Experience

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  Singtel

  May 2012 - Aug 2012

  Predictive (business) analyst

  ○ Built Churn Pattern Model to predict churning customers in a specific time period using SAS Enterprise Guide and Enterprise Miner○ Model incorporated with various statistical techniques such as logistic regression and improved the predictive accuracy by 4%○ Extracted user features in order to predict churning customers in a specific time period○ Proposed model improvement options such as involving comparison with historicalseasonal trends and other statistical techniques such as decision tree Show less

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  Fiett

  Dec 2012 - Apr 2013

  Production associate

  o Detected potential problems of the materials used for glove insulation and analyzed the warning signs. Convinced CEO of the company to conduct further research which avoided a loss up to 12,000 USD.o Initiated the insulation improvements of glove by changing the material used. Sample gloves were exhibited in USA and received customer compliments. Purchased new materials and reduced manufacturing cost by 12% per pair. o Supervised a factory in China on the production improvement process of 3000 pairs of gloves. Show less

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  Unilever

  May 2013 - Aug 2013

  Demand planner

  ○ Given discretionary role as Customer Service Excellence Lead in Forecast Value Add tool launch and performance evaluation○ Demonstrated Demand Planners in 16 local-teams the forecast tool to compare stock keeping units' forecasts vs actual sales. Achieved 100% deployment rate before deadline○ Compiled feedback received from global planning teams in France and Britain to improve forecast tool performance○ Coordinated discussions between country teams to identify and address common problems Show less

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  Sea

  Jul 2014 - Feb 2022

  Designed, coordinated development, and facilitated the launch of monetization web events to provide a personalized sales experience with a data scientist team. With proven tests of good performance, events utilizing our model contributed to 44% of total revenue in 2021 for all web events across major games○ Identified user segmentations responding to events positively and negatively using feature segmentation. Provided data visualization with Tableau and Python○ Post-event, monthly, and annual analysis to form strategies that can be integrated into local monetization plans with insights generated from A/B tests and local teams to ensure revenue improvement○ Provided introduction to utilize user groups and item ranking to set up tests with differentiating pricing strategies to local teams. Synthesized feedback to do localizations for South East Asia, India, Taiwan, Europe, South and North America Show less

  • Monetization Analysis and Planning Senior Associate (Analyst)

    Jan 2016 - Feb 2022

  • Online Marketing Associate

    Jul 2014 - Dec 2015
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  Lazada

  Mar 2022 - Nov 2023

  Business intelligence manager (analyst)
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  Starhub

  Nov 2023 - now

  Business intellegence lead

  Customer Lifecycle Management (CLM)