
Hafsa Tariq
Project Intern

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About me
Influencer Marketing Expert | Bringing the power of Influencer Marketing and Digital Marketing | Google Digital Marketing and E-commerce Certified.
Education

Namal Institute
2018 - 2022Bachelor of Business Administration - BBA Business, Management, Marketing.Activities and Societies: I was part of the Namal Society For Social Impact (Education Wing) and Namal Idea Club. In my 4 years of bachelor's, I was a dedicated marketing enthusiast with a strong foundation in Business Administration and a specialized focus on Marketing. I'm Equipped with a solid understanding of market dynamics, consumer behavior, and strategic marketing practices. Proficient in leveraging data-driven insights to create effective marketing strategies that drive growth and maximize brand impact. Committed to continuous learning and innovation in the ever-evolving field of… Show more In my 4 years of bachelor's, I was a dedicated marketing enthusiast with a strong foundation in Business Administration and a specialized focus on Marketing. I'm Equipped with a solid understanding of market dynamics, consumer behavior, and strategic marketing practices. Proficient in leveraging data-driven insights to create effective marketing strategies that drive growth and maximize brand impact. Committed to continuous learning and innovation in the ever-evolving field of marketing.Key Highlights:- Bachelor of Business Administration (BBA) with a Major in Marketing- Proficient in market research, digital marketing, branding, and marketing strategy- Skilled in data analysis, market segmentation, and customer relationship management- Proven ability to develop and execute successful marketing campaigns- Strong communicator and collaborator with a passion for achieving results- Committed to staying updated with the latest marketing trends and technologies Show less
Experience

Nestlé
Aug 2019 - Sept 2019Project Intern- Worked in a Research & Development Unit of Nestle Pakistan. - Coordinated with Nestle team to calculate “Green House Gases” being emitted from their dairy farm. These calculations helped Nestle to take measures to control and reduce Green House Gases.

Namal Institute
Jan 2020 - Mar 2020Work-Study Employee- Worked in the HR office of Namal Institute Mianwali. Major duties included handling phone emails and phone calls, and digitalization of employees’ data.

Freelance
Feb 2021 - nowFreelance Influencer Marketer- Self-learned the Influencer Marketing skills.- Offering services in Social Media Influencer Hunting, communication with influencers, negotiating and cracking deals, handling whole campaigns and generating post-marketing analysis for future purposes.

Daraz
Feb 2021 - May 2023Daraz Virtual AssistantDaraz is the biggest eCommerce platform in Pakistan. I have self-learned the management of the whole Daraz business and offering freelance services in the following areas below;- Product Research and Hunting - Writing Keywords Targeted Product Descriptions,- Product Listings- Product Sourcing- Managing Sales- Managing and Launching Marketing and other Daraz Campaigns- Handling Customers’ Feedback and Complains.

NeoDocto Inc
Aug 2021 - Nov 2021Digital Marketing Intern- Worked in a Digital Marketing Unit of NeoDocto. - Coordinated with the marketing team to promote the NeoDocto.

BEYOND EARTH
Aug 2021 - nowInfluencer Marketing Coordinator- Running Influencer’s Marketing Campaigns from scratch to end.- Research influencers according to the business niche.- Influencers account and content analysis influencers’ content, account type, followers, engagement rate, average likes and comments, and post per week.- Collecting data about influencers, contacting influencers, making negotiations, and cracking a successful deal with them.- Creating guidelines for the influencers according to business needs, and making sure that they follow the guidelines while creating and uploading the content. - Cross-checking the influencer's content, and making the changes as per need.- After the content goes live, make sure that influencers get paid on time. - Creating a bridge between the company and influencers for a long-term business relationship Show less

Danville Brands
Sept 2022 - Jul 2023Marketing Manager• In a team of two, worked directly with Danville Brands for building Ecommerce and Amazon brands.• Providing complete Influencer Marketing services to all the brands launched byDanville Brands.• Creating, and handling the Social Media Accounts (Facebook, Instagram) of all thenewly launched brands.• Creating and uploading content to Social Media Platforms, developing campaigns andpromotions, engaging in dialogues, and answering questions. Driving innovation andincorporating new social techniques/tools into marketing activities.• Providing customer service support for all the Danville brands.• Developing brands’ Shopify websites for outside Amazon marketing i.e. ContentMarketing, Facebook ads, Email Marketing, etc. Show less

TIKTAL
Jan 2023 - nowCampaign Associate- Influencer Recruitment: Conduct a thorough search to identify, recruit, and place effective social media influencers for brand campaigns.- Talent Engagement: Engage with potential and existing talents in a friendly and communicative manner, building and maintaining relationships with them.- Campaign Support: Provide support and assistance, as necessary, to the Campaign Manager in executing brand campaigns.- Scheduling: Schedule online calls with the Campaign Manager and talents to ensure the smooth running of campaigns.- Industry Trends: Keep up-to-date with new trends and emerging social media channels, identifying potential influencers that could be beneficial to the brand.- Communication Management: Keep track of all communication with talents, ensuring that all information is logged and organized.- Talent Pool Management: Manage a talent pool to ensure that qualified candidates remain engaged and interested in current or future brand opportunities.- Collaboration: Work closely with the marketing department to match up suitable talents for specific brand campaigns, collaborating with team members to ensure that campaigns are executed effectively. Show less
Licenses & Certifications
- View certificate

From Likes to Leads: Interact with Customers Online
GoogleAug 2022 - View certificate

Think Outside the Inbox: Email Marketing
GoogleAug 2022 - View certificate

Meta Certified Digital Marketing Associate
MetaJan 2022 - View certificate

Google Digital Marketing & E-commerce Specialization
GoogleAug 2022 - View certificate

Attract and Engage Customers with Digital Marketing
GoogleAug 2022 - View certificate

Satisfaction Guaranteed: Develop Customer Loyalty Online
GoogleAug 2022 - View certificate

Internship Certificate NeoDocto
NeoDocto IncMar 2022 - View certificate

Foundations of Digital Marketing and E-commerce
GoogleJul 2022 - View certificate

Make the Sale: Build, Launch, and Manage E-commerce Stores
GoogleAug 2022 - View certificate

Meta Social Media Marketing Capstone
Meta - View certificate

Make the Sale: Build, Launch, and Manage E-commerce Stores
GoogleAug 2022 - View certificate

Introduction to Social Media Marketing
Meta - View certificate

Advertising with Meta
Meta - View certificate

Digital-Marketing-Expert-Program-certificate
NeoDocto IncMar 2022 - View certificate

Email and Newsletter Marketing Foundations
LinkedInMay 2022 - View certificate

Assess for Success: Marketing Analytics and Measurement
GoogleAug 2022 - View certificate

Measure and Optimize Social Media Marketing Campaigns
Meta - View certificate

Fundamentals of Social Media Advertising
Meta - View certificate

Social Media Management
Meta - View certificate

Meta Social Media Marketing Specialization
MetaNov 2022
Volunteer Experience
Education Mentor
Issued by NSSI on Mar 2019
Associated with Hafsa Tariq
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