Prachi Dayal

Experience

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  AIETS

  Jun 2016 - Jul 2016

  Summer Intern

  ▪ Worked as a content researcher and curator▪ Wrote 15+ essays for UPSC books published by Disha Publication as part of the ongoing project

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  The Red Road

  Dec 2017 - Jan 2019

  Head Of Marketing and Communication

  The Red Road (www.theredroaddelhi.com) is a web-based street food discovery service based in New Delhi is a web based street food discovery service allowing users to explore curated lists of obscure roadside vendors in Delhi ▪ Devised the business plan and marketing model to successfully ideate and launch a new product in the market▪ Conducted comprehensive on-ground surveys and devised the branding and digital marketing strategy▪ Responsible for the procurement and management of content for the website Show less

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  Media Mahakumbh, 2018

  Jan 2018 - Feb 2018

  Chief Student Organiser and Event Manager for Battle of Bands and Artist Night

  Annual Cultural festival of Indian Institute Of Mass Communication

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  PR Pundit

  May 2018 - Sept 2018

  Consultant

  ▪Created campaigns and solutions for clients across Corporate, Lifestyle and Luxury verticals▪Formulated and executed PR strategies for brands such as Luxottica Eyewear, Trek Bicycles, adidas, Flipkart Fashion▪Performed client servicing by engaging in weekly one on one interactions with the clients▪Drafted documentation including month-end reports, daily media monitors, cost benefit analysis & marketing calendars▪Influencer Marketing and Media Relations

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  Denude Skincare ®

  Jan 2019 - now

  Co-Founder & Director

  Denude Skincare ® is a certified organic and natural skincare line formulated with ECOCERT and COSMOS approved ingredients. The brand was born when we, as consumers, couldn't find 100% natural products that were up to our impeccable standards of efficacy, quality and purity. The ethos of our brand is clean beauty which offers the perfect amalgamation of transparent & effective ingredients. We, at Denude Skincare ®, started with a vision to make skincare products safe for every individual that refuses to risk their health for the sake of beauty. My responsibilities at Denude Skincare ® encompass:▪ Social Media Marketing & Strategy▪ Content Strategy▪ Copywriting▪ Branding ▪ Digital Marketing- Strategies and Execution▪ E-Commerce/Technology▪ Formulating and executing PR strategies▪ Product Development Show less