Jonathan Lawson

Experience

• 

  Red Mountain Entertainment

  May 2010 - Aug 2010

  Advertising and PR Intern

  This position involved the creation and promotion of marketing and advertising campaigns for many musical artists and events including John Mayer, Hank Williams Jr., Sugarland, Steve Miller Band, Peter Frampton, and several others. This position also involved heavy use of the social media websites Facebook and Twitter in order to promote upcoming shows, manage contests, and provide interactive media for fans.

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  Porsche

  Sept 2011 - May 2012

  Marketing Research Intern

  As a graduate student, I worked on a marketing research project for Porsche Cars North America that utilized SPSS Statistics and Qualtrics Survey Suite to survey over 1000 respondents with individual incomes above $80,000. This allowed me to gather vital information on Porsche’s main consumer demographics and uncover which consumer groups should be the company’s primary targets.

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  Izzy+

  May 2012 - Feb 2013

  Analyst - Supply Chain Special Projects

  Helped the company achieve lean inventory management practices by managing incoming and outgoing raw materials from local, domestic and international suppliers using Microsoft Excel, AS400 and Symix data management programs.This has included the design and development of a new inventory management process which reduced costs by up to $1.2 million in the Florence, AL plant and $437,000 in the Middlebury, IN plant over the course of 2013.I have also compiled the results of my first project in Florence, AL into an animated presentation using Prezi. If you would like to take a look, please copy & paste the following link into your address bar:http://prezi.com/x1wpbx3vsn1i/a-lean-supply-chain-management-presentation/ Show less

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  Genuine Parts Company

  Mar 2013 - Mar 2016

  As the Productivity and Accuracy Administrator, my main responsibilities were the design/upkeep of the P&A Program, travel between S.P. Richards distribution centers to train local staff and the remote performance tracking of all S.P. Richards warehouse employees nation wide. The P&A Program is an employee performance tracker built into Excel for ease of use. It uses advanced Excel processes and VBA code to calculate large raw data sets from several data management systems including SAP Business Objects, PkMS, Dematic Pick Director, and Kronos Timekeeping. Once combined, recap functions give warehouse management all the information necessary to track employee progress and improve performance.I was also part of the Operations Excellence team; a traveling team of operations managers and research professionals that address internal performance issues across all 34 national S.P. Richards distribution centers. Show less

  • Productivity and Accuracy Program Lead

    Jan 2014 - Mar 2016

  • Management Development Program

    Mar 2013 - Jan 2014
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  Newell Brands

  Mar 2016 - Apr 2017

  Assistant Manager, Consumer Marketing Insights

  As an Assistant Manager in Consumer Marketing Insights, I performed marketing and data analytics research for all Baby and International products under the Newell Brands umbrella. This enabled upper management to understand customer shopping behavior, see sales trends, and modify product placement in major retail outlets worldwide.Tools and resources used in my research included:- IRI syndicated data including Unify Web, Unify Office, Market Advantage, XLerate 3.1 and Shoppersights- Microsoft Office including advanced use of Excel, PowerPoint, Word and Visual Basic Show less

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  Carter's | OshKosh B'gosh

  May 2017 - May 2020

  Marketing/CRM Analyst

  As a Marketing and CRM Analyst, I synthesize and analyze quantitative data about Carter’s customers, brands, products and marketing divisions. This involves collaboration across all departments, including executive leadership and project stakeholders, to provide key insights which enable leadership to make informed decisions around marketing initiatives. Tools and resources I use in my daily research include:- Aginity SQL Workbench using Amazon Redshift- IBM Digital Customer Analytics- Tableau- Python (Jupyter Notebooks)- Microsoft Office (including advanced use of Excel, PowerPoint and Word) Show less

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  Inspire Brands

  Jul 2020 - Jan 2022

  Manager, CRM Analytics

  Led a team of talented analysts dedicated to the research, optimization, and data-driven execution of personalized, direct 1-to-1 digital marketing campaigns for 200+ million customers at Inspire Brands restaurants including Buffalo Wild Wings, Arby's, Jimmy John's, Sonic, Dunkin' Donuts, Baskin Robbins, and Rusty Taco.Tools utilized in my work included advanced use of SQL (Snowflake & AWS), Tableau, and recurring A/B testing across all executed campaigns in to gauge success of our email, app, and web platforms. Show less

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  Ubisoft

  Jan 2022 - now

  I am responsible for leading world wide CRM Strategy in the AAA/AA, live and mobile gaming spaces for several Ubisoft brands including For Honor, Rainbow Six Mobile, and The Crew.

  • Senior CRM Manager, Portfolio Strategy

    Jan 2025 - now

  • Senior CRM Manager, Game Strategy

    Jan 2022 - Jan 2025