Gerry McNally

Experience

• 

  Euromoney

  Aug 1995 - Aug 1996

  Advertising Executive

  Telephone sales for across a range of titles for this B2B publisher.

• 

  4MAT Recruitment Marketing

  Sept 1996 - Sept 1997

  Internet Consultant

  New business sales and consulting for this Web agency.

• 

  Bounty UK Ltd

  Oct 1998 - Dec 1999

  Product Manager

  New Product Development. Using the lifestage marketing concept designed for the core product for mother and baby and applying to new health products, including products for the management and care of diabetes and dematology in secondary health facilities. .

• 

  Easypress Technologies

  Sept 2000 - Nov 2001

  Account Manager

  Account managed a variety of clients, principally publishers, who used the Easypress Content Management product and web design services.

• 

  Allianz Insurance

  Dec 2001 - Dec 2006

  Customer Marketing Manager

  Joined as an online and affinity product manager but promoted twice, latterly to Customer Marketing Manager, a position I held for the last two years of my tenure. Responsible for strategy and delivery of customer acquisition and retention for flagship pet insurance brand, Petplan.

• 

  Charity People

  Jan 2007 - Jan 2008

  E-recruitment Director

  Brought in, at Board level, to set up and manage an e-recruitment SBU which, by its nature, requires both a B2B and B2C focus. Specific remit to generate new revenue streams through online recruitment advertising. Responsible for all aspects of sales, marketing and business operations for the SBU plus various cross-divisional responsibilities.

• 

  Homeprotect Home Insurance

  Jan 2008 - now

  Responsible for Avantia's Home Insurance products. customer experience and conversion optimisation. Responsible for driving growth for trading brand HomeProtect via aggregators and insurance intermediaries. Control the marketing function encompassing strategic planning, forecasting, customer acquisition and retention, insight/MIS and brand development. Also responsible for relationship management with trade partners and aggregators.

  • Head of Product

    Aug 2018 - now

  • Head of CRO

    Jul 2015 - Aug 2018

  • Head of Aggregators

    Jan 2014 - Jul 2015

  • Head of Marketing

    Jan 2008 - Dec 2013