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Lennon Moodley

Lennon Moodley

Data Analyst and Campaign Manager

Followers of Lennon Moodley268 followers
location of Lennon MoodleyCity of Johannesburg, Gauteng, South Africa

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  • Timeline

  • About me

    Data Analyst/Campaign Manager at Wunderman

  • Education

    • Nosa

      2012 - 2015
      Bachelor’s Degree Samtrac ( health and safety officer ) NQF Level 5

      Activities and Societies: Debate team and presenting of group work - Applying the she principles and procedures - Intro to Samtrac - Samtrac ( Health and Safety Officer )

    • Kharwastan Secondary

      2000 - 2005
      High School PHYSICAL SCIENCES 12

      Activities and Societies: Played soccer and basket ball for the school Matric

  • Experience

    • Wunderman

      Mar 2016 - Oct 2018
      Data Analyst and Campaign Manager

      - Internal and external testing of mailer- A/B Testing of mailers and websites- Data Management and Cleansing- Utm tags generated and website analytics tracking implemented.- Journey Builder and automated mails.- Live sends of mailers- Creation of reporting templates- Analytics Reporting - Optimize campaign strategies, website performance and customer engagement.- Analysis multiple platforms including mobile, tablets and any other device connected to the internet.- Collate and mine data to discover key business insights and strategies.- Align objectives such as campaign to business.- Writing and executing scripts in Sql - Writing scripts to generate reports from Sql- Extracting, Transforming and Loading data in Sql- Optimize conversions on client websites through analysis of visitor behavior.- Google Analytics tracking implementation according to client’s expectations.- Data Visualization- Building Dashboards in Power BI and on Tableau 10 Show less

  • Licenses & Certifications