MIRANDA LIVA

Miranda liva

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  • Timeline

  • About me

    Non Fuel Retail Manager at AVIN OIL

  • Education

    • Alba graduate business school

      2013 - 2015
      Master of business administration (mba) 3.57 honours

      I just finished the MBA at ALBA Graduate Business School in Athens with the Field Consulting Project "CORPORATE ALIGNMENT AND OPTIMIZATION OF OPERATION & MAINTENANCE DEPARTMENT CORE PROCESSES AT ENEL GREEN POWER HELLAS"

    • Greek lyceum

      1986 - 1989
    • Deree college

      1989 - 1993
      Bachelor of science in business administration double major, marketing management & computer information systems 3.28 / 4
  • Experience

    • Avin oil s.a.

      Sept 1993 - Jan 1997
      Marketing manager

      Proposed and implemented corporate and product advertising and promotional activity, both ATL & BTL to support the Company Sales Plan. Also budgeted & reported marketing expenses.

    • Motor oil hellas

      Jan 1997 - Jan 2001

      Proposed and implemented PR activities directed to all company publics, namely, customers, employees, shareholders and the community Drafted one-year operating and capital budgets and five-year business plan as part of the strategic planning multi-cultural team formed after the sale of 50% share capital of MOTOR OIL to SAUDI ARAMCO CO.

      • Public Relations Head

        Jan 1998 - Jan 2001
      • Strategic Planning Executive

        Jan 1997 - Jan 1998
    • Avin oil

      Jan 2001 - now

      Develop and execute Non Fuels Retailing (NFR) strategy in company owned gas stations leading a group of 2 direct reports. Main Responsibilities include: Formulate profitable strategy and set up of Convenience Retailing business, including negotiation of supply agreements (among others, Coca Cola 3E, Tasty, Nestle, Chipita, Payzone), category management (food& non-food), logistics, merchandising, sales and promo activities. Manage Lubes Product Category including, pricing, selling in, and selling out promo activities, merchandising and new product development. Drive electronic payment initiatives and agreements throughout the network, specifically in Bank card payments (Credit Cards, monthly instalments, promotional activities through credit and debit cards)..• Achieved a total growth of 40% in YTD SEPT 2016 versus previous year in Convenience Retailing business. • Currently running a Merchandising Project with one of the biggest Greek Companies offering Merchandising Services with a target of increasing Convenience Retailing business Sales by 20% over and above yearly goals. • Currently acting as Retail – Convenience Retailing Focal Point in the Company’s New ECR Project.. عرض أقل Head for Non Fuel Retailing (NFR) and non-Cash payment methods. Develop and execute Non Fuels Retailing (NFR) strategy in company owned gas stations leading a group of 2 direct reports. Main Responsibilities include: Formulate profitable strategy and set up of Convenience Retailing business, including negotiation of supply agreements, category management (food & non-food), logistics, merchandising, sales and promo activities. Manage Lubes Product Category including, pricing, selling in, and selling out promo activities, merchandising and new product development. Drive electronic payment initiatives and agreements throughout the network, specifically in Bank card payments (Credit Cards, monthly instalments, promotional activities through credit and debit cards) and Fleet card payments.. عرض أقل

      • Non Fuel Retail Manager

        Jan 2016 - now
      • Business Development Head

        Jun 2011 - Dec 2015
      • Fleet Card Head

        Jan 2001 - May 2011
  • Licenses & Certifications