Anna Herrera

Experience

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  Fundacio Parc Tauli

  May 2004 - Aug 2004

  Economista

  Gestión proyectos de financiación pública para el estudio y proyectos hospitalarios

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  ING Group

  Dec 2004 - Dec 2006

  Auxiliar de producto digital proyecto Naranjo

  Plan comercial. Acciones de marketing local, comunicación, formación en técnicas de ventas, product manager.

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  DF

  Jan 2007 - Mar 2008

  Responsable de comunicación

  Realización de catálogos, preparación de ferias, redacción de copys, artículos, entrevistas, etc

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  CRIBER

  Apr 2008 - May 2010

  Directora de marketing off y online

  Realización y puesta en marcha de la estrategia de marketing off y online. SEM, SEO, email marketing.

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  VIP District

  Aug 2010 - Jun 2011

  Responsable de marketing online y producto digital

  Estrategías de marketing digital: emailing marketing, e-fidelitzación, marketing viral, redes de afiliación, SEM, SEO, SMM, mobile marketing, persuabilidad.

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  The Be brand

  Jun 2011 - May 2022

  Founder - Online and Inboud Marketing. Growth Hacking. Agile / waterfall project manager

  SEO, SEM, Mobile Marketing, WEB Marketing, Analytics, inboud Marketing, e-commerce, conversion, Social Media, Apps.

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  Be Smart

  Sept 2015 - Jun 2022

  CEO. Internet of things (IoT), Data Science expert and Project manager

  We implement digital transformation in companies that want to include business intelligent and big data in their decisions processes. Companies that bet for the internet of things (IoT) to improve their productive process or, improve the customer relationships using a omnichannel strategies.

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  Universitat Oberta de Catalunya

  Jul 2020 - May 2023

  Profesora de marketing digital
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  Volkswagen Group Retail Spain

  May 2022 - Mar 2023

  IT Project Manager

  • Needs and challenges analysis. • Establish Business case and budget plans for teams and provide forecasting to senior management• Plan and manage projects/squads to drive feature development and operational activities. • Meetings with providers and actors to explain the needs, follow the advances and ensure the milestones. Agile project management. • Actively interface with software developers, cybersecurity specialists, DevOps engineers, product managers, test engineers, UX and UI designers and administrators on projects. • Ensure the right integrations for the project. Quiter, idoccar, Motroflash, BBVA, Trilogi, Eurotax, JATO, AutobizCarcheck, TrustPilot etc.• Establish, adhere to, and manage scope, timeline, and budget• Run the agile ceremonies, perform capacity planning for the teams and hold team members accountable for the delivery of their committed stories• Collaborate with the operations manager to establish planning for the operational transition of new project features• Collaborate with managers to understand priorities and communicate tradeoffs as needed.• Drive and coordinate project adoption, actively engaging product development, quality, regulatory, and customer adoption teams.• Follow up and reporting stakeholder about the project performance. • Elaborate the digital marketing plan, ecommerce contents for the launch and the analysis about the ecommerce performance. Show less

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  Schneider Electric

  May 2023 - now

  Data Project Manager

  • Responsible for engaging with the Domain Leader, Digital Leader, and their representatives to ensure business requirements related to GTS Technologies are met, and the solution provided matches those requirements.• Establishing, building, and maintaining good relationships with new and existing business function customers. • Overseeing initiative project identification in roadmaps and enabling GTS to execute and deploy.• Participating and engaging in business level strategy discussions and delivering consistent communication messages around GTS Technologies. • Responsible for coordinating the development, review, and validation of business function requirements for new projects, tools, or applications from a GTS services standpoint.• Represents Global Technology Services to the Domain and Digital Leaders. The GTS BP represents the ‘business voice’ within the organization. I ensures that IT solutions support the implementation of business strategy and alignment with function strategy. Thus, I drive collaboration across the organization between Schneider Digital and business representatives, ensuring IT plans are addressing business needs. I encourages operational excellence by working with Enterprise IT to deliver reliable solutions. Show less