Lindsay Regier, PMP

Experience

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  Petro-Canada

  Jan 2000 - Aug 2000

  Marketing Administrative Assistant (Intern)

  Acted as a liaison between Sales Associates and Petro-Canada contacts, providing both written and verbal communication on new promotions and programs. Analyzed data and prepared appropriate weekly, monthly, and quarterly reports as required by Retail Operating Managers and Associates. Monitored employee service by conducting weekly mystery shops. Coordinated ordering and distributing of advertising and promotional materials for promotion execution and program roll-outs. Show less

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  Canadian Rockies Hot Springs

  Sept 2000 - Aug 2001

  Marketing Coordinator (Intern)

  Established relationships with wholesale tour companies, groups, and hotels to market the hot springs as “must see” attractions in order to boost ticket sales and packaging. Implemented methods of communicating to staff in all three facilities to ensure adequate knowledge of current marketing initiatives, information on visiting groups, and details of upcoming events. Increased exposure of hot springs facilities and provided customer service by answering web and 1-800# inquiries, conducting facility tours, and attending a variety of tradeshows and promotional events. Show less

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  Calaway Park

  Jan 2002 - Mar 2006

  Sales & Catering, Games and Campground Coordinator

  Increased ticket sales by creating package offers. Partnered with Calgary hotels to create 'stay and play' packages and increased cross-selling by packaging Calaway Park Campground accommodation and admission tickets. Implemented the sales and event procedures for corporate, community, and tourism clients and the execution of over 550 group events, catered functions, and consignment ticket sales contracts each season – increasing sales by 30% during my time with the company. Developed various avenues of promotion for departments in order to increase exposure and revenue including choosing effective means of advertising, working with agencies to develop collateral, coordinating attendance at events, and updating website content.Managed all operational aspects relating to the Sales & Catering, Games, and Campground departments including training, supervising, and developing employee programs for over 100 employees, monitoring cost of sales, managing inventory, safety, and day to day execution of department operations.Member of the Human Resources team, responsible for interviewing, hiring, and training of seasonal staff. Collaborated on programs for employee recognition, training, and volunteer engagement. Show less

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  WestLink Innovation Network

  Mar 2006 - Jul 2007

  Marketing Coordinator

  Implemented WestLink’s marketing plan in accordance with strategic goals including maintaining supplier relationships, coordinating presence at industry-related events, designing and writing WestLink collateral and communication materials, planning and promoting WestLink events, and identifying opportunities to profile WestLink through partnerships, while ensuring consistent branding and messaging.

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  Stantec

  Jul 2007 - Apr 2017

  Provided strategic marketing leadership to the Community Development and Geomatics leadership team to ensure understanding of the strategic direction for the sector and to develop/deliver the annual integrated marketing and business development plan to achieve the sector's financial and market leadership goals. Worked directly with leadership, practitioners, and marketing teams across the company to establish Stantec’s desired market positioning strategy, support business development and account management activities, identify market opportunities, and manage the implementation of the approved national promotional plans and budget using a mix of marketing tools including advertising, client events, media and public relations, community investment, professional and business associations and events, social media, conferences/tradeshows, etc.In 2013, led the sector through a complete corporate re-brand including development of marketing materials with a new visual identity and voice, content creation for various uses, training of staff, and continued brand management. Show less

  • Marketing & Business Development Manager, Community Development

    Feb 2013 - Apr 2017

  • Marketing Coordinator

    Jul 2007 - Feb 2013
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  Calgary Economic Development

  Apr 2017 - now

  Led the Events & Activations team to deliver high-quality signature events and effective out-of-market activations. Worked with the Marketing & Communications, Business Development, Talent, and Team Calgary teams to develop and execute strategies to leverage activations using creative and innovative marketing solutions that created awareness, built our brand, generated leads, and engaged talent. Worked closely with business development teams to understand, evaluate, and develop effective marketing and communications programs to promote Calgary as the location of choice for business, investment, and work opportunities, acting as a corporate and city brand ambassador within the organization and with the broader Calgary community and beyond.

  • Senior Manager, Enterprise Productivity

    Mar 2025 - now

  • Manager, Brand & Activations

    Dec 2019 - Mar 2025

  • Manager, Marketing and Communications

    Apr 2017 - Dec 2019