sony business with Best Buy including assortment and pricing negotiation, transition planning, sales forecasting and inventory planning along with all associated advertising, promotions, and merchandising activities. Enabled Best Buy Strategic Account Team with operational support including analysis of point of sale data, inventory, and forecasts, and process improvements in supply chain management, returns, and claims management.

  • Director, Sales Planning & Execution

    Jan 2012 - Jan 2014

  • VP, Retail Services (Retail Channel Sales Operations)

    Jan 2009 - Jan 2012

  • VP, Sales Operations

    Jan 2006 - Jan 2009

  • Director, Asset Management (Customer Supply Chain Operations)

    Jan 2004 - Jan 2006

  • Senior Manager, Asset Planning (Customer Supply Chain Operations)

    Jan 2001 - Jan 2004

  • Senior Account Executive (Account Management)

    Jan 1998 - Jan 2001

  • Operations Manager

    Jan 1996 - Jan 1998
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  Independent Consultant

  Jul 2014 - Oct 2016

  Sales Operations Consultant

  Delivered both strategic guidance and hands-on implementation support to manufacturers, SaaS providers, and sales and marketing organizations.Specialized in sales operations and retail execution strategy with additional expertise in sales forecasting and replenishment, order to cash cycle management, project management, process design and improvement, account management, and change management.

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  Firestone Building Products

  Nov 2016 - Jul 2019

  Director of Sales Operations

  Hired to lead teams through relocation from Carmel, IN to Nashville, TN for a global leader in the manufacture, sales, and support of commercial roofing systems.Led Customer Service and Estimating Services teams with focus on rebuilding operations by hiring and developing new teammates and establishing standardized processes and policies.

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  Teton Education Group, LLC

  Mar 2020 - now

  Chief Executive Officer

  Owner/Operator of the Huntington Learning Center of Cool Springs

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  Huntington Learning Center

  Mar 2020 - now

  Executive Director