Rania Khallaf

Experience

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  Citi

  Dec 2003 - Dec 2006

  Relationship Manager/Branch Service Manager

  - Grows the number of new Citigold relationships via conversion of branch walk-ins, customer referrals, marketing leads.- Managing all customer service staff in the branch &maintain the branch appearance.- Supervising, supporting & give all the facilitations to all the service staff in the branch i.e. Greeters &personal banker associates.- Proactively provides feedback to the Branch Manager and supporting units of new products, marketing, service opportunities and issues to assist in decision making consistent with the Citibanking experience. Show less

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  HSBC

  Jan 2007 - Jun 2007

  Relationship Manager

  - Help Achieves volume and revenue goals via relationship deepening.- Helping in all customer complaints to get resolved in a timely manner.

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  Citi

  Jul 2007 - Aug 2008

  Wealth Management Product Manager Assistant

  - Work with the Product Heads on the development of new products /initiatives for higher revenue and profitability goals.- Be involved in supporting Sales team with ongoing support for existing products, through training, development of marketing initiatives and collaterals and market reports, enhancement of systems, ......etc.- Micro Marketing initiatives across branches.- Assists Sales on product distribution, idea generation and campaign implementation.- Participate in motivating sales force to achieve product goals, specifically on acquisition numbers through innovative contests / spends. Show less

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  EFG Hermes

  Sept 2008 - Mar 2009

  Branch Manager

  - Develop, plan and execute business plans to achieve earnings goals set forth by Brokerage Retail Branches Head.- Design the day to day customer engagement with the physical branch.- Work closely with the branch's broker(s) to ensure daily opportunities in the stock market are being available and utilized by the customers. - Implement and ensure that Brokerage Branch procedures and policies, work in harmony with the company's strategy.

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  Mashreqbank

  Apr 2009 - Apr 2010

  SME Products Manager

  - Ensure development of new, innovative lending and deposits business propositions as per needs of the identified market/segments. - Formulate relevant policy/program guidelines for the specific product propositions to ensure optimal risk-return and control parameters. - Responsible for management of overall budgeting, P&L for the SME products.- Carrying out appropriate analytics to ensure ongoing guidance and product training to the sales teams.- Coordinate and monitor marketing budgets campaigns /promotions and product development initiatives. Show less

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  Banque Misr

  Jan 2013 - Aug 2014

  Assets Product Head

  - Develop a strategy from inception to completion of a product. - Financial analysis to model the product’s cost and potential margin. - Outline a plan to achieve objectives and lay out the potential risks and opportunities.- Driving different teams and departments towards achieving the desired target.

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  OSN

  May 2016 - Apr 2022

  Customer Marekting / Experience Manager

  - Develop a content communication strategy that succeeds in attracting new sectors of customers that can potentially bring revenue to the company. - Generate interactive new techniques to make communications more effective.- Familiarize end users with OSN content as well as the benefits the subscription service and how it can be used.- Create content based campaigns that would engage audiences with regard to boosting the engagement & extending CLV.- Social Media Monitoring to maintain a positive brand image among end users and identify potential opportunities/ risks.- Give end user what they want through aggregating the collective knowledge of leaders from different functions to understand each customer journey.- Understand each touchpoint within context; determining the next steps based on emotions and mindset of customers in which the contact is taking place and not just process.- Deep dive into customer behavior data to identify patterns that supports customer journey design.- Identify universal pain points and develop solutions to help contact center be effective and have a direct impact on customer satisfaction.- Reorienting management to meet a whole new set of requirements that go beyond the traditional attributes of operational excellence.- Ensure a customer centric execution of all product development teams’ strategies, initiatives &campaigns.- Continually maximize quality, efficiency and problem-solving to improve the employee and customer experience. Show less

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  Shahid

  Jun 2022 - now

  Content Marketing Senior Manager