Michael A. O'Grady

Experience

• 

  Avonmore plc

  Sept 1993 - Nov 1996

  Technical Sales Representative

  Technical Sales RepresentativeAgribusiness division of large global dairy company, HQ in Kilkenny.• Developed opportunities with new and existing customer base to the highest level of customer services.• Identify opportunities for sales campaigns that lead to increased sales.• Technical support on Avonmore-Teagasc Farm Development Program.• Ruminant Feed Specialist and Agronomist providing consultancy to customers to drive sales.

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  Glanbia

  Dec 1996 - Sept 2002

  Branch Manager

  Branch Manager in 2 Retail Business unitsAgribusiness division of large global food and human nutrition company, HQ in Kilkenny.• Responsible for overall management of Agri-retail business unit, including operations, sales, working capital management and delivering superior customer service.• Drove and supported the business to hit key targets. Accountable for P&L and branch profitability. Designed and implemented stock control and cost management procedures to ensure sustainability of the business.• Controlled and managed credit related issues.• Supervised, mentored and coached all branch staff. Drove sales campaigns, current and new customer acquisition initiatives, and re-developed the overall businesses.• Agronomist for large tillage territory, providing advisory consultancy service for arable farmers.• Ruminant Feed Specialist providing the highest level of technical support to develop the business. Show less

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  Richard Keenan & Co. Ltd

  Oct 2002 - Dec 2009

  International Agricultural Machinery Manufacturer and ruminant nutrition company, based in Borris, Carlow.• Led all marketing activities, across 40 countries, managing group marketing expenditure within budget strict guidelines. Implementing best practice across all territories. Used high level customer acquisition techniques to effectively target prospects and deliver high quality leads to sales funnel.• Developed suite of marketing support materials including sales presenters; corporate and product brochures; information DVD’s and websites for the various markets to drive sales.• Led key marketing initiatives each quarter across all territories to ensure company hit targeted sales revenues. Show less • Cross functional role, working with Sales, Production and Finance to drive leads and sales growth.• Managed all marketing activities for Irish market including Website development, Advertising, Public Relations, Product & Corporate Brochures, Videos, Sales Literature, and Agricultural Trade Events • Devised creative and focused marketing campaigns based on key market insights and customer data and set up collaborations with key industry partners. Designed and managed all Partner Marketing Programs.• Wrote technical articles for various national and regional agricultural publications to develop the brands reach.• Managed Digital Marketing to drive traffic to website. Show less

  • Group Marketng Coordinator and Marketing Manager Ireland

    Jan 2009 - Dec 2009

  • Marketing Manager

    Oct 2002 - Jan 2009
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  Osmonds

  Jan 2010 - Mar 2016

  • Responsible for P&L, drove efficiency gains through improved processes and maximised business units profitability.• Lead multi-functional team;, managed office team, purchasing and logistics. • Planned, directed and monitored all business activities to maximise use of key resources (cash collection, working capital, warehousing, procurement, manufacturing, logistics and sales).• Supported the regulatory department to ensure compliance; QC department in terms of pharma quality and external agencies to ensure company worked within legislative frameworks.• Conducted ‘voice of customer’ focus group research to develop new business strategies and value propositions. Show less • Manage, train, coach and mentor team of Sales Representatives to hit sales targets, improve negotiations and debtor collection skills.• Overhauled all marketing collateral to improve sales results, improve user experience and simplified the sales process. Managed all marketing communications.• Developed sales and marketing strategies to grow the business with existing customers and foster sales revenues from new prospects.• Carried out continuous competitive and market analysis to ensure company was best in class and grew sales.. Show less

  • Marketing and Operations Manager

    May 2013 - Mar 2016

  • Marketing & Regional Sales Manager

    Jan 2010 - Apr 2013
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  Osmond Ireland on Farm Business Ltd

  Mar 2016 - Sept 2016

  Marketing and Business Development Manager

  National direct sales division of large Animal Health Company (Cross Vetpharm Group), based in Tallaght, Dublin, with team of 30 Sales Representatives calling to 1000 farms weekly.• Research, source, field test and launch new products to fill key customer segments.• Execute marketing campaigns focused on awareness, lead generation and sales conversion.• Spearheaded the on-line customer payment portal and remote ordering system for Sales Team to drive sales, reduced order time by 50%, ordering issues and back-office workflow. Show less

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  Abbey Machinery

  Sept 2016 - Jul 2020

  Sales, Marketing & Business Development Manager

  International Agricultural Machinery manufacturer with 70 years experience catering for the 'Total Cow' (from one end to the other)., including precision diet feeding and environmentally friendly slurry management technologies.- Lead, direct and motivate international team of high performing Sales Reps to achieve targets on a consistent basis and develop processes and systems to enable them carry out their roles more effectively. Manage Q-Parts sales team to provide excellent after-market sales support.- Promote Abbey Machinery to a Global audience through integrated marketing programmes that combine the best of Traditional Media (advertising, PR, events, trade shows, Newsletters etc) and modern digital media (Website, Facebook, Twitter, YouTube etc) to ensure we connect and and attract the target audience in a way that is easy for them to access and take action.- Hands on management style to motivate the sales team to service existing Dealer Partners to the highest standards and also source new partners that share Abbey's vision to bring meaningful high-end Agricultural machinery that cares for the environment.- International Business Development Manager that sources and on-boards new partners, while supporting existing dealer re-sellers in existing markets..-Along with the Engineering and R&D Department I spearhead the development of companies SMART Slurry Tankers. Show less

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  Efficient Farm Solutions Ltd.

  Jul 2020 - May 2024

  Sales Manager & Business Development Director

  Rapidly growing farm automation and animal health specialists delivering the best global technologies to Irish milk and meat producers. SenseHub Heat & Health Monitoring Systems, Automatic Drafting Systems, Hoofcount automated foot bath, Lely product range and more.- Develop and build new business opportunities for expanding customer base.- Manage, coach and mentor team of high performing Sales Reps. - New product analysis, case studies and development.- Source new income streams.- Develop market brand awareness to enhance customer reach (website, social media and traditional marketing methods).- Enhance processes to provide superior customer service and support. Show less

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  Lely

  Feb 2024 - now

  General Manager, Lely Kilkenny; Sales & Business Develipment Director Efficient Farm Solutions