Andrea Acosta Diaz

Experience

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  Itaú Colombia

  Jul 2019 - Dec 2019

  Practicante Mesa de Dinero

  • Conducting thorough commercial tracking of treasury management areas, meticulously identifying portfolios and products to align with established objectives.• Compiling and preparing compliance reports for the treasury department, collaborating with banking institutions, traders, and product teams to ensure regulatory adherence.• Managing daily treasury invoicing operations for the Bolsa de Valores and Banco de la República, demonstrating precision and efficiency in financial transactions.- Key Project:Renewal and creation of new products for Banco Itaú's treasury, where I played an integral role in conceptualization and execution, leveraging strategic insights to enhance the bank's product offerings. Show less

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  La Haus

  May 2021 - Feb 2022

  Customer Path Finder

  • Thoroughly understanding the needs and preferences of each customer, providing personalized guidance to help them find the perfect property.• Offering expert financial advice to facilitate the home buying process, empowering customers to make informed decisions.• Providing continuous support and follow-up throughout the sales process, ensuring a seamless experience from initial inquiry to closing.- Recognized as the Best Customer Path Finder (CPF) of SABANA in December, underscoring my commitment to excellence and customer satisfaction. Show less

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  Castleberry

  Mar 2022 - May 2022

  Account Coordinator

  • Monitored and optimized digital advertising initiatives across Google Ads, search engines, and distribution platforms, ensuring maximum reach and ROI for clients.• Established direct communication channels with clients to conceptualize and execute impactful digital communication campaigns, ensuring alignment with their brand and messaging.• Implemented digital strategies to promote client services/products, overseeing their execution across various digital platforms.

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  Publicis Global Delivery (PGD)

  May 2022 - Oct 2023

  Account Manager

  • Strategically setting up and monitoring FEP (Full Episode Player) and CTV (Connected TV) campaigns throughout the quarter, meticulously tracking performance to meet planned budget and delivery targets.• Managing campaign setups, placements, and budget reviews in the Prisma platform, liaising with network partners to optimize campaign placements and ensure budget adherence.• Conducting thorough reviews of upfront plans and quarterly options to guarantee alignment with client goals and maximize campaign effectiveness.• Delivering comprehensive unit reports to clients on a weekly, monthly, and quarterly basis, ensuring alignment with original upfront and scatter deals and addressing any under-delivery through secured makegoods.• Proactively reconciling network discrepancies based on received invoices, ensuring accuracy and accountability in campaign performance tracking.- Additional Contributions:Participated in the Buddy Program, providing guidance and support to new hires of the month, fostering a culture of knowledge sharing and team integration.Member of the PGD LATAM Wellness Committee, contributing to initiatives aimed at promoting employee well-being and fostering a positive work environment. Show less

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  Omnicom Media Group

  Nov 2023 - now

  Senior Associate Digital Activation Programmatic

  • Managing the entire lifecycle of programmatic advertising campaigns, overseeing from inception to optimization, to ensure successful launches and achievement of key performance indicators (KPIs).• Conducting in-depth analysis of campaign performance metrics, generating detailed reports, identifying trends, and providing actionable recommendations to enhance campaign effectiveness.• Staying update on the latest trends, technologies, and industry best practices in programmatic advertising to maintain a competitive edge and drive innovation.• Collaborating closely with cross-functional teams including account management, creative, and analytics, to deliver tailored digital marketing solutions aligned with client needs and objectives. Show less